Sarah Flew
As a modern religious and economic historian, my research touches upon a wide variety of wider themes: the changing nature of the relationship between Church and state in the nineteenth century; Church-party tensions in the mid nineteenth century; the economic history of London, in particular the industries of brewing and banking; the development of an urban home missionary strategy; Anglican church building; the professionalisation of charitable fundraising; gender and philanthropy ; corporate philanthropy; anonymous giving; the theological doctrines that underpin philanthropic action; the influence of evangelicalism; and secularisation, the dominant theme in modern religious history. My research methodology is very data led, reflecting earlier careers in banking and funding, and has involved the evaluation of 100,000 charitable subscriptions and donations through the design of an Access database.
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Consequently, given the huge growth in this sector in the nineteenth century, charitable fundraising became a very competitive and professional endeavour. This paper compares and contrasts the fundraising mechanisms employed by male and female Anglican societies in the Diocese of London in the latter half of the nineteenth century. The examination looks at: collecting infrastructure and use of networks (local associations, regional associations and female associations); advertising and promotional material; use of patronage; collecting cards and paid collectors; and entertainment based forms of fundraising (e.g., charitable bazaar). An examination of these case studies demonstrates that the collection of funds for male societies was generally guaranteed by their extensive networks of associations. These associations solicited funds from a wide geographical spread of the laity. In contrast, the female societies solicited funds from a more limited semi-public field mainly of friends and family of the committee. This lack of infrastructure and dependence on a committee for financial support meant that the female societies were more financially vulnerable than their male counterparts.
Consequently, given the huge growth in this sector in the nineteenth century, charitable fundraising became a very competitive and professional endeavour. This paper compares and contrasts the fundraising mechanisms employed by male and female Anglican societies in the Diocese of London in the latter half of the nineteenth century. The examination looks at: collecting infrastructure and use of networks (local associations, regional associations and female associations); advertising and promotional material; use of patronage; collecting cards and paid collectors; and entertainment based forms of fundraising (e.g., charitable bazaar). An examination of these case studies demonstrates that the collection of funds for male societies was generally guaranteed by their extensive networks of associations. These associations solicited funds from a wide geographical spread of the laity. In contrast, the female societies solicited funds from a more limited semi-public field mainly of friends and family of the committee. This lack of infrastructure and dependence on a committee for financial support meant that the female societies were more financially vulnerable than their male counterparts.