Nowadays, effective brand management is regarded as a valuable source of competitive advantage. B... more Nowadays, effective brand management is regarded as a valuable source of competitive advantage. Brand researchers and practitioners acknowledge that brands have the power to create emotional relationships between customers and enterprises, as well as, play a crucial role in business customer's decisions. Moreover, it is known that brands can sometimes reflect the strategic vision of a firm. The aim of this project is to capture the creation of an identity for a new brand and to create a framework for better manage customer brand engagement in social media. It is the first study, to the best of this author's knowledge, to create a framework which allows managers better handling their social media strategy regarding engagement. This study offers suggestions for managers seeking to enhance brand engagement through social media, embracing all channels and suggesting practices for effective social media management. The object of study on this dissertation is Beauti Portugal. Beauti is a Small-Medium Enterprise (SME) technologic software product provider that is currently in the first steps of building its own brand. Additionally, it presents also some theoretical implications. This study contributes to the lack of studies regarding brand management in SMEs, found by Krake (2005), Wong and Merrilees (2005) and Merrilees (2007), and more particularly, it addresses Ojasalo's et al. (2008) gap regarding the few literature research about brand management in software SMEs. Moreover, it provides some understanding of customer brand engagement evidenced through social media, which, according to Wallace et al., (2014) continues to present challenges.
Ethylene is a gaseous signal sensed by plants and bacteria. Heterologous expression of the ethyle... more Ethylene is a gaseous signal sensed by plants and bacteria. Heterologous expression of the ethylene-forming enzyme (EFE) from Pseudomonas syringae in cyanobacteria leads to the production of ethylene under photoautotrophic conditions. The recent characterization of an ethylene-responsive signalling pathway affecting phototaxis in the cyanobacterium Synechocystis sp. PCC 6803 implied that biotechnologically relevant ethylene synthesis may induce regulatory processes that are not related to changes in metabolism. Here, we provide data that indicate that endogenously produced ethylene accelerates the movement of cells towards light. Microarray analysis demonstrates that ethylene mainly deactivates transcription from the csiR1/lsiR promoter, which is under the control of the two-component system consisting of the ethylene-and UV-A-sensing histidine kinase UirS and the DNA-binding response regulator UirR. Surprisingly, ethylene production triggers a very specific transcriptional response and only a few other smaller transcriptional changes are detected in the microarray analysis.
One of the objectives of this work was to study the influence of neutral and oxidizing atmosphere... more One of the objectives of this work was to study the influence of neutral and oxidizing atmospheres on the rate of pore growth during the sintering of Sn02 and compare those results with the rates of pore growth observed when sintering is done in air or hydrogen. Because of the nondensifying characteristics of tin oxide compacts, certain densifying agents have been used to obtain high density Sn02. For example, CuO has been used as a densifying agent, but the evolution and the mechanisms of its associated microstructural changes have not yet been determined. The other objective of this work was to study the microstructural change of Sn02 compacts during sintering with 2 mole % of CuO in dry argon or dry air.
Four 4-month-old wethers fi tted with ileal canulas were fed iso-caloric and iso-nitrogenous diet... more Four 4-month-old wethers fi tted with ileal canulas were fed iso-caloric and iso-nitrogenous diets containing different NDF levels (30.0 to 45.0%) in a 4 × 4 Latin square design to evaluate the effects of dietary NDF levels on nutrient digestion in hindgut of sheep. The percent of hindgut digestion of DM, OM, CP, NDF, ADF, hemicellulose and cellulose in total tract digestion was 28.0 to 31.8%, 19.3 to 21.9%, 14.1 to 16.2%, 22.3 to 25.1%, 22.0 to 25.2%, 22.7 to 25.1% and 18.1 to 21.5%, respectively. Lower (30%) or higher (45%) NDF content in diet of sheep depressed fi brous fraction digestion anterior to hindgut, and hindgut complementally increased digestion of fi brous fractions.
