Communicare: Journal for Communication Studies in Africa
Based on the 2016 presidential election in Uganda as covered on the NTV Facebook page,this paper,... more Based on the 2016 presidential election in Uganda as covered on the NTV Facebook page,this paper, emanating from a doctoral study, shows how the medium of television has massmediatised Facebook. The onset of social media has meant that audiences increasingly turnto such platforms for their information needs, including news. As a consequence, the traditionalmedia’s role of providing such news and information updates is demoted and threatened. In orderto stay relevant, mass media has had to join social media platforms to provide the aforementionedinformation/news. In attempting to do so, mass media has consequently mediatised social media,especially as seen through the lens of the agenda-setting theory, which this paper argues is incontrast with the discursive nature of social media as a public sphere.
Communicare: Journal for Communication Studies in Africa
Based on the 2016 presidential election in Uganda as covered on the NTV Facebook page,this paper,... more Based on the 2016 presidential election in Uganda as covered on the NTV Facebook page,this paper, emanating from a doctoral study, shows how the medium of television has massmediatised Facebook. The onset of social media has meant that audiences increasingly turnto such platforms for their information needs, including news. As a consequence, the traditionalmedia’s role of providing such news and information updates is demoted and threatened. In orderto stay relevant, mass media has had to join social media platforms to provide the aforementionedinformation/news. In attempting to do so, mass media has consequently mediatised social media,especially as seen through the lens of the agenda-setting theory, which this paper argues is incontrast with the discursive nature of social media as a public sphere.
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Papers by Olga Alina