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Send an instant lost animal "Amber" alert notification to local animal shelters, rescue groups, veterinarians, and local search party members in your area!

Trusted by 1,000,000+ Pet Owners since 2009!

Welcome to SmartTag

Join the SmartTag family! Register your pet’s microchip — we accept all brands.

Universal microchip registry

We’re here 24/7 to help bring them home

Register any brand of microchip with SmartTag. If your pet goes missing, you get real people, real support, and powerful recovery tools to help bring them home.

24/7 live recovery support

Real people are here around the clock. Report your pet missing and our team helps with the recovery process until they’re safely home.

Lost pet alerts

Amber-style notifications go out to shelters, vets, and searchers in your area instantly upon reporting your pet lost.

24/7 Live Vet Care

Chat or video with a licensed veterinary professional — no appointment, no waiting room. Included with Platinum Protection for up to 6 pets.

Recovery tools in your account

Lost pet posters, Petco Love Lost facial recognition, QR tag scan alerts, free profile updates, calendar care alerts, and more — ready the moment you need them.

Supported third-party microchips include HomeAgain®, AVID™, AKC CAR/EID™, 24PetWatch™, PetLink, Datamars™, Banfield®, Found Animals, and many more.

Register your pet’s microchip — from $8.95/year

Engraved & ready to wear

ID tags that work with your microchip — or instead of one

Pair a tag with a Protection Plan and the SmartTag ID# works like a microchip without the implant. Already registered with SmartTag? Order a replacement and your pet’s details will be pre-filled when you configure the tag.

ID Tag Display

With Protection Plan

The tag lists our website, phone number, and a unique SmartTag ID# — not your personal info. That ID# is registered with us, so it works like a microchip without implantation. Your pet also gets an online SmartTag profile you can update anytime. If they’re found, the finder calls SmartTag, and our team helps bring them home.

Standard Tags

You choose what goes on the tag — name, phone, address, and more. Finders reach you directly. Ideal if you already have a Protection Plan, or simply prefer your own details on the collar.

QR code ID tags

When someone finds your pet, you know first

SmartTag QR tags link finders straight to your pet’s online profile — while you get an instant alert with the finder’s location.

SmartTag QR code ID tags A finder scanning the QR code on a dog’s SmartTag ID tag Phone showing the pet profile that opens after a QR tag scan, with a prompt to share location

01

A tag they can scan

The QR code is engraved on the tag. Anyone with a phone can scan it — no app to download.

02

The finder reaches you

The scan opens your pet’s profile right and gives the finder access to your contact information.

03

You get the location

SmartTag alerts you with where the tag was scanned. The finder can also share their phone number.

SmartTag and Rainwalk Pet Insurance

Peace of mind for the pets you love

Pet insurance you can trust

SmartTag partners with Rainwalk for accident and illness coverage with no waiting period — including hassle-free reimbursements within days, the freedom to choose any vet, and $100 a year toward routine vaccinations. Get 10% off through SmartTag. Get a quote in minutes.

Get free quote

Testimonials

Reuniting lost pets with their owners since 2009

Real stories from families who got the call — and got their pets home.

Katie O

Rocco escaped our backyard and we immediately started looking for him, then we received a call not even 10 minutes into searching that he was at a local vet and had been scanned with his SmartTag. He was found by a Good Samaritan who brought him to the local vet. We are so thankful for how quick and efficient it was for him getting back home to us. We can’t recommend SmartTag enough; it saved us a bunch of time and stress when our Rocco escaped!

Katie O Illinois
Amy H

SmartTag alerted all the local shelters and clinics in our area after our cat went missing. Sharon called us after he was picked up and scanned with all the necessary information for us to get him home safely! Without SmartTag we would not have our beloved pet home where he belongs. Thank you so much SmartTag!

Amy H Duluth, MN
Carol

Losing Ziggy even for 4 hours was the most horrible experience!  The SmartTag 24-hour support I received was INCREDIBLE. So easy and they were so understanding and supportive. I can't say enough. It was like being talked off a ledge because I was blaming myself, he found way to sneak out but he is home safe and grounded until he turns 18, ha ha, thank you SmartTag!

Carol Hoosick Falls, NY
Tonya F

Cleo ran off while being walked, escaped from her leash!  The SmartTag was great because it showed up when she was taken to animal control and scanned and I got called right away.  I’m so happy she was reunited with us, so quickly, especially with her being a husky and the weather being so hot.  She is inside, home, safe and cool where she belongs.  Thank you so much!!  

Tonya F Franklin, Tennessee
Jeanne  C

My dog Molly and I were in a golf cart driving around when a loud noise scared her. She took off and unfortunately escaped under a gate that I was not able to open. I drove around looking for her for 30-40 minutes when I received a call from SmartTag that she was found, a good Samaritan picked her up in the opposite direction I was looking for her. I feel without a microchip I may not have ever found her. Thank you, SmartTag!

Jeanne C South Carolina

Read more testimonials

Microchip lookup

AAHA Microchip Registry Search

Enter a 9, 10, or 15-digit microchip number in AAHA’s free national lookup to see which pet recovery database it’s registered with.

Open AAHA lookup tool

Opens the American Animal Hospital Association site in a new tab.