Future sustainable energy production can be achieved using mass cultures of photoautotrophic micr... more Future sustainable energy production can be achieved using mass cultures of photoautotrophic microorganisms, which are engineered to synthesize valuable products directly from CO2 and sunlight. As cyanobacteria can be cultivated in large scale on non-arable land, these phototrophic bacteria have become attractive organisms for production of biofuels. Synechococcus sp. PCC 7002, one of the cyanobacterial model organisms, provides many attractive properties for biofuel production such as tolerance of seawater and high light intensities. Here, we performed a systems analysis of an engineered ethanol-producing strain of the cyanobacterium Synechococcus sp. PCC 7002, which was grown in artificial seawater medium over 30 days applying a 12:12 h day-night cycle. Biosynthesis of ethanol resulted in a final accumulation of 0.25% (v/v) ethanol, including ethanol lost due to evaporation. The cultivation experiment revealed three production phases. The highest production rate was observed in th...
This study deals with the computational modeling of ply by ply failure prediction of filament wou... more This study deals with the computational modeling of ply by ply failure prediction of filament wound composite tubes under internal burst pressure and external compressive loads with consideration to bending shear. Plates and beams resist transverse load through flexural bending while pressure vessels, pipes, domes, caps and shell like structural composite elements react to the load through membrane forces. Bending
Temperature tolerance is an important aspect for commercial scale outdoor cultivation of microalg... more Temperature tolerance is an important aspect for commercial scale outdoor cultivation of microalgae and cyanobacteria. While various genes are known to be related to Synechocystis sp. PCC6803's heat shock response, there is very limited published data concerning the specific genes involved in long term thermal tolerance. We have previously used random mutagenesis and adaptive evolution to generate a mixture of strains of Synechocystis sp. PCC6803 with significantly increased thermal tolerance. The genetic modifications leading to the phenotypes of the newly generated strains are the focus of this work. We used a custom screening platform, based on 96-deepwell microplate culturing in an in house designed cultivation chamber integrated in a liquid handling robot for screening and selection; in addition we also used a more conventional system. The increased thermal tolerances of the isolated monoclonal strains were validated in larger bioreactors and their whole genomes sequenced. ...
Topical delivery of therapeutics to the posterior segment of the eye remains the "holy grail" of ... more Topical delivery of therapeutics to the posterior segment of the eye remains the "holy grail" of ocular drug delivery. As an example, anti-vascular endothelial growth factor biologics, such as ranibizumab, aflibercept, and bevacizumab, are delivered by intravitreal injection to treat neovascular age-related macular degeneration and, although these drugs have revolutionized treatment of the disease, less invasive alternatives to intravitreal injection are desired. Multiple reports in the literature have demonstrated topical delivery of both small and large molecules to the back of the eye in small animal models. Despite this progress, successful translation to larger species, and ultimately humans, has yet to be demonstrated. Selection of animal models with relevant ocular anatomy and physiology, along with appropriate experimental design, is critical to enable more relevant feasibility assessments and increased probability of successful translation. KEY WORDS formulation. in vivo evaluation. posterior segment. topical delivery. translation ABBREVIATIONS AMD Age-related macular degeneration CPP Cell-penetrating peptide CNV Choroidal neovascularization TAT Human immunodeficiency virus (HIV) transactivator of transcription POD Peptide for ocular delivery VEGF Vascular endothelial growth factor VEGFR-2 VEGF receptor-2
An exhibition of Soviet economic achievements [Vystavka dostiz-henii narodnogo khoziaistva SSSR] ... more An exhibition of Soviet economic achievements [Vystavka dostiz-henii narodnogo khoziaistva SSSR] was the focal point of Knowledge Day, a day of public celebration. Over five thousand schoolchildren, and pupils from Moscow's vocational-technical training schools, were invited. At a celebratory rally they made their report: "We-dedicate our successes in school and at work," they declared, "to the Motherland, the Party, the nation."
A computational model was developed to simulate and predict failure response of fibrous composite... more A computational model was developed to simulate and predict failure response of fibrous composite panels subjected to drop-weight impact on un-partitioned fibrous composite panels using finite element analysis. The mathematical formulation consisting ...
