Papers by Alexandra Ponomareva
Finansovye issledovaniâ, Feb 29, 2024
The primary content of the journal consists of original scientific articles. The journal's concep... more The primary content of the journal consists of original scientific articles. The journal's concept is oriented towards theoretical synthesis and applied analysis of the development of global and national financial and monetary systems, securities markets, as well as the identification of national and regional specificities, features, and consequences resulting from the integration of national and regional financial markets into the global financial market system. The thematic scope of the journal includes theoretical developments, applied research, including collaborative studies with international scholars, and methodological advancements in key financial areas. The journal conducts rigorous scientific review of all materials submitted to the Editorial Office. The Editorial Board's policy of the journal is based on contemporary legal requirements concerning libel, copyright, legality, and plagiarism. It adheres to the Code of Ethics for Scientific Publications formulated by the Committee on Publication Ethics (COPE) and is structured to consider ethical norms for editors and publishers outlined in the Journal Editor's Code of Conduct and Best Practice Guidelines for Journal Editors and the Publisher's Code of Conduct, both developed by the Committee on Publication Ethics (COPE). 4 Финансовые исследования Том 24, № 4, 2023 Кузнецов Николай Геннадьевич -главный редактор, д.э.н., профессор, заслуженный деятель науки РФ, научный руководитель университета, почетный работник высшего профессионального образования Российской Федерации, зав. кафедрой «Экономическая теория» РГЭУ (РИНХ), Ростов-на-Дону, Россия. Алифанова Елена Николаевна -заместитель главного редактора, д.э.н., профессор, почетный работник высшего профессионального образования Российской Федерации, руководитель Департамента финансовых рынков и финансового инжиниринга, Финансовый университет при Правительстве Российской Федерации, Москва, Россия. Семенюта Ольга Гетовна -заместитель главного редактора, д.э.н., профессор, почетный работник высшего профессионального образования Российской Федерации, зав. кафедрой «Банковское дело» РГЭУ (РИНХ), Ростов-на-Дону, Россия. Шапиро Ирина Евгеньевна -ответственный секретарь, к.э.н., доцент кафедры «Банковское дело» РГЭУ (РИНХ), Ростов-на-Дону, Россия. Божко Лариса Леонидовна, д.э.н., академик Международной академии информатизации, проректор по академическим вопросам Некоммерческого акционерного общества «Рудненский индустриальный институт», Рудный, республика Казахстан Вовченко Наталья Геннадьевна -д.э.н., профессор РГЭУ (РИНХ), почетный работник высшего профессионального образования Российской Федерации, действительный член Академии социальных наук, проректор по научной работе и инновациям РГЭУ (РИНХ), Ростов-на-Дону, Россия. Вазарханов Ислам Салаудинович -д.э.н., доцент, заслуженный экономист РФ, заместитель председателя Совета менторов ФНС России, Грозненский государственный нефтяной технический университет имени академика М.Д. Миллионщикова, Грозный, Россия. Воронина Татьяна Васильевна -д.э.н., доцент, зав. кафедрой «Мировая экономика и международные отношения» ЮФУ, Ростов-на-Дону, Россия. Гомцян Арарат Двинович -д.э.н., профессор Армянского государственного экономического университета, Ереван, Армения. Горлов Сергей Михайлович -д.э.н., профессор, зав. кафедрой «Экономика и внешнеэкономическая деятельность», СКФУ, Ставрополь, Россия. Димитриади Николай Ахиллесович -д.э.н., доцент, почетный работник высшего профессионального образования Российской Федерации, директор института междисциплинарных исследований глобальных процессов и стратегического управления, профессор кафедры «Общий и стратегический менеджмент» РГЭУ (РИНХ), Ростов-на-Дону, Россия. Засько Вадим Николаевич -д.э.н., профессор Департамента налогов и налогового администрирования, декан Факультета налогов, аудита и бизнес-анализа, Финансовый университет при Правительстве Российской Федерации, Москва, Россия. Золотарев Владимир Семенович -д.э.н., профессор, заслуженный деятель науки Российской Федерации, почетный работник высшего профессионального образования Российской Федерации, Ростов-на-Дону, Россия. Иванова Елена Александровна -д.э.н., профессор, почетный работник высшего профессионального образования Российской Федерации, профессор кафедры «Экономика региона, отраслей и предприятий» РГЭУ (РИНХ), директор Института магистратуры РГЭУ (РИНХ), Ростов-на-Дону, Россия. Исраилова Элима Адамовна -д.э.н., доцент, зав. кафедрой «Мировая экономика и международные отношения» РГЭУ (РИНХ), Ростов-на-Дону, Россия. Назарян Григор Аршамович -к.э.н., доцент, зав. кафедрой «Международные экономические отношения» Армянского государственного экономического университета, Ереван, Армения.
