Purpose – Purpose of the study is to build an integrated model of tourist destination advocacy ex... more Purpose – Purpose of the study is to build an integrated model of tourist destination advocacy explaining how tourists’ revisit intention is affected by its direct and mediating effects, integrated with destination experience, tourist satisfaction, and destination image. Design/methodology/approach – Data is collected online using a self-administered structured questionnaire tool, and the survey is hosted in a Google Doc. SPSS and SEM-Amos are used to analyze the data (443 samples) after successful data cleaning and outlier elimination. Findings – All of the hypotheses were shown to be true in this investigation, with the exception of two. The findings confirmed that tourists’ destination experiences improve tourists’ satisfaction, destination advocacy and destination image but not destination revisit intention. The likelihood of revisit intention is significantly influenced by destination satisfaction and image. Furthermore, destination satisfaction, destination advocacy and destin...
The main aim of the present study was to identify the influence of advertising effectiveness on t... more The main aim of the present study was to identify the influence of advertising effectiveness on the consumer buying decisions of different brands of 'LED' television. The study was descriptive. Five television showrooms in Dinajpur district, Bangladesh (Sony, Singer, Samsung, LG, and Walton) were purposively selected for collecting primary data for this study. The respondents were selected using a convenience sampling method that came to the television showroom for purchasing 'LED' television. The primary data for this study were collected through a structured questionnaire. The study result shows that advertisement has a positive effect on consumer buying decisions of 'LED' television, Sony brand (p =.000 <0.05) and 43.9% of variation in consumer buying decision has been contributed by advertisement effectiveness. For Singer brand p =.010 <0.05), Samsung brand p =.003 <0.05), LG brand p =.341>0.05) and the null hypothesis is accepted for LG band and Walton brand p =.000 <0.05) and 42.3% of variation in consumer buying decision has been contributed by advertisement effectiveness.
Global Journal of Management and Business Research, 2019
The main endeavor of the present study was to know the relationship between SMS (Short Message Se... more The main endeavor of the present study was to know the relationship between SMS (Short Message Service) advertising and customer purchase intention of value-added services (VAS) of mobile operators. This study was descriptive in nature. The population of the study was the users of mobile phone from two wards of Rajshahi City Corporation were purposively selected. Respondents were selected using convenience sampling method for collecting primary data through a self-administrated questionnaire. 142 completely filled up questionnaires were authentic for the research study. Five factors of SMS advertisement were considered as independent variables to evaluate the respondents’ opinion. Study results show that the maximum number of respondents strongly agree that SMS advertising provides current information to them, the company provide actual information through SMS advertisement, SMS advertisement is funny, exciting, reliable, personalize, entertaining and trustful but too much advertisi...
Social media influences and celebrity endorsers are the dominant marketing strategies marketers f... more Social media influences and celebrity endorsers are the dominant marketing strategies marketers follow to promote brands and businesses. The scholars also prioritized examining the diverse issues of social media influences and celebrity endorsers. On this ground, we systematically review the current trend of research to provide a state-of-the-art understanding of the factors prior researchers explored related to social media influences and celebrity endorsers to influence consumer brand purchasing behavior. We have extensively reviewed 200 peer-reviewed papers, including 86 research frameworks from recent (last five years) scientific double-blind articles that obtained at least four citations. We also deeply studied the social learning and source credibility theory used to test the proposed relationships. In the vein of the reviewed articles on social media influences and celebrity endorsers, we have summarized and listed the variables examined in different research contexts. The st...