Musica come pensiero e come azione. Studi in onore di Guido Salvetti, 2015
Tre laude per un santo e tre santi per una lauda Spero vivamente di non sembrare autoreferenziale... more Tre laude per un santo e tre santi per una lauda Spero vivamente di non sembrare autoreferenziale se, scrivendo in un volume per l'amico Guido Salvetti, invece di parlare della lauda Nuovo canto sia cantato, / sancto Guido sia laudato in onore del beato francescano Guido Vagnottelli da Cortona, 1 antica e stupenda città toscana di cui Guido si è innamorato e nella quale ha scelto di passare la maggior parte del suo tempo libero, parlo invece di una serie di laudi dedicate a sant'Agostino. Me ne scuso con l'illustre festeggiato. Purtroppo la lauda per il beato Guido da Cortona, nonostante l'invitante incipit, ci è pervenuta senza la relativa intonazione musicale; non dispero tuttavia di poterla cantare in futuro insieme al mio vecchio amico qualora se ne riesca a trovare -non si sa mai, con un poco di fortuna -anche la musica.
Nowadays, effective brand management is regarded as a valuable source of competitive advantage. B... more Nowadays, effective brand management is regarded as a valuable source of competitive advantage. Brand researchers and practitioners acknowledge that brands have the power to create emotional relationships between customers and enterprises, as well as, play a crucial role in business customer's decisions. Moreover, it is known that brands can sometimes reflect the strategic vision of a firm. The aim of this project is to capture the creation of an identity for a new brand and to create a framework for better manage customer brand engagement in social media. It is the first study, to the best of this author's knowledge, to create a framework which allows managers better handling their social media strategy regarding engagement. This study offers suggestions for managers seeking to enhance brand engagement through social media, embracing all channels and suggesting practices for effective social media management. The object of study on this dissertation is Beauti Portugal. Beauti is a Small-Medium Enterprise (SME) technologic software product provider that is currently in the first steps of building its own brand. Additionally, it presents also some theoretical implications. This study contributes to the lack of studies regarding brand management in SMEs, found by Krake (2005), Wong and Merrilees (2005) and Merrilees (2007), and more particularly, it addresses Ojasalo's et al. (2008) gap regarding the few literature research about brand management in software SMEs. Moreover, it provides some understanding of customer brand engagement evidenced through social media, which, according to Wallace et al., (2014) continues to present challenges.
Ethylene is a gaseous signal sensed by plants and bacteria. Heterologous expression of the ethyle... more Ethylene is a gaseous signal sensed by plants and bacteria. Heterologous expression of the ethylene-forming enzyme (EFE) from Pseudomonas syringae in cyanobacteria leads to the production of ethylene under photoautotrophic conditions. The recent characterization of an ethylene-responsive signalling pathway affecting phototaxis in the cyanobacterium Synechocystis sp. PCC 6803 implied that biotechnologically relevant ethylene synthesis may induce regulatory processes that are not related to changes in metabolism. Here, we provide data that indicate that endogenously produced ethylene accelerates the movement of cells towards light. Microarray analysis demonstrates that ethylene mainly deactivates transcription from the csiR1/lsiR promoter, which is under the control of the two-component system consisting of the ethylene-and UV-A-sensing histidine kinase UirS and the DNA-binding response regulator UirR. Surprisingly, ethylene production triggers a very specific transcriptional response and only a few other smaller transcriptional changes are detected in the microarray analysis.
One of the objectives of this work was to study the influence of neutral and oxidizing atmosphere... more One of the objectives of this work was to study the influence of neutral and oxidizing atmospheres on the rate of pore growth during the sintering of Sn02 and compare those results with the rates of pore growth observed when sintering is done in air or hydrogen. Because of the nondensifying characteristics of tin oxide compacts, certain densifying agents have been used to obtain high density Sn02. For example, CuO has been used as a densifying agent, but the evolution and the mechanisms of its associated microstructural changes have not yet been determined. The other objective of this work was to study the microstructural change of Sn02 compacts during sintering with 2 mole % of CuO in dry argon or dry air.
