Proceedings of the Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia, 2020
For PT. Biofarma, the benefits of the existence of the company are not only to meet economic obje... more For PT. Biofarma, the benefits of the existence of the company are not only to meet economic objectives or profits and to fulfil of regulation, or just to behave ethically. The commitment held and implemented by PT Biofarma is, the determination to take a series of actions that demonstrate social benefits for the existence of the company in the community outside the company's interests. To achieve its success, the harmony between social responsibility activities with values, culture and the needs that exist in the community around the company becomes a necessity. The first activity conducted by PT. Biofarma in order to achieve harmony in its corporate social responsibility activities is to analyse environmental through a mapping of potential resources, socio demographics, and facilities in the form of public service centres or so-called social mapping. The method used to reveal the social characteristics of the community around the company is a qualitative method with data collection techniques used in the form of structured interviews and focus group discussions (FGD). The results of this social mapping provide an overview of what activities Biofarma should do for the community, who or which group should be targeted by PT. Biofarma and whom (whether individuals or organizations) should be made as partners of Biofarma in the implementation of corporate social responsibility.
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