Social media (SM) is a popular and powerful tool used in the tourism industry to connect tourists... more Social media (SM) is a popular and powerful tool used in the tourism industry to connect tourists with specific experiences. In this study, we explore the relationship between SM and revisit intention (RI), the formation of electronic word-of-mouth (e-WOM) networks, tourist satisfaction (TS), and ultimately, the development of the tourism sector (e.g., tourism development (TD)) based on the social learning theory. We used a structural equation model to identify direct and mediating relationships between variables. The model was based on perspectives provided by 395 individuals who had visited tourist destinations in Bangladesh. We confirmed that SM exerts a substantial direct and positive effect on TS, e-WOM, and TD, although we did not find an association between SM and RI. Likewise, e-WOM networks directly and positively impact RI, TS, and TD. RI, in turn, positively impacts TD, as TS also exerts a significant direct effect on RI and TD. TS and RI mediate the relationship between SM and TD, SM and RI, e-WOM and TD, as well as that of e-WOM and TD, TS and TD respectively. We were unable to identify a mediating role for TS in the relationship between e-WOM to RI, or for e-WOM in the SM and TS relationship. The relationships identified in this study are not merely of theoretical interest as relevant industry practitioners could use these insights to develop plans and guidelines for the use of SM networks to develop the sector.
Purpose-Purpose of the study is to build an integrated model of tourist destination advocacy expl... more Purpose-Purpose of the study is to build an integrated model of tourist destination advocacy explaining how tourists' revisit intention is affected by its direct and mediating effects, integrated with destination experience, tourist satisfaction, and destination image. Design/methodology/approach-Data is collected online using a self-administered structured questionnaire tool, and the survey is hosted in a Google Doc. SPSS and SEM-Amos are used to analyze the data (443 samples) after successful data cleaning and outlier elimination. Findings-All of the hypotheses were shown to be true in this investigation, with the exception of two. The findings confirmed that tourists' destination experiences improve tourists' satisfaction, destination advocacy and destination image but not destination revisit intention. The likelihood of revisit intention is significantly influenced by destination satisfaction and image. Furthermore, destination satisfaction, destination advocacy and destination image significantly mediate the link between destination experience and revisit intention. Originality/value-This study contributes to the existing literature on consumer behavior in tourist destinations, and would guide practitioners towards effective destination management. Research limitations-Due to the lack of control factors on the relationship between all predecessors, destination revisit intentions, and all of the data gathered from domestic visitors, the current study may have limited the applicability of its findings. Therefore, additional research is necessary to validate these results across a variety of samples in order to draw generalizations.
The Institute of Management and Economy Research, 2021
Purpose-This study examines the awareness regarding the symptoms of COVID-19 exposures and safety... more Purpose-This study examines the awareness regarding the symptoms of COVID-19 exposures and safety distances strategies whether they were useful to resile the businesses a mid of the pandemic. Besides exploring the awareness and safety distances, the effectiveness of offering free use of protective equipment (mask, hand sanitizer, frequent hand washing, etc.) to the customers for visiting the business centers was also examined. Design/methodology/approach-This study collected 264 survey data in Bangladesh which is one of the most densely populated country and very vulnerable for COVID-19 due to its socioeconomic condition. The multiple regression analysis is used to analyze the data. Findings-The findings of the study indicate that the awareness about the symptoms of virus exposures (cough, fever, diarrhea, and weakness) has significant affirmative effects to enhance the public movement for business purposes with the lower possibility to be affected by the virus. The study also indicates that safety distances and protective equipment can mediate the significant positive relationship between the awareness of the disease and the businesses' resilient capacity. Research implications or Originality-COVID-19, as an apprehensive health issue in the current world, has sharpened the uncertainty of the businesses. One essential technique as lockdown, has been followed by almost every country to protect the transmission of the virus even though the scholars criticized it due to the substantial adverse effects on the country's economy. Under this circumstances, this study provides implications to the relevant businesses by assessing the nexus between the safety distances and the proper uses of protective equipment with the business resilient.