Four 4-month-old wethers fi tted with ileal canulas were fed iso-caloric and iso-nitrogenous diet... more Four 4-month-old wethers fi tted with ileal canulas were fed iso-caloric and iso-nitrogenous diets containing different NDF levels (30.0 to 45.0%) in a 4 × 4 Latin square design to evaluate the effects of dietary NDF levels on nutrient digestion in hindgut of sheep. The percent of hindgut digestion of DM, OM, CP, NDF, ADF, hemicellulose and cellulose in total tract digestion was 28.0 to 31.8%, 19.3 to 21.9%, 14.1 to 16.2%, 22.3 to 25.1%, 22.0 to 25.2%, 22.7 to 25.1% and 18.1 to 21.5%, respectively. Lower (30%) or higher (45%) NDF content in diet of sheep depressed fi brous fraction digestion anterior to hindgut, and hindgut complementally increased digestion of fi brous fractions.
Future sustainable energy production can be achieved using mass cultures of photoautotrophic micr... more Future sustainable energy production can be achieved using mass cultures of photoautotrophic microorganisms, which are engineered to synthesize valuable products directly from CO2 and sunlight. As cyanobacteria can be cultivated in large scale on non-arable land, these phototrophic bacteria have become attractive organisms for production of biofuels. Synechococcus sp. PCC 7002, one of the cyanobacterial model organisms, provides many attractive properties for biofuel production such as tolerance of seawater and high light intensities. Here, we performed a systems analysis of an engineered ethanol-producing strain of the cyanobacterium Synechococcus sp. PCC 7002, which was grown in artificial seawater medium over 30 days applying a 12:12 h day-night cycle. Biosynthesis of ethanol resulted in a final accumulation of 0.25% (v/v) ethanol, including ethanol lost due to evaporation. The cultivation experiment revealed three production phases. The highest production rate was observed in th...
This study deals with the computational modeling of ply by ply failure prediction of filament wou... more This study deals with the computational modeling of ply by ply failure prediction of filament wound composite tubes under internal burst pressure and external compressive loads with consideration to bending shear. Plates and beams resist transverse load through flexural bending while pressure vessels, pipes, domes, caps and shell like structural composite elements react to the load through membrane forces. Bending
Temperature tolerance is an important aspect for commercial scale outdoor cultivation of microalg... more Temperature tolerance is an important aspect for commercial scale outdoor cultivation of microalgae and cyanobacteria. While various genes are known to be related to Synechocystis sp. PCC6803's heat shock response, there is very limited published data concerning the specific genes involved in long term thermal tolerance. We have previously used random mutagenesis and adaptive evolution to generate a mixture of strains of Synechocystis sp. PCC6803 with significantly increased thermal tolerance. The genetic modifications leading to the phenotypes of the newly generated strains are the focus of this work. We used a custom screening platform, based on 96-deepwell microplate culturing in an in house designed cultivation chamber integrated in a liquid handling robot for screening and selection; in addition we also used a more conventional system. The increased thermal tolerances of the isolated monoclonal strains were validated in larger bioreactors and their whole genomes sequenced. ...
Topical delivery of therapeutics to the posterior segment of the eye remains the "holy grail" of ... more Topical delivery of therapeutics to the posterior segment of the eye remains the "holy grail" of ocular drug delivery. As an example, anti-vascular endothelial growth factor biologics, such as ranibizumab, aflibercept, and bevacizumab, are delivered by intravitreal injection to treat neovascular age-related macular degeneration and, although these drugs have revolutionized treatment of the disease, less invasive alternatives to intravitreal injection are desired. Multiple reports in the literature have demonstrated topical delivery of both small and large molecules to the back of the eye in small animal models. Despite this progress, successful translation to larger species, and ultimately humans, has yet to be demonstrated. Selection of animal models with relevant ocular anatomy and physiology, along with appropriate experimental design, is critical to enable more relevant feasibility assessments and increased probability of successful translation. KEY WORDS formulation. in vivo evaluation. posterior segment. topical delivery. translation ABBREVIATIONS AMD Age-related macular degeneration CPP Cell-penetrating peptide CNV Choroidal neovascularization TAT Human immunodeficiency virus (HIV) transactivator of transcription POD Peptide for ocular delivery VEGF Vascular endothelial growth factor VEGFR-2 VEGF receptor-2
An exhibition of Soviet economic achievements [Vystavka dostiz-henii narodnogo khoziaistva SSSR] ... more An exhibition of Soviet economic achievements [Vystavka dostiz-henii narodnogo khoziaistva SSSR] was the focal point of Knowledge Day, a day of public celebration. Over five thousand schoolchildren, and pupils from Moscow's vocational-technical training schools, were invited. At a celebratory rally they made their report: "We-dedicate our successes in school and at work," they declared, "to the Motherland, the Party, the nation."
