Humanities and Social Sciences

The Indian Retail Market is witnessing a revolution. The growth of internet has enabled the new retail format of the virtual retailer to emerge and forced the existing retailers to consider e-tailing model of retailing as well. A large number of consumers frequently use the Internet for shopping purposes but its' not clear what drives them to shop online. This study captures the important factors affecting the success and effectiveness of e-tailing sites to propose a unifying framework that could eventually guide research in this area and prove beneficial for e-tailers and e-marketers as well.

Purpose: This study examines information processing during consumer decision making on online platforms as influenced by gender differences and psychological tendencies. Further exploration is ‘how much information is too much information; leading to infobesity.’ Methodology: The methodology to address the objective included the questionnaires for assessment of psychological tendencies and naturalistic experiments to measure decision making in online conditions. An online marketplace prototype was created for mobile purchase, named ‘mobile bazaar,’ and another for hotel booking, named ‘backpackers.’ The prototype was designed in such a way that the manipulation of information presented to the participant is possible. Participants were recruited with purposive and snowball sampling method depending upon their willingness and familiarity with online market platforms. Final data were collected from Three hundred sixty-eight participants during the period of October 2017- March 2018. Th...

According to the report of the Internet and Mobile Association of India (IAMAI) and GSM Association (GSMA), in India, there is a huge gender gap in mobile ownership. The report says (GSM Association) Forty two percent of women in India are aware of the Internet and can use mobile phone; yet women hold 28 percent less likeliness than men to own a mobile phone. Researchers relate this gap in ownership to the differences in socioeconomic condition and educational background however it could possibly be due to other psychological factors also. Considering this bigger picture in mind, the study was planned to explore 'the gender difference in information processing for online mobile purchase decision'. The study was conducted on 300 participants (Female, N = 160, Mean age = 24.07; Male, N = 140, Mean age = 25.81) and data was collected during October 2017-March 2018. The data was collected with the help of questionnaires to measure the psychological tendencies and the online shopping experiment to measure the information processing in online mobile purchase decision making. The results clearly shows that males prefer more information before they make a decision and focus on increasing the control and reducing the uncertainty. On the other hand, females prefer the medium amount of information for decision making, and until they have a high need for order and are impulsive, they may prefer to postpone or cancel their decision making altogether.

The COVID-19 Pandemic, SARS-COV-2 virus-form transformations, and ensuing psychosocial stress stemming from environmental change and isolation, has led to the conjecture that there would be a surge in psychosis cases. Intuitively, patients with Serious Mental Illness (SMI), like Schizophrenia Spectrum Disorder and Major Depression, would be particularly susceptible. Existing literature illustrates psychological distress as a primary effect of the Pandemic - on people with/without SMI. We initiated a rapid review to determine the impact of the SARS-COV-2 virus - in symptomatic and asymptomatic cases - on people with/without psychosis. We envisioned that this would provide insights on effective clinical-intervention methods for psychotic-patients, during and after the Pandemic. Our review draws from papers, published in 2020, that considered participants - with/without psychiatric illness and exposure to SARS-COV-2 infection. The Salutogenesis Model was used to comprehend observations...

COVID-19 has recently caused an unprecedented change in the entire world. This paper aims to assess the impact of COVID-19 on the employees of the IT (Information Technology) sector and its related services by employing qualitative analysis. These people have been affected emotionally, psychologically, and socially due to the drastic changes caused by the pandemic in their professional and personal worlds. The proposed qualitative analysis has been carried out by conducting personal interviews of fifteen people with in-depth probing questions to understand the mechanism of psychological dynamics, which has ultimately changed their lifestyles and personality. The analysis aims to study and understand the impact of the pandemic on the organizational and management structure of the IT sector and the work-life-balance and the social dynamics of the employees. I have carried out the detection of behavioral patterns in COVID-19 times with respect to impact on personal lives, social lives,...

The Information Technology sector has become the backbone of the Indian economy, especially with the rise in digitalization, privatization, and globalization. Due to factors like rapid changes in technology, increase in competition, increase in population, job requirements, et cetera, the IT sector has become extremely volatile and complex, which leads to stress and frustration in employees. Issues like stress, instigate the development of physical and mental health problems including dementia. Early detection of these symptoms can help in controlling the situation by inducing major lifestyle changes and counselling. The focus in this research is on Dementia which is a progressive condition that can eventually impair a person’s ability to work. The aim is to analyse the onset of Dementia in employees of the IT sector, in its earliest stages using the Dementia Screening questionnaire. We have examined a few of the factors affecting it like the number of employees in the organization,...

The world has grown up to a significant changes with the emergence and  development of social networking sites and India is no less active on these sites. Thus, my objective here is to study the impact of usage of social networking sites on Indian Youth. Identifying and assessing issues regarding youth social networking usage and the resultant impact on their social interactions and social behavior on the whole.

As we look upon various issues there has been significant interest and concern about the risks of online social networking because of access to personal information and the anonymity that the system allows. A number of public cases of bullying and identity theft have put this issue in the public arena.

The rise of mobile phones helped change this, connecting people in a new way, but then social networks sprang up but like  any other change this has its own pros and cons.

And the whole idea of friendship changed once more and forever which may be fruitful to some but wrecking to others. It’s entirely possible to have hundreds of friends on Face book and followers on Twitter. They may not be friends you know on a personal level and spend time with in the real world on a weekly basis. But they’re friends nevertheless.

In the new growing balance relationship between India and Korea, the issue of cultural and historical connections of past would be brought back to strengthen the faith and understanding of each other as India  and South Korea have both become key players in the global economy and contemporary international politics. Though it is difficult to determine the extent of impact of cultural and historical factors on the relationship of these two countries, but there is no denial of the fact that they would elevate the growing relationship between the two countries and make it more stable and strong.

In the context of India and South Korea, how media and society actively playing crucial role in the representation of women's ideal body image. Current beauty trends are strikingly resembled with westernized ideal body image. Media and society are promoting change in body in to ideal type through different measures like skin lightening products and cosmetic surgeries as native appearance of Indian and Korean women in to Western ideal image is unattainable through natural means. Extreme modified images (Photoshop images) can be easily observable in Indian and Korean magazines as well as advertisements which causing severe body image dissatisfaction among women as a result eating disorder, Negative moods and low self-esteem etc are easily observable. Being a patriarchal society, emphasis are more given to achieve ideal body image to achieve success in professional as well as personal life. Objectification and Beautification has taken front seat and essence of inner of beauty left behind in this era of media and its huge influence on views of society.

It's been a debatable question that language followed by thought and culture or the other way around. Famously quoted in celluloid, " Once you involve with new language you start dreaming in it " , surely this shows extreme view but fact is that our thought and culture get influenced by language we use to communicate with each other. We can desist that speakers of different languages therefore have cognition differently because of language clout.

The purpose of the study is to determine how family and marriage has effect on happiness among students of Indian Institute of Technology, Jodhpur. It is important to know the roles and extent of involvement of these social institutions in the life of students.

Research on broad occupational categories opted by gender has supported the enhancement in well-being to some extent, but it is unclear if benefits of involvement of occupation categories among gender present across all segments of the society. Research was designed to examine whether the occupation through gendered lens has relation and difference with hedonic and eudaimonic well-being. This study included 92 individuals of IIT Jodhpur, Karwar campus. Hedonic and eudaimonic well-being was measured in six dimensions (autonomy, environmental mastery, personal growth, positive relations with others, purpose in life, and self-acceptance); positive and negative affect were also measured.