Kelompok pengrajin kerudung sulam bordir Bhakti Collection merupakan unit usaha mikro,termasuk da... more Kelompok pengrajin kerudung sulam bordir Bhakti Collection merupakan unit usaha mikro,termasuk dalam industri kecil dan menengah (IKM) yang dalam kegiatan penjualannyamenggunakan metode penjualan tradisional, mengirimkan contoh produk ke industri usaha garmentmoslem, selanjutnya disepakati pemesanan dan barang akan diproduksi sesuai pesanan. Untukmeningkatkan penjualannya, unit usaha ini mencoba mengembangkannya melalui online marketing.Namun ternyata, unit usaha ini menemui kendala. Produk-produk unggulannya dijiplak oleh pihakyang tidak bertanggungjawab dan dibuat dalam jumlah masal dengan kualitas rendah dandipasarkan. Kondisi ini sangat merugikan Bhakti Collection. Keadaan ini memotivasi tim penulisuntuk membantu memberikan solusi melalui pendekatan metode analisis risiko e-Marketing danmemberikan usulan solusi pemasaran dan penjualan yang sesuai. Pertimbangan analisa kelayakansederhana juga dilakukan untuk memilihkan alternatif solusi terbaik yang dapat memitigasi risikoyang ad...
The cement industry is facing a new business era as more cement producers joining the domestic ma... more The cement industry is facing a new business era as more cement producers joining the domestic market competition that causesthe shift on the existing cement consumption map. This research aims to identify the company's internal and external factors and to formulate best alternative strategy for the company "A" in facing the market competition in East Java Province. The strategy is formulated by using Strengths Weaknesess Opportunities andThreats(SWOT) analysis, Strategic Position and Action Evaluation (SPACE) and Grand Strategy (GS)matrix continuedby Quantitative Strategic PlanningMatrix (QSPM). Results show thatthe company should use aggressive strategy focusing on market penetration, aggressive promotion, increased selling power, and product development in order to expand the market in East Java Province.
Service is a very important element in the effort to increase customer satisfaction and loyalty. ... more Service is a very important element in the effort to increase customer satisfaction and loyalty. Basically, the position of these services is a supporting factor to the service activities of PT Terminal Teluk Lamong. The number of service users who did online booking in counters and complaints in the services provided to encourage researchers to conduct research. The study population was a customer Terminal Teluk Lamong the number 312 company. The total sample of 75 respondents using the sampling method used is purposive sampling and Slovin formula. The analysisused in knowing the fit between the expectations and reality, used models Cartesian diagram. The results of the Cartesius diagram is processed with the House of Quality in QFD. The results of the analysis of SERVQUAL and QFD shows that five (5) top priority in efforts to improve customer satisfaction Terminal Teluk Lamong, namely: (1) evaluate the SOP of the process behandle, (2) adding personel to the clerk TKBM in behandle ...
Kelompok pengrajin kerudung sulam bordir Bhakti Collection merupakan unit usaha mikro,termasuk da... more Kelompok pengrajin kerudung sulam bordir Bhakti Collection merupakan unit usaha mikro,termasuk dalam industri kecil dan menengah (IKM) yang dalam kegiatan penjualannyamenggunakan metode penjualan tradisional, mengirimkan contoh produk ke industri usaha garmentmoslem, selanjutnya disepakati pemesanan dan barang akan diproduksi sesuai pesanan. Untukmeningkatkan penjualannya, unit usaha ini mencoba mengembangkannya melalui online marketing.Namun ternyata, unit usaha ini menemui kendala. Produk-produk unggulannya dijiplak oleh pihakyang tidak bertanggungjawab dan dibuat dalam jumlah masal dengan kualitas rendah dandipasarkan. Kondisi ini sangat merugikan Bhakti Collection. Keadaan ini memotivasi tim penulisuntuk membantu memberikan solusi melalui pendekatan metode analisis risiko e-Marketing danmemberikan usulan solusi pemasaran dan penjualan yang sesuai. Pertimbangan analisa kelayakansederhana juga dilakukan untuk memilihkan alternatif solusi terbaik yang dapat memitigasi risikoyang ad...
The cement industry is facing a new business era as more cement producers joining the domestic ma... more The cement industry is facing a new business era as more cement producers joining the domestic market competition that causesthe shift on the existing cement consumption map. This research aims to identify the company's internal and external factors and to formulate best alternative strategy for the company "A" in facing the market competition in East Java Province. The strategy is formulated by using Strengths Weaknesess Opportunities andThreats(SWOT) analysis, Strategic Position and Action Evaluation (SPACE) and Grand Strategy (GS)matrix continuedby Quantitative Strategic PlanningMatrix (QSPM). Results show thatthe company should use aggressive strategy focusing on market penetration, aggressive promotion, increased selling power, and product development in order to expand the market in East Java Province.
Service is a very important element in the effort to increase customer satisfaction and loyalty. ... more Service is a very important element in the effort to increase customer satisfaction and loyalty. Basically, the position of these services is a supporting factor to the service activities of PT Terminal Teluk Lamong. The number of service users who did online booking in counters and complaints in the services provided to encourage researchers to conduct research. The study population was a customer Terminal Teluk Lamong the number 312 company. The total sample of 75 respondents using the sampling method used is purposive sampling and Slovin formula. The analysisused in knowing the fit between the expectations and reality, used models Cartesian diagram. The results of the Cartesius diagram is processed with the House of Quality in QFD. The results of the analysis of SERVQUAL and QFD shows that five (5) top priority in efforts to improve customer satisfaction Terminal Teluk Lamong, namely: (1) evaluate the SOP of the process behandle, (2) adding personel to the clerk TKBM in behandle ...
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