International Journal of Social and Economic Research, 2016
This study tried to explore the dimensions of service quality (SERVQUAL) on the perceived perform... more This study tried to explore the dimensions of service quality (SERVQUAL) on the perceived performance of the different Clinics and Diagnostic Centers in Dinajpur District. Challenges are increasing rapidly in business environment. In last few years, the healthcare service in Bangladesh has witnessed a substantial growth and rapid changes globally as well as domestically. One of the key challenges of this sector is how they satisfy and retain their customers and also manage service quality, which holds a significant importance to customer satisfaction and their perceived performance. When this perceived performance fails to meet the expectations then a gap has been created between them. SERVQUAL model is a widely accepted approach to measure the difference between customers' expectation and perception. Although there are five gaps in the service quality concept, this paper has attempted to concentrates on the most important one, reality gap analysis. The data were collected through a questionnaire in which a customer‘s responded to a series of questions based on five key dimensions– Tangibility, Reliability, Responsiveness, Assurance and Empathy. Four hypotheses were taken on the fact that there is a gap existing between expectation and perception in this dimension and all hypotheses are proved significant and they all are rejected after conducting Paired T test. The study concludes with some recommendations to improve the satisfaction of the customers.
Purpose: The purpose of the study is to explore the dimensions of quality of higher education (QH... more Purpose: The purpose of the study is to explore the dimensions of quality of higher education (QHE) and its impact on the institutional image (II). Additionally, the study examines the mediating role of student satisfaction between the QHE and institutional image. Design/methodology/approach: A self-administered and structured questionnaire was used to collect data. Data were collected online and having successive cleaning and removing the missing data, is comprised of 302 valid samples. The structural equation modeling was used to describe the influencing factors on the QHE and mediating variable as well as hypothesis testing. Findings: The findings of the study revealed that the quality of the teacher, research and infrastructural facility, syllabus and course curriculum, and policy and budget are the important dimensions of QHE, and QHE has a significant impact on II. In addition, student satisfaction found to be significant in predicting II, however, this study did not find mediation impact on the relationship between QHE and the II. Practical implication: The main novelty of the findings implies that some undue longings could positively influence student satisfaction which had no effect on QHE and the II. As a result, the practitioners and the academics both would be benefited from the findings of the study especially in the higher education perspective of Bangladesh. Originality/value: Prior scholars have scrutinized the various issues associated with the QHE but there is a scarcity of studies that have been examined the mediating role of student satisfaction between the QHE and the II. Furthermore, no one considered the excessive issues of student satisfaction which have no effects on the QHE and the II.
Purpose – Purpose of the study is to build an integrated model of tourist destination advocacy ex... more Purpose – Purpose of the study is to build an integrated model of tourist destination advocacy explaining how tourists’ revisit intention is affected by its direct and mediating effects, integrated with destination experience, tourist satisfaction, and destination image. Design/methodology/approach – Data is collected online using a self-administered structured questionnaire tool, and the survey is hosted in a Google Doc. SPSS and SEM-Amos are used to analyze the data (443 samples) after successful data cleaning and outlier elimination. Findings – All of the hypotheses were shown to be true in this investigation, with the exception of two. The findings confirmed that tourists’ destination experiences improve tourists’ satisfaction, destination advocacy and destination image but not destination revisit intention. The likelihood of revisit intention is significantly influenced by destination satisfaction and image. Furthermore, destination satisfaction, destination advocacy and destin...
The main aim of the present study was to identify the influence of advertising effectiveness on t... more The main aim of the present study was to identify the influence of advertising effectiveness on the consumer buying decisions of different brands of 'LED' television. The study was descriptive. Five television showrooms in Dinajpur district, Bangladesh (Sony, Singer, Samsung, LG, and Walton) were purposively selected for collecting primary data for this study. The respondents were selected using a convenience sampling method that came to the television showroom for purchasing 'LED' television. The primary data for this study were collected through a structured questionnaire. The study result shows that advertisement has a positive effect on consumer buying decisions of 'LED' television, Sony brand (p =.000 <0.05) and 43.9% of variation in consumer buying decision has been contributed by advertisement effectiveness. For Singer brand p =.010 <0.05), Samsung brand p =.003 <0.05), LG brand p =.341>0.05) and the null hypothesis is accepted for LG band and Walton brand p =.000 <0.05) and 42.3% of variation in consumer buying decision has been contributed by advertisement effectiveness.
