Refusal refers to a face-threatening act (FTA) for it can risk one’s face in communication. It en... more Refusal refers to a face-threatening act (FTA) for it can risk one’s face in communication. It encompasses turning down someone’s request, offer or suggestion. The speech act of refusal has been one of the most prominent areas of interest for many scholars. However, there is a dearth of such study in Malaysia, particularly within the Malay community. Aimed to fill the gap, this study examined the refusal strategies used in English by Malay ESL undergraduates, observe the differences and similarities in the refusal strategies of male and female undergraduates, and analyse whether relative power has an influence on the choice of their refusal strategies. This study employed the Discourse Completion Test (DCT) which was distributed among sixty Malay ESL undergraduates, consisting of 30 males and 30 females where they were required to refuse requests from three addressees (lecturer, friend, junior) in five different situations. The collected data were then analysed quantitatively. The findings showed that 32 out of 41 types of refusal strategies were used by the participants. Both male and female students employed more indirect refusal strategies regardless of the person’s relative power. Furthermore, relative power did influence the participants' choices in refusal strategies.
Introduction: Doctor-patient communication is a crucial, unique yet complex relationship in clini... more Introduction: Doctor-patient communication is a crucial, unique yet complex relationship in clinical practice due to its therapeutic qualities. With the current emphasis on patient-centred care and patient autonomy, medical practitioners are not only expected to possess clinical and biomedical knowledge but also the skills to develop a therapeutic doctor-patient relationship (Ha & Longnecker, 2010). Nevertheless, this expectation proves to be an uphill battle to physicians as evidenced from patient complaints which among others include lack of appropriate non-verbal behaviours, absence of paralinguistic elements, lack of trust and empathy (Kee, 2018). Moreover, unsatisfactory doctor-patient communication has been identified as one of the major elements in litigation cases in the medical field (Elango, 2003; Steven Chow in Chin, 2013; B-Lynch et al. (1997) in Lum, n.d). Among the fundamental factors which lead to this predicament is the ineffective training of communication skills at the medical schools (
The type of research you conduct will determine the resources you need Qualitative Data Collectio... more The type of research you conduct will determine the resources you need Qualitative Data Collection methods? Quantitative Data Collection methods? Mixed method 10/13/2017 AA 13
This is a Bahasa Melayu version of a written survey that was carried out to collect data for my r... more This is a Bahasa Melayu version of a written survey that was carried out to collect data for my research entitled "Developing a Model on Effective Promotion of Halal Concept to Increase Halal Awareness through Multi-Perspective Approaches for the Halal Food Industry"
This model postulates that in order for effective teaching and learning of case reading were to t... more This model postulates that in order for effective teaching and learning of case reading were to take place, the curriculum must ensure that it encompasses four fundamental components which are training, skills, reading strategies and socio-pedagogical dimension. The most crucial element in equipping law students with the ability to read cases is to provide proper and comprehensive training for students to hone this crucial lawyering skill.
These were interview questions that were used to collect data for my research entitled "Deve... more These were interview questions that were used to collect data for my research entitled "Developing a Model on Effective Promotion of Halal Concept to Increase Halal Awareness through Multi-Perspective Approaches for the Halal Food Industry"
As one of the leading halal industry players, many efforts are in place for Malaysia to be the gl... more As one of the leading halal industry players, many efforts are in place for Malaysia to be the global halal hub by 2020. Apart from maintaining the high standard of halal food production, the marketing aspect of halal food products are also crucial to keep up with their existing popularity worldwide. Hence, this study highlights the use of rhetorical devices in the local and international brands’ promotional language of their halal food products. This research utilizes a document analysis approach and focuses on brand taglines or slogans that target the consumers with a single line attention grabber. The analysis of 200 halal food product advertisements is done based on the framework of rhetorical devices by Zulkipli and Ariffin (2019). The findings from this study will show the different ways of employing rhetorical devices in both local and international brands halal food products. By using rhetorical devices in promoting halal food such as emphasizing on its quality assurance in ...