Voprosy Regulirovaniâ Èkonomiki, Sep 25, 2018
В статье представлено описание сущности креативного капитала города/территории как разновидности ... more В статье представлено описание сущности креативного капитала города/территории как разновидности их нематериальных активов, сформированных с учетом влияния внешних и внутренних факторов развития территориального образования, стоимость которого формируется совокупностью его социального, экономического, политического и инновационно-креативного потенциала. Инновации являются важной темой исследования экономических, технических, социологических наук и инжиниринга. Поскольку инновации также рассматриваются как основной драйвер экономики, факторы их создания являются критическими для политики развития городов.
Academic Freedom for the University as an Intellectual and Creative Organization
Lecture notes in networks and systems, 2021
The article reveals the essence of the “academic freedom” concept and phenomenon, develops the di... more The article reveals the essence of the “academic freedom” concept and phenomenon, develops the directions for the development of universities as an intellectual and creative organizations based on the implementation of the academic freedoms’ principle, and offers a matrix for the realization of academic freedoms and autonomy of the university. The practice-oriented matrix presents the infrastructural components, the development of which creates the transformational basis of the university, the principle of academic freedom autonomy. The author considers the features of the university as an intellectual and creative organization, determining the specifics of its management based on the implementation of the principle of academic freedom. This approach involves the transformation of the marketing paradigm of the university as a management tool that activates the intellectual and creative potential of its employees based on the implementation of the principle of academic freedoms in the context of the digitalization of the scientific and educational process. The main function of the “academic freedom” concept is revealed, which consists in the formation of a theoretical and ideological paradigm, which serves as the basis for creating sociocultural, economic and managerial mechanisms to counter the most powerful negative impact vector on the university environment, which has a destructive effect on the essence of university science and education. The specifics of the concept’s contents and the essence of the managerial tool “academic freedom” are studied in relation to the current stage of the university as a social institution development, which allows them to be used as the basis for transformational processes aimed at de-bureaucratizing the university and building a future university self-government system.
Marketing of Loneliness in the Omnichannel Communication Space of the City
Smart Innovation, Systems and Technologies, 2022
Co-Marketing of Territorial and Commercial Brands
RePEc: Research Papers in Economics, 2021
Musical Mega-event as an Instrument of Area Branding in the Digitization Era
Lecture notes in networks and systems, Sep 15, 2019
The paper presents approaches to the problem of the use of musical events and mega-events as inst... more The paper presents approaches to the problem of the use of musical events and mega-events as instruments for the formation and promotion of the city/area brand, development of their infrastructure and socio-economic indicators. The author’s conclusions are based on descriptive-analytical, semantic, comparative and structural analysis of existing projects of music festivals. The research was based on information about more than 100 music festivals – both Russian and foreign, international, some of which are musical mega-events. The goal of research is to describe and categorize the phenomenon of a musical mega-event, to present the directions and principles of strategic planning of a musical mega-event as an instrument of development of the city/area brand using digital-technology. Planning of a musical mega-event as an international music and festival event that has the potential to form and promote the city/area brand and to develop their infrastructure must be based on the principles of harmonization of the concept of brands and development strategies of the city/area and event, complexity of the impact on all segments of the city/area marketing, consistency in the organization and control of investment flows, openness to the demands of civic institutions, people, entrepreneurs and investors in making decisions based on the creation of social and professional councils using digital technology, permanence, continuity and multidimensionality of monitoring and evaluation of results of a musical mega-event.