Global Journal of Management and Business Research, 2019
The main endeavor of the present study was to know the relationship between SMS (Short Message Se... more The main endeavor of the present study was to know the relationship between SMS (Short Message Service) advertising and customer purchase intention of value-added services (VAS) of mobile operators. This study was descriptive in nature. The population of the study was the users of mobile phone from two wards of Rajshahi City Corporation were purposively selected. Respondents were selected using convenience sampling method for collecting primary data through a self-administrated questionnaire. 142 completely filled up questionnaires were authentic for the research study. Five factors of SMS advertisement were considered as independent variables to evaluate the respondents’ opinion. Study results show that the maximum number of respondents strongly agree that SMS advertising provides current information to them, the company provide actual information through SMS advertisement, SMS advertisement is funny, exciting, reliable, personalize, entertaining and trustful but too much advertisi...
Social media influences and celebrity endorsers are the dominant marketing strategies marketers f... more Social media influences and celebrity endorsers are the dominant marketing strategies marketers follow to promote brands and businesses. The scholars also prioritized examining the diverse issues of social media influences and celebrity endorsers. On this ground, we systematically review the current trend of research to provide a state-of-the-art understanding of the factors prior researchers explored related to social media influences and celebrity endorsers to influence consumer brand purchasing behavior. We have extensively reviewed 200 peer-reviewed papers, including 86 research frameworks from recent (last five years) scientific double-blind articles that obtained at least four citations. We also deeply studied the social learning and source credibility theory used to test the proposed relationships. In the vein of the reviewed articles on social media influences and celebrity endorsers, we have summarized and listed the variables examined in different research contexts. The st...
Social media (SM) is a popular and powerful tool used in the tourism industry to connect tourists... more Social media (SM) is a popular and powerful tool used in the tourism industry to connect tourists with specific experiences. In this study, we explore the relationship between SM and revisit intention (RI), the formation of electronic word-of-mouth (e-WOM) networks, tourist satisfaction (TS), and ultimately, the development of the tourism sector (e.g., tourism development (TD)) based on the social learning theory. We used a structural equation model to identify direct and mediating relationships between variables. The model was based on perspectives provided by 395 individuals who had visited tourist destinations in Bangladesh. We confirmed that SM exerts a substantial direct and positive effect on TS, e-WOM, and TD, although we did not find an association between SM and RI. Likewise, e-WOM networks directly and positively impact RI, TS, and TD. RI, in turn, positively impacts TD, as TS also exerts a significant direct effect on RI and TD. TS and RI mediate the relationship between SM and TD, SM and RI, e-WOM and TD, as well as that of e-WOM and TD, TS and TD respectively. We were unable to identify a mediating role for TS in the relationship between e-WOM to RI, or for e-WOM in the SM and TS relationship. The relationships identified in this study are not merely of theoretical interest as relevant industry practitioners could use these insights to develop plans and guidelines for the use of SM networks to develop the sector.
Purpose-Purpose of the study is to build an integrated model of tourist destination advocacy expl... more Purpose-Purpose of the study is to build an integrated model of tourist destination advocacy explaining how tourists' revisit intention is affected by its direct and mediating effects, integrated with destination experience, tourist satisfaction, and destination image. Design/methodology/approach-Data is collected online using a self-administered structured questionnaire tool, and the survey is hosted in a Google Doc. SPSS and SEM-Amos are used to analyze the data (443 samples) after successful data cleaning and outlier elimination. Findings-All of the hypotheses were shown to be true in this investigation, with the exception of two. The findings confirmed that tourists' destination experiences improve tourists' satisfaction, destination advocacy and destination image but not destination revisit intention. The likelihood of revisit intention is significantly influenced by destination satisfaction and image. Furthermore, destination satisfaction, destination advocacy and destination image significantly mediate the link between destination experience and revisit intention. Originality/value-This study contributes to the existing literature on consumer behavior in tourist destinations, and would guide practitioners towards effective destination management. Research limitations-Due to the lack of control factors on the relationship between all predecessors, destination revisit intentions, and all of the data gathered from domestic visitors, the current study may have limited the applicability of its findings. Therefore, additional research is necessary to validate these results across a variety of samples in order to draw generalizations.