The ability to read legal cases is one of the most essential skills for law students to be succes... more The ability to read legal cases is one of the most essential skills for law students to be successful in their discipline. It is particularly fundamental since case law is one of the main sources of law. Christensen (2006) in her research entitled "Legal Reading and Success in Law School: An Empirical Study" shows that students who are able to read judicial opinions effectively and efficiently are more successful in their studies. However, the most common assumption is that students would have possessed this skill when they enroll in a law school. This attitudinal fallacy is referred to as “skills deployment assumption” (Stratman, 1990). Thus, this paper describes a research which attempted to investigate the quintessential elements in the reading of legal cases among law students in a Malaysian public university. Specifically, it aimed to develop some understanding on the reading of this rhetorical genre and simultaneously uncover the problems related to the learning proc...
3L The Southeast Asian Journal of English Language Studies, 2021
The media coverage on the COVID-19 pandemic has caused emotional distress among people. This call... more The media coverage on the COVID-19 pandemic has caused emotional distress among people. This calls for a close scrutiny of health-related information on COVID-19 disseminated via news headlines. It is essential to determine which context-risk, prevention, or treatment-needs to be emphasised in covering news related to a pandemic and whether such reporting leads to public health scare or health consciousness. This paper discusses a study which investigated this issue by adopting Linguistic Agency Assignment as the framework in analysing COVID-19 related news headlines of a Malaysian mainstream news outlet, The Star Online. Extended Parallel Process Model (EPPM) was used to examine whether the writings induced fear or created awareness among the public. Findings of the thematic and textual analysis of a corpus of news headlines revealed that the Malaysian mainstream newspaper often disseminated prevention-themed messages related to COVID-19, used more human agency language, and induced fear in the audience, while at the same time, delivered a high level of COVID-19 awareness to readers.
The growing popularity of halal products around the world has opened up the market segment with a... more The growing popularity of halal products around the world has opened up the market segment with an abundance of potential. On Malaysia's road to being a global halal hub by 2020, the mechanics of marketing halal food has been identified as one of the significant contributing factors. Hence, this paper will highlight the linguistic elements utilized in the promotional discourse of halal food that is found in local and international product print advertisements. This corpus-based analysis research looks into the textual and visual content of the advertisements as part of the promotional language. The research presents an analysis of one hundred printed promotional materials of halal food which were collected from several halal food events and exhibitions in the Klang Valley. The finding calls to attention of the important elements that are found in the promotional language strategies employed by marketers of halal food in both local and international brands. By marketing 'halal' and its concepts such as 'healthy', 'safe' and 'clean' as the main idea, this will cater for the Muslim consumers' needs in observing halalan toyyiban' (halal and good) in their life and would undoubtedly benefit other consumers as well. This shows the significance of applying suitable linguistic elements to deliver the halal message whilst achieving specific marketing goals, and for Malaysia to ultimately lead the global halal food industry.
This monograph is a Final Report of the project C-RIG18-005-0005 entitled CONSTRUCTION OF MORAL V... more This monograph is a Final Report of the project C-RIG18-005-0005 entitled CONSTRUCTION OF MORAL VALUES EDUCATION COURSE MODULE FOR PRE-SERVICE TEACHERS. This collaborative research between IIUM, Istanbul Foundation for Science and Culture from Turkey, Pereyaslav Pedagogical State University from Ukraine, and Shura Trust from the UK, aimed to search for ways to bring a soul to modern education by the construction of course module embedded with moral values and holistic approach for pre-service teachers
Halal industry is dominating the global scene with endless potential and this has driven Malaysia... more Halal industry is dominating the global scene with endless potential and this has driven Malaysia even more to be the world’s best halal hub. There are many studies done on consumers purchasing behaviour in relation to halal awareness, however little attention is given to the medium of discourse bridging the consumers and the halal food industry, hence this is a gap which this study aims to fill. This research studies two hundred promotional materials of local and international halal food products, which were collected from three halal food exhibitions and events held in the Klang Valley in 2019. In order to extract the keywords and lexical terms used in describing halal food products, the promotional materials were manually transcribed and run via AntConc, a corpus analysis software. Key findings such as word concordance and frequency of the word ‘halal’ and related lexical terms found in the dataset has showed a pattern which resonates with Mohamed Yunos (2014) where the study suggested that halal awareness may be propagated to the mass via advertisements, for example the word ‘halal’ in both local and international promotional materials is found to mostly collocate with words that showcased the brands’ credentials such as ‘halal-certified’ and ‘certification of halal’. This data also had given some insight on the marketing strategy employed by both local and international brands in promoting their halal food products, which could in turn be useful in improving the promotional language of halal food to create a better halal awareness and marketing approach that could benefit both consumers and halal industry player
Refusal refers to a face-threatening act (FTA) for it can risk one’s face in communication. It en... more Refusal refers to a face-threatening act (FTA) for it can risk one’s face in communication. It encompasses turning down someone’s request, offer or suggestion. The speech act of refusal has been one of the most prominent areas of interest for many scholars. However, there is a dearth of such study in Malaysia, particularly within the Malay community. Aimed to fill the gap, this study examined the refusal strategies used in English by Malay ESL undergraduates, observe the differences and similarities in the refusal strategies of male and female undergraduates, and analyse whether relative power has an influence on the choice of their refusal strategies. This study employed the Discourse Completion Test (DCT) which was distributed among sixty Malay ESL undergraduates, consisting of 30 males and 30 females where they were required to refuse requests from three addressees (lecturer, friend, junior) in five different situations. The collected data were then analysed quantitatively. The findings showed that 32 out of 41 types of refusal strategies were used by the participants. Both male and female students employed more indirect refusal strategies regardless of the person’s relative power. Furthermore, relative power did influence the participants' choices in refusal strategies.
