Proposal Salad Buah
Diunggah oleh
revanita 268cProposal Salad Buah
Diunggah oleh
revanita 268cCommon questions
Didukung oleh AIOperational challenges include maintaining consistent produce quality and managing perishability . Other issues involve efficient supply chain management and staff training without requiring specialist skills . Solutions proposed encompass establishing robust supply relationships, investing in cold storage, applying meticulous handling procedures to ensure freshness, and employing simple, replicable processes that ensure quality and hygiene while facilitating staff scalability as the business grows .
The business plan aims for scalability by starting with a home-based model to minimize initial costs and risks, with the long-term goal of establishing multiple outlets in strategically significant locales . Expansion efforts include enhancing brand presence through improved online connectivity and direct consumer engagement, leveraging mobile sales platforms to tap into wider markets. Strategic innovation in the product offering and adapting to consumer feedback are also slated to support progressive growth .
Product innovation is central to the fruit salad business's strategy, aiming for novelty in taste and presentation to enhance consumer satisfaction and retention . This is implemented by allowing consumers to select fruits of their choice and offering variations in fruit combinations and dressing options, marked by a proprietary mayonnaise blend . By continuously experimenting with different fruit pairings and dressing flavors, the business aspires to remain competitive and appealing .
The proposed fruit salad business differentiates itself from existing competitors through the quality assurance of its products, namely that they are free from preservatives, and its ability to cater to all societal segments . Furthermore, the business emphasizes innovation in taste, with a unique mayonnaise recipe, and strictly maintains hygiene in its offerings . These factors aim to create a niche in quality and taste, even against competitors who might offer lower prices .
The business expects a gross profit of Rp. 181,000 from each sales event, based on a per-unit selling price of Rp. 20,000 and a total variable cost of Rp. 299,000 for 24 cups . The anticipated profitability stems from selling all 48 cups at Rp. 20,000 each, with sales operations primarily on weekends . Such projections suggest sustainable returns provided demand and operational efficiency are maintained.
The SWOT analysis identifies strengths such as targeting a broad audience and offering a hygienic, multi-fruit product . Strengths increase market appeal and consumer trust. Weaknesses include the product's perishability and recipe replication risks, which can lessen competitive edge . Opportunities arise from health trends, particularly in areas like campuses and offices advocating healthy eating . However, threats like price competition prompt the need for continuous innovation and hygiene emphasis, fostering a resilient brand image .
The business plan employs personal selling and online media as primary marketing strategies. Personal selling involves word-of-mouth promotion initially, which seamlessly evolves into broader coverage . Online marketing, leveraging platforms like Facebook and Twitter, extends the business's reach beyond immediate local interactions . These strategies are expected to build a robust customer base by reaching diverse demographics and emphasizing product quality and novelty.
Key risks include the perishable nature of ingredients and possible quality issues, which could lead to degraded product standards and diminished consumer interest . To mitigate these, strategic sourcing from reliable suppliers, investing in cold storage solutions, and maintaining consistent quality checks are essential. Furthermore, diversifying suppliers and innovating with preservatives-free packaging techniques could mitigate risks and ensure longer product shelf life.
Location and demographics heavily influence the fruit salad business plan by targeting areas with limited healthy snack options, such as campuses and office locales . This positioning is strategic because it taps into a demographic attentive to health and convenience, particularly students and professionals mindful of dietary habits. Furthermore, the plan considers easy access to fruit suppliers and minimal local competition, vital for maintaining a fresh, appealing product lineup and establishing market presence .
The vision to make "SALAD BUAH" a well-known brand with varied flavors aligns with strategic objectives of maintaining high-quality standards and innovating consumer experiences across different outlets . The mission to prioritize customer satisfaction and expand through innovative product offerings directly translates into performance metrics and operational actions such as rigorous quality checks, continuous product development, and strategic market positioning, ensuring alignment between corporate identity and tangible business outcomes .