Academic Freedom for the University as an Intellectual and Creative Organization
Comprehensible Science, 2021
The article reveals the essence of the “academic freedom” concept and phenomenon, develops the di... more The article reveals the essence of the “academic freedom” concept and phenomenon, develops the directions for the development of universities as an intellectual and creative organizations based on the implementation of the academic freedoms’ principle, and offers a matrix for the realization of academic freedoms and autonomy of the university. The practice-oriented matrix presents the infrastructural components, the development of which creates the transformational basis of the university, the principle of academic freedom autonomy. The author considers the features of the university as an intellectual and creative organization, determining the specifics of its management based on the implementation of the principle of academic freedom. This approach involves the transformation of the marketing paradigm of the university as a management tool that activates the intellectual and creative potential of its employees based on the implementation of the principle of academic freedoms in the context of the digitalization of the scientific and educational process. The main function of the “academic freedom” concept is revealed, which consists in the formation of a theoretical and ideological paradigm, which serves as the basis for creating sociocultural, economic and managerial mechanisms to counter the most powerful negative impact vector on the university environment, which has a destructive effect on the essence of university science and education. The specifics of the concept’s contents and the essence of the managerial tool “academic freedom” are studied in relation to the current stage of the university as a social institution development, which allows them to be used as the basis for transformational processes aimed at de-bureaucratizing the university and building a future university self-government system.
Tools and Metrics for Reputation Assessment in a Digital Environment
Digital Science 2019, 2019
The article represents the study of the specifics of the formation, management and evaluation of ... more The article represents the study of the specifics of the formation, management and evaluation of the reputation ratings effectiveness in the digital environment. As a methodological basis for the presented research, the concept of social representation was used, says that the elements of mass and individual consciousness are emotional-evaluative and behavioral components harmonized with the information field. The concept of “reputation”, its structure is discussed. The importance of reputation rating has been proved, and factors that positively and negatively affect reputation in the communication field are described. The essence of reputation management is disclosed. Digital services with built-in reputation score and metrics are considered as tools for reputation management. The description of digital-image reputation assessment tools is presented – the special services that allow assessing the current reputation in real time, their functionality was described. The existing metrics for the effectiveness evaluation of advancement in a digital environment are examined and the indicators to judge the reputation directly and indirectly are identified. The results of the expert survey on the reputation assessment problem in practical marketing and communication activities are presented; the most popular reputation assessment services, metrics used by practitioners for reputation assessment are described.
STATE AND MUNICIPAL MANAGEMENT SCHOLAR NOTES, 2021
В статье представлено исследование ко-маркетинга как инструмента территориально-коммерческого бре... more В статье представлено исследование ко-маркетинга как инструмента территориально-коммерческого брендинга. Бизнес-среда рассматривается как потребитель, целевая аудитория и драйвер территориального брендинга. Особенность авторского подхода состоит в том, что акцент сделан на изучение форм взаимодействия территориального и бизнес-брендинга. Представлены элементы территориально-коммерческого ко-маркетинга на различных этапах территориального брендинга. Ключевые слова: маркетинг города, ко-маркетинг, маркетинг территории, брендинг города, продвижение бренда территории
Разработка матрицы инновационно-креативного развития города на основе индексного метода (Elaboration of Innovative and Creative City Development on the Basis of Index Method)
Social Science Research Network, 2018
Marketing of Loneliness in the Omnichannel Communication Space of the City
Marketing and Smart Technologies, 2022
Social and Political Communications in Modern Society (Mediation in Russia: State, Trends, Development Problems)
Musical Mega-event as an Instrument of Area Branding in the Digitization Era
The paper presents approaches to the problem of the use of musical events and mega-events as inst... more The paper presents approaches to the problem of the use of musical events and mega-events as instruments for the formation and promotion of the city/area brand, development of their infrastructure and socio-economic indicators. The author’s conclusions are based on descriptive-analytical, semantic, comparative and structural analysis of existing projects of music festivals. The research was based on information about more than 100 music festivals – both Russian and foreign, international, some of which are musical mega-events. The goal of research is to describe and categorize the phenomenon of a musical mega-event, to present the directions and principles of strategic planning of a musical mega-event as an instrument of development of the city/area brand using digital-technology. Planning of a musical mega-event as an international music and festival event that has the potential to form and promote the city/area brand and to develop their infrastructure must be based on the princip...