Introduction: Doctor-patient communication is a crucial, unique yet complex relationship in clini... more Introduction: Doctor-patient communication is a crucial, unique yet complex relationship in clinical practice due to its therapeutic qualities. With the current emphasis on patient-centred care and patient autonomy, medical practitioners are not only expected to possess clinical and biomedical knowledge but also the skills to develop a therapeutic doctor-patient relationship (Ha & Longnecker, 2010). Nevertheless, this expectation proves to be an uphill battle to physicians as evidenced from patient complaints which among others include lack of appropriate non-verbal behaviours, absence of paralinguistic elements, lack of trust and empathy (Kee, 2018). Moreover, unsatisfactory doctor-patient communication has been identified as one of the major elements in litigation cases in the medical field (Elango, 2003; Steven Chow in Chin, 2013; B-Lynch et al. (1997) in Lum, n.d). Among the fundamental factors which lead to this predicament is the ineffective training of communication skills at the medical schools (
The type of research you conduct will determine the resources you need Qualitative Data Collectio... more The type of research you conduct will determine the resources you need Qualitative Data Collection methods? Quantitative Data Collection methods? Mixed method 10/13/2017 AA 13
This is a Bahasa Melayu version of a written survey that was carried out to collect data for my r... more This is a Bahasa Melayu version of a written survey that was carried out to collect data for my research entitled "Developing a Model on Effective Promotion of Halal Concept to Increase Halal Awareness through Multi-Perspective Approaches for the Halal Food Industry"
This model postulates that in order for effective teaching and learning of case reading were to t... more This model postulates that in order for effective teaching and learning of case reading were to take place, the curriculum must ensure that it encompasses four fundamental components which are training, skills, reading strategies and socio-pedagogical dimension. The most crucial element in equipping law students with the ability to read cases is to provide proper and comprehensive training for students to hone this crucial lawyering skill.
These were interview questions that were used to collect data for my research entitled "Deve... more These were interview questions that were used to collect data for my research entitled "Developing a Model on Effective Promotion of Halal Concept to Increase Halal Awareness through Multi-Perspective Approaches for the Halal Food Industry"
As one of the leading halal industry players, many efforts are in place for Malaysia to be the gl... more As one of the leading halal industry players, many efforts are in place for Malaysia to be the global halal hub by 2020. Apart from maintaining the high standard of halal food production, the marketing aspect of halal food products are also crucial to keep up with their existing popularity worldwide. Hence, this study highlights the use of rhetorical devices in the local and international brands’ promotional language of their halal food products. This research utilizes a document analysis approach and focuses on brand taglines or slogans that target the consumers with a single line attention grabber. The analysis of 200 halal food product advertisements is done based on the framework of rhetorical devices by Zulkipli and Ariffin (2019). The findings from this study will show the different ways of employing rhetorical devices in both local and international brands halal food products. By using rhetorical devices in promoting halal food such as emphasizing on its quality assurance in ...
