Papers by Abu Naser Ahmed Ishtiaque
International Tourism and Hospitality Journal, 2022
This study proposes a parallel mediation model in which the interrelationship of the cognitive im... more This study proposes a parallel mediation model in which the interrelationship of the cognitive image, satisfaction, and perceived value influences destination loyalty. A convenience sample of 603 observations was collected in Cox's Bazar, Bangladesh. Structural equation modelling was utilized to assess the model. In the study, perceived values and satisfaction directly impact destination loyalty. However, the cognitive image does not affect destination loyalty. Both satisfaction and perceived value mediate between cognitive image and destination loyalty. The data were collected during the peak season of tourism in Cox's Bazar. Thus, the results cannot be extrapolated to off-peak seasons. Because postulated links have received little attention, the study helps advance the conceptual underpinnings, particularly in light of Cox's Bazar. There is merit to this study in that it demonstrates the parallel mediating effect of satisfaction and perceived value between cognitive image and destination loyalty, which has received little attention in previous tourism literature, especially in the developing country context.
Bangladesh is a rapidly growing country in the context of mobile telecom service arena. Being a d... more Bangladesh is a rapidly growing country in the context of mobile telecom service arena. Being a developing country, it has to go through a massive transformation of legal and economic issues to make a level playing field for the market players. The result of which is evident from the rising competition among the six mobile telecom operators. This has been manifested from the rising challenges and opportunities in the market. Towards this end, the present study endeavored to examine the impact of business growth of the mobile telecom industry through relationship marketing practice of the operators. From the reviewed literature and the findings of this study on 577 respondents through judgment sampling three major implications have been found namely trustworthy and committed service, interactive and affordable communication, and caring and customized value proposition for the marketers to ensure a stable growth of this industry.
Dhaka University Journal of Business Studies, 2013
Bangladesh is a rapidly growing country in the context of mobile telecom service arena. Being a d... more Bangladesh is a rapidly growing country in the context of mobile telecom service arena. Being a developing country, it has to go through a massive transformation of legal and economic issues to make a level playing field for the market players. The result of which is evident from the rising competition among the six mobile telecom operators. This has been manifested from the rising challenges and opportunities in the market. Towards this end, the present study endeavored to examine the impact of business growth of the mobile telecom industry through relationship marketing practice of the operators. From the reviewed literature and the findings of this study on 577 respondents through judgment sampling three major implications have been found namely trustworthy and committed service, interactive and affordable communication, and caring and customized value proposition for the marketers to ensure a stable growth of this industry.
Tourism can be a sweeping agent of change. In consequence, tourism planning too often in this ind... more Tourism can be a sweeping agent of change. In consequence, tourism planning too often in this industry is based exclusively on isolated economic criteria. In recent years, tourism has become one of the fastest growing sectors of the world economy and is widely recognized for its contribution to national economic development. However, keeping these facts in mind the main aim of this study is to propose a development framework for Bangladesh tourism industry within which the impact of characteristics of tourism industry can be captured and analyzed. The paper corresponds to the significance of partnerships among the stakeholders and product characteristics approach with the cultural orientation of the host country to get a favorable out come considering the noticeable cost of tourism. Within the proposed model the characteristics of the tourism product/destination including quality of service, advertising and political instability are combined to generate a perception/feeling regardin...
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Papers by Abu Naser Ahmed Ishtiaque