Ahmed Fayez

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betteke van ruler

Celestine Jeftha

University of South Africa

Alessandra Mazzei

IULM University

Agostino Vollero

University of Salerno

Dr. Bahtiar Mohamad

Universiti Utara Malaysia

Rosa Chia

Chehou OUSSOUMANOU

Galatasaray University

Liz Bridgen

Sheffield Hallam University

Cansu Arısoy Gedik

Istanbul Kent University

Mario Siglioccolo

University of Suffolk

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Is the field of corporate communications trying to kidnap public relations

A r t i c l e i n f o A b s t r A c t While a number of public relations scholars and professiona... more A r t i c l e i n f o A b s t r A c t While a number of public relations scholars and professionals view their field as synonymous with corporate communications , practitioners and theorists of the latter usually claim public relations as alma mater of their discipline yet still see corporate communications overcoming public relations. An analysis of modern literature in corporate communications unveils a battle for power in the field of relationship cultivation between scholars of corporate communications and those of public relations. This article argues that the field of public relations should have an identity based on functional, societal, and organizational goals that goes beyond the link between communication and business outcomes, such as revenues, earnings, and market share, claimed by the field of corporate communications. ©Journal of Professional Communication, all rights reserved. A number of concepts regarding communications management seem to overlap of late, more than at any time in the past: public relations, strategic communication, corporate communications, business communication , organizational communication, marketing, and even human resources all have—or have developed—overlapping meanings. These different labels may be a reflection of a dynamic and complex field in constant need of transformation and redefinition, but they also create confusion among educators, practitioners, and top managers. There are many examples of this confusion, from several different areas. University professors and professionals often face announcements advertising vacant positions with a variety of titles that make them look different despite the similarities in terms of subjects, courses, and responsibilities. A number of scholars write for journals that serve apparently similar fields of study but find out after submission that the scholarly literature used in these journals can be significantly different, even if the topics

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Is the field of corporate communications trying to kidnap public relations

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Ahmed Fayez

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