The ability to read legal cases is one of the most essential skills for law students to be succes... more The ability to read legal cases is one of the most essential skills for law students to be successful in their discipline. It is particularly fundamental since case law is one of the main sources of law. Christensen (2006) in her research entitled "Legal Reading and Success in Law School: An Empirical Study" shows that students who are able to read judicial opinions effectively and efficiently are more successful in their studies. However, the most common assumption is that students would have possessed this skill when they enroll in a law school. This attitudinal fallacy is referred to as “skills deployment assumption” (Stratman, 1990). Thus, this paper describes a research which attempted to investigate the quintessential elements in the reading of legal cases among law students in a Malaysian public university. Specifically, it aimed to develop some understanding on the reading of this rhetorical genre and simultaneously uncover the problems related to the learning proc...
3L The Southeast Asian Journal of English Language Studies, 2021
The media coverage on the COVID-19 pandemic has caused emotional distress among people. This call... more The media coverage on the COVID-19 pandemic has caused emotional distress among people. This calls for a close scrutiny of health-related information on COVID-19 disseminated via news headlines. It is essential to determine which context-risk, prevention, or treatment-needs to be emphasised in covering news related to a pandemic and whether such reporting leads to public health scare or health consciousness. This paper discusses a study which investigated this issue by adopting Linguistic Agency Assignment as the framework in analysing COVID-19 related news headlines of a Malaysian mainstream news outlet, The Star Online. Extended Parallel Process Model (EPPM) was used to examine whether the writings induced fear or created awareness among the public. Findings of the thematic and textual analysis of a corpus of news headlines revealed that the Malaysian mainstream newspaper often disseminated prevention-themed messages related to COVID-19, used more human agency language, and induced fear in the audience, while at the same time, delivered a high level of COVID-19 awareness to readers.
The growing popularity of halal products around the world has opened up the market segment with a... more The growing popularity of halal products around the world has opened up the market segment with an abundance of potential. On Malaysia's road to being a global halal hub by 2020, the mechanics of marketing halal food has been identified as one of the significant contributing factors. Hence, this paper will highlight the linguistic elements utilized in the promotional discourse of halal food that is found in local and international product print advertisements. This corpus-based analysis research looks into the textual and visual content of the advertisements as part of the promotional language. The research presents an analysis of one hundred printed promotional materials of halal food which were collected from several halal food events and exhibitions in the Klang Valley. The finding calls to attention of the important elements that are found in the promotional language strategies employed by marketers of halal food in both local and international brands. By marketing 'halal' and its concepts such as 'healthy', 'safe' and 'clean' as the main idea, this will cater for the Muslim consumers' needs in observing halalan toyyiban' (halal and good) in their life and would undoubtedly benefit other consumers as well. This shows the significance of applying suitable linguistic elements to deliver the halal message whilst achieving specific marketing goals, and for Malaysia to ultimately lead the global halal food industry.
This monograph is a Final Report of the project C-RIG18-005-0005 entitled CONSTRUCTION OF MORAL V... more This monograph is a Final Report of the project C-RIG18-005-0005 entitled CONSTRUCTION OF MORAL VALUES EDUCATION COURSE MODULE FOR PRE-SERVICE TEACHERS. This collaborative research between IIUM, Istanbul Foundation for Science and Culture from Turkey, Pereyaslav Pedagogical State University from Ukraine, and Shura Trust from the UK, aimed to search for ways to bring a soul to modern education by the construction of course module embedded with moral values and holistic approach for pre-service teachers
Halal industry is dominating the global scene with endless potential and this has driven Malaysia... more Halal industry is dominating the global scene with endless potential and this has driven Malaysia even more to be the world’s best halal hub. There are many studies done on consumers purchasing behaviour in relation to halal awareness, however little attention is given to the medium of discourse bridging the consumers and the halal food industry, hence this is a gap which this study aims to fill. This research studies two hundred promotional materials of local and international halal food products, which were collected from three halal food exhibitions and events held in the Klang Valley in 2019. In order to extract the keywords and lexical terms used in describing halal food products, the promotional materials were manually transcribed and run via AntConc, a corpus analysis software. Key findings such as word concordance and frequency of the word ‘halal’ and related lexical terms found in the dataset has showed a pattern which resonates with Mohamed Yunos (2014) where the study suggested that halal awareness may be propagated to the mass via advertisements, for example the word ‘halal’ in both local and international promotional materials is found to mostly collocate with words that showcased the brands’ credentials such as ‘halal-certified’ and ‘certification of halal’. This data also had given some insight on the marketing strategy employed by both local and international brands in promoting their halal food products, which could in turn be useful in improving the promotional language of halal food to create a better halal awareness and marketing approach that could benefit both consumers and halal industry player
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