The Institute of Management and Economy Research, 2021
Purpose-This study examines the awareness regarding the symptoms of COVID-19 exposures and safety... more Purpose-This study examines the awareness regarding the symptoms of COVID-19 exposures and safety distances strategies whether they were useful to resile the businesses a mid of the pandemic. Besides exploring the awareness and safety distances, the effectiveness of offering free use of protective equipment (mask, hand sanitizer, frequent hand washing, etc.) to the customers for visiting the business centers was also examined. Design/methodology/approach-This study collected 264 survey data in Bangladesh which is one of the most densely populated country and very vulnerable for COVID-19 due to its socioeconomic condition. The multiple regression analysis is used to analyze the data. Findings-The findings of the study indicate that the awareness about the symptoms of virus exposures (cough, fever, diarrhea, and weakness) has significant affirmative effects to enhance the public movement for business purposes with the lower possibility to be affected by the virus. The study also indicates that safety distances and protective equipment can mediate the significant positive relationship between the awareness of the disease and the businesses' resilient capacity. Research implications or Originality-COVID-19, as an apprehensive health issue in the current world, has sharpened the uncertainty of the businesses. One essential technique as lockdown, has been followed by almost every country to protect the transmission of the virus even though the scholars criticized it due to the substantial adverse effects on the country's economy. Under this circumstances, this study provides implications to the relevant businesses by assessing the nexus between the safety distances and the proper uses of protective equipment with the business resilient.
International Journal of Social and Economic Research, 2016
This study tried to explore the dimensions of service quality (SERVQUAL) on the perceived perform... more This study tried to explore the dimensions of service quality (SERVQUAL) on the perceived performance of the different Clinics and Diagnostic Centers in Dinajpur District. Challenges are increasing rapidly in business environment. In last few years, the healthcare service in Bangladesh has witnessed a substantial growth and rapid changes globally as well as domestically. One of the key challenges of this sector is how they satisfy and retain their customers and also manage service quality, which holds a significant importance to customer satisfaction and their perceived performance. When this perceived performance fails to meet the expectations then a gap has been created between them. SERVQUAL model is a widely accepted approach to measure the difference between customers' expectation and perception. Although there are five gaps in the service quality concept, this paper has attempted to concentrates on the most important one, reality gap analysis. The data were collected through a questionnaire in which a customer‘s responded to a series of questions based on five key dimensions– Tangibility, Reliability, Responsiveness, Assurance and Empathy. Four hypotheses were taken on the fact that there is a gap existing between expectation and perception in this dimension and all hypotheses are proved significant and they all are rejected after conducting Paired T test. The study concludes with some recommendations to improve the satisfaction of the customers.
Purpose: The purpose of the study is to explore the dimensions of quality of higher education (QH... more Purpose: The purpose of the study is to explore the dimensions of quality of higher education (QHE) and its impact on the institutional image (II). Additionally, the study examines the mediating role of student satisfaction between the QHE and institutional image. Design/methodology/approach: A self-administered and structured questionnaire was used to collect data. Data were collected online and having successive cleaning and removing the missing data, is comprised of 302 valid samples. The structural equation modeling was used to describe the influencing factors on the QHE and mediating variable as well as hypothesis testing. Findings: The findings of the study revealed that the quality of the teacher, research and infrastructural facility, syllabus and course curriculum, and policy and budget are the important dimensions of QHE, and QHE has a significant impact on II. In addition, student satisfaction found to be significant in predicting II, however, this study did not find mediation impact on the relationship between QHE and the II. Practical implication: The main novelty of the findings implies that some undue longings could positively influence student satisfaction which had no effect on QHE and the II. As a result, the practitioners and the academics both would be benefited from the findings of the study especially in the higher education perspective of Bangladesh. Originality/value: Prior scholars have scrutinized the various issues associated with the QHE but there is a scarcity of studies that have been examined the mediating role of student satisfaction between the QHE and the II. Furthermore, no one considered the excessive issues of student satisfaction which have no effects on the QHE and the II.
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