A computational model was developed to simulate and predict failure response of fibrous composite... more A computational model was developed to simulate and predict failure response of fibrous composite panels subjected to drop-weight impact on un-partitioned fibrous composite panels using finite element analysis. The mathematical formulation consisting ...
Musica come pensiero e come azione. Studi in onore di Guido Salvetti, 2015
Tre laude per un santo e tre santi per una lauda Spero vivamente di non sembrare autoreferenziale... more Tre laude per un santo e tre santi per una lauda Spero vivamente di non sembrare autoreferenziale se, scrivendo in un volume per l'amico Guido Salvetti, invece di parlare della lauda Nuovo canto sia cantato, / sancto Guido sia laudato in onore del beato francescano Guido Vagnottelli da Cortona, 1 antica e stupenda città toscana di cui Guido si è innamorato e nella quale ha scelto di passare la maggior parte del suo tempo libero, parlo invece di una serie di laudi dedicate a sant'Agostino. Me ne scuso con l'illustre festeggiato. Purtroppo la lauda per il beato Guido da Cortona, nonostante l'invitante incipit, ci è pervenuta senza la relativa intonazione musicale; non dispero tuttavia di poterla cantare in futuro insieme al mio vecchio amico qualora se ne riesca a trovare -non si sa mai, con un poco di fortuna -anche la musica.
Ricordo di Maria Adelaide
di Raffaello Monterosso e Anna Maria Monterosso Vacchelli
Una lett... more Ricordo di Maria Adelaide
di Raffaello Monterosso e Anna Maria Monterosso Vacchelli
Una lettera interrotta e mai inviata
di Maria Adelaide Bacherini Bartoli
FEDERICO BARDAZZI
Musiche per la Divina Commedia
STEFANO CAMPAGNOLO
Nota sul «più antico polifonista italiano del secolo XIV»
GIANLUCA D’AGOSTINO
Ancora su Musica e Umanesimo: spigolature braccioliniane
JOHN NÁDAS
Some New Documentary Evidence Regarding Heinrich Isaac’s Career in Florence
PEDRO MEMELSDORFF
John Hothby, Lorenzo il Magnifico e Robert Morton in una nuova fonte manoscritta a Mantova
BLAKE WILSON
Jannes, Jean Japart, and Florence
ANTHONY M. CUMMINGS
The Semiotics of Ceremonial Space and Sound in Pope Leo X’s Rome
LAURA MELOSI
Fasti medicei in una raccolta di nuptialia
JOHN WALTER HILL
Francesca Caccini and Jacopo Peri: New Ascriptions
ALBERTO MAMMARELLA
Echi cacciniani e ‘stile antico’ nel Prato di sacri fiori musicali di Antonio Brunelli (1612)
PIERO GARGIULO
Da «favola» a «opera». Musica per il teatro da Euridice (1600) a Poppea (1643)
TERESA M. GIALDRONI
Una nuova fonte per Uccialì: da Roma a Firenze, fra storia e mito
AGOSTINO ZIINO
“Canzon da me ti parti, che non ti può dar vita altri, ch’il Sarti”: un omaggio poetico di Romolo Bertini a Domenico Sarti
ANTONELLA D’OVIDIO
Sul mecenatismo musicale di Vittoria della Rovere, granduchessa di Toscana: alcune considerazioni
GIULIA GIOVANI
Tra mondanità e ufficialità. Ancora sulla prima visita a Venezia del Gran Principe Ferdinando de’ Medici
GIOVANNI CARLI BALLOLA
Le opere italiane di Cherubini
GREGORIO NARDI
Il giovane Luigi Ferdinando Casamorata: spunti per un approfondimento sul primo Romanticismo a Firenze
ANTONIO CAROCCIA
Un’amicizia epistolare: Mabellini e Florimo
MARCELLO DE ANGELIS
Giovanni Rosadi interlocutore di Puccini e Mascagni e… la gelosia di Elvira
PAOLA GIBBIN
La Sala Musica prima della Sala Musica.