Tools and Metrics for Reputation Assessment in a Digital Environment
The article represents the study of the specifics of the formation, management and evaluation of ... more The article represents the study of the specifics of the formation, management and evaluation of the reputation ratings effectiveness in the digital environment. As a methodological basis for the presented research, the concept of social representation was used, says that the elements of mass and individual consciousness are emotional-evaluative and behavioral components harmonized with the information field. The concept of “reputation”, its structure is discussed. The importance of reputation rating has been proved, and factors that positively and negatively affect reputation in the communication field are described. The essence of reputation management is disclosed. Digital services with built-in reputation score and metrics are considered as tools for reputation management. The description of digital-image reputation assessment tools is presented – the special services that allow assessing the current reputation in real time, their functionality was described. The existing metric...
Academic Freedom for the University as an Intellectual and Creative Organization
Comprehensible Science, 2020
The article reveals the essence of the “academic freedom” concept and phenomenon, develops the di... more The article reveals the essence of the “academic freedom” concept and phenomenon, develops the directions for the development of universities as an intellectual and creative organizations based on the implementation of the academic freedoms’ principle, and offers a matrix for the realization of academic freedoms and autonomy of the university. The practice-oriented matrix presents the infrastructural components, the development of which creates the transformational basis of the university, the principle of academic freedom autonomy. The author considers the features of the university as an intellectual and creative organization, determining the specifics of its management based on the implementation of the principle of academic freedom. This approach involves the transformation of the marketing paradigm of the university as a management tool that activates the intellectual and creative potential of its employees based on the implementation of the principle of academic freedoms in th...
Evaluating the Effectiveness of the University as Intellectual and Creative Organization
Advances in Intelligent Systems and Computing, 2018
Creative tools based on the use of digital technologies form a new type of “brand to consumer” co... more Creative tools based on the use of digital technologies form a new type of “brand to consumer” communication, its special feature is the realization of the socio-psychological function of marketing. The brand’s solution of social and psychological problems of target audiences using digital technologies allows building meaningful, interactive, partner, personalized brand relationships with consumers.
EUROPEAN RESEARCH STUDIES JOURNAL, Nov 1, 2018
The article stands for the theoretical underpinning of economic grounds of tax system and its bui... more The article stands for the theoretical underpinning of economic grounds of tax system and its building on the basis of social-and business-oriented socioeconomic features. Authors proved the need for tax process management that represent the features of government-society-taxpayer relations with taxpayer's leading role as macroeconomic tool for economic regulation process as well as providing the sustainable and balanced economic growth and innovative modernization of Russian economy.
Journal of Economic Regulation
ИГНАТОВА ТАТЬЯНА ВЛАДИМИРОВНА, доктор экономических наук, профессор, Южно-Российский институт упр... more ИГНАТОВА ТАТЬЯНА ВЛАДИМИРОВНА, доктор экономических наук, профессор, Южно-Российский институт управления Российской академии народного хозяйства и государственной службы при Президенте Российской Федерации, г. Ростов-на-Дону, e-mail: [email protected] В статье представлено описание сущности креативного капитала города/территории как разновидности их нематериальных активов, сформированных с учетом влияния внешних и внутренних факторов развития территориального образования, стоимость которого формируется совокупностью его социального, экономического, политического и инновационно-креативного потенциала. Инновации являются важной темой исследования экономических, технических, социологических наук и инжиниринга. Поскольку инновации также рассматриваются как основной драйвер экономики, факторы их создания являются критическими для политики развития городов.
The Creative and Copywriting in Communicational Marketing
This book presents and analyzes two important communication marketing tools: creatives and copywr... more This book presents and analyzes two important communication marketing tools: creatives and copywriting. The author describes problems associated with creative methods, creative technologies, creative management, naming and slogan development. In addition, the textbook contains analyses of creative methods applied to sample advertisements. The materials contained in this textbook can be used by students of marketing, advertising, management, art and design, as well as by specialists in the advertising sphere.
Uploads
Papers by Alexandra Ponomareva