Vicende alle origini delle collezioni musicali della Biblioteca Nazionale Centrale di Firenze
JOHANNES STREICHER
Le corrispondenze fiorentine di Arnaldo Bonaventura per la rivista «Musica» (1907-1912)
MILA DE SANTIS
Presenze di Don Giovanni di Mozart nella drammaturgia musicale di Dallapiccola
Elenco delle pubblicazioni di Maria Adelaide Bartoli Bacherini
Uploads
Papers by Agostino Ziino
di Raffaello Monterosso e Anna Maria Monterosso Vacchelli
Una lettera interrotta e mai inviata
di Maria Adelaide Bacherini Bartoli
FEDERICO BARDAZZI
Musiche per la Divina Commedia
STEFANO CAMPAGNOLO
Nota sul «più antico polifonista italiano del secolo XIV»
GIANLUCA D’AGOSTINO
Ancora su Musica e Umanesimo: spigolature braccioliniane
JOHN NÁDAS
Some New Documentary Evidence Regarding Heinrich Isaac’s Career in Florence
PEDRO MEMELSDORFF
John Hothby, Lorenzo il Magnifico e Robert Morton in una nuova fonte manoscritta a Mantova
BLAKE WILSON
Jannes, Jean Japart, and Florence
ANTHONY M. CUMMINGS
The Semiotics of Ceremonial Space and Sound in Pope Leo X’s Rome
LAURA MELOSI
Fasti medicei in una raccolta di nuptialia
JOHN WALTER HILL
Francesca Caccini and Jacopo Peri: New Ascriptions
ALBERTO MAMMARELLA
Echi cacciniani e ‘stile antico’ nel Prato di sacri fiori musicali di Antonio Brunelli (1612)
PIERO GARGIULO
Da «favola» a «opera». Musica per il teatro da Euridice (1600) a Poppea (1643)
TERESA M. GIALDRONI
Una nuova fonte per Uccialì: da Roma a Firenze, fra storia e mito
AGOSTINO ZIINO
“Canzon da me ti parti, che non ti può dar vita altri, ch’il Sarti”: un omaggio poetico di Romolo Bertini a Domenico Sarti
ANTONELLA D’OVIDIO
Sul mecenatismo musicale di Vittoria della Rovere, granduchessa di Toscana: alcune considerazioni
GIULIA GIOVANI
Tra mondanità e ufficialità. Ancora sulla prima visita a Venezia del Gran Principe Ferdinando de’ Medici
GIOVANNI CARLI BALLOLA
Le opere italiane di Cherubini
GREGORIO NARDI
Il giovane Luigi Ferdinando Casamorata: spunti per un approfondimento sul primo Romanticismo a Firenze
ANTONIO CAROCCIA
Un’amicizia epistolare: Mabellini e Florimo
MARCELLO DE ANGELIS
Giovanni Rosadi interlocutore di Puccini e Mascagni e… la gelosia di Elvira
PAOLA GIBBIN
La Sala Musica prima della Sala Musica.
Vicende alle origini delle collezioni musicali della Biblioteca Nazionale Centrale di Firenze
JOHANNES STREICHER
Le corrispondenze fiorentine di Arnaldo Bonaventura per la rivista «Musica» (1907-1912)
MILA DE SANTIS
Presenze di Don Giovanni di Mozart nella drammaturgia musicale di Dallapiccola
Elenco delle pubblicazioni di Maria Adelaide Bartoli Bacherini
Indice dei nomi