{"id":142,"date":"2025-09-26T03:23:49","date_gmt":"2025-09-26T03:23:49","guid":{"rendered":"http:\/\/icodesign.com\/insights"},"modified":"2025-09-26T03:23:49","modified_gmt":"2025-09-26T03:23:49","slug":"insights","status":"publish","type":"page","link":"https:\/\/icodesign.com\/insights","title":{"rendered":"Insights"},"content":{"rendered":"<h1 class=\"mt-24 font-serif text-center text-27 leading-111 mb-7 md:text-45 md:leading-131 lg:text-55 lg:mt-32 lg:leading-124 xl:text-75 xl:leading-118 2xl:text-96 2xl:leading-114 lg:mb-15 2xl:mb-16\">\n    Insights<br \/>\n  <\/h1>\n<div class=\"mx-auto max-w-insight\">\n<div class=\"w-full is-container\">\n<div class=\"px-5 sr-slide is-element\">\n<div class=\"flex items-stretch justify-between w-full py-6 border-t border-white group lg:py-8\">\n<div class=\"max-w-xl  flex-shrink flex flex-col justify-between\">\n<h2 class=\"mb-6 text-20 leading-125 font-serif pr-6 md:text-35 md:leading-131 lg:text-55 lg:leading-120 lg:pr-12 lg:mb-16\">\n          <a href=\"https:\/\/icodesign.com\/insights\/how-brands-destroy-words\" class=\"transition group-hover:opacity-50\"><br \/>\n            How brands destroy words<br \/>\n          <\/a><br \/>\n        <\/h2>\n<p>                          <span class=\"font-sans leading-none uppercase transition text-14 tracking-loose group-hover:opacity-50 lg:text-20\"><br \/>\n            Brand<br \/>\n          <\/span>\n              <\/div>\n<p>                                                                            <a href=\"https:\/\/icodesign.com\/insights\/how-brands-destroy-words\" class=\"flex-shrink-0 hidden transition group-hover:opacity-50 sm:block w-thumb md:w-64 lg:w-thumbLg\"><\/p>\n<figure class=\"bg-white aspect-w-3 aspect-h-2 lg:aspect-w-4 lg:aspect-h-3\">\n<\/figure>\n<p>            <\/a>\n                            <\/div>\n<\/p><\/div>\n<div class=\"px-5 sr-slide is-element\">\n<div class=\"flex items-stretch justify-between w-full py-6 border-t border-white group lg:py-8\">\n<div class=\"max-w-xl  flex-shrink flex flex-col justify-between\">\n<h2 class=\"mb-6 text-20 leading-125 font-serif pr-6 md:text-35 md:leading-131 lg:pr-0\">\n          <a href=\"https:\/\/icodesign.com\/insights\/reclaiming-the-meaning-of-chocolate\" class=\"transition group-hover:opacity-50\"><br \/>\n            Reclaiming the meaning of chocolate<br \/>\n          <\/a><br \/>\n        <\/h2>\n<p>                          <span class=\"font-sans leading-none uppercase transition text-14 tracking-loose group-hover:opacity-50 lg:text-20\"><br \/>\n            Brand<br \/>\n          <\/span>\n              <\/div>\n<p>                                                                            <a href=\"https:\/\/icodesign.com\/insights\/reclaiming-the-meaning-of-chocolate\" class=\"flex-shrink-0 hidden transition group-hover:opacity-50 sm:block w-thumb md:w-64 lg:w-80\"><\/p>\n<figure class=\"bg-white aspect-w-3 aspect-h-2\">\n<\/figure>\n<p>            <\/a>\n                            <\/div>\n<\/p><\/div>\n<div class=\"px-5 sr-slide is-element\">\n<div class=\"flex items-stretch justify-between w-full py-6 border-t border-white group lg:py-8\">\n<div class=\"max-w-xl  flex-shrink flex flex-col justify-between\">\n<h2 class=\"mb-6 text-20 leading-125 font-serif pr-6 md:text-35 md:leading-131 lg:pr-0\">\n          <a href=\"https:\/\/icodesign.com\/insights\/from-a-niche-fragrance-brand-to-a-modern-american-perfumery\" class=\"transition group-hover:opacity-50\"><br \/>\n            From a niche fragrance brand to a Modern American Perfumery<br \/>\n          <\/a><br \/>\n        <\/h2>\n<p>                          <span class=\"font-sans leading-none uppercase transition text-14 tracking-loose group-hover:opacity-50 lg:text-20\"><br \/>\n            Brand<br \/>\n          <\/span>\n              <\/div>\n<p>                                                                            <a href=\"https:\/\/icodesign.com\/insights\/from-a-niche-fragrance-brand-to-a-modern-american-perfumery\" class=\"flex-shrink-0 hidden transition group-hover:opacity-50 sm:block w-thumb md:w-64 lg:w-80\"><\/p>\n<figure class=\"bg-white aspect-w-3 aspect-h-2\">\n<\/figure>\n<p>            <\/a>\n                            <\/div>\n<\/p><\/div>\n<div class=\"px-5 sr-slide is-element\">\n<div class=\"flex items-stretch justify-between w-full py-6 border-t border-white group lg:py-8\">\n<div class=\"max-w-xl  flex-shrink flex flex-col justify-between\">\n<h2 class=\"mb-6 text-20 leading-125 font-serif pr-6 md:text-35 md:leading-131 lg:pr-0\">\n          <a href=\"https:\/\/icodesign.com\/insights\/how-can-a-brand-put-scent-in-to-words\" class=\"transition group-hover:opacity-50\"><br \/>\n            How fragrance brands put scent into words<br \/>\n          <\/a><br \/>\n        <\/h2>\n<p>                          <span class=\"font-sans leading-none uppercase transition text-14 tracking-loose group-hover:opacity-50 lg:text-20\"><br \/>\n            Trends<br \/>\n          <\/span>\n              <\/div>\n<p>                                                                            <a href=\"https:\/\/icodesign.com\/insights\/how-can-a-brand-put-scent-in-to-words\" class=\"flex-shrink-0 hidden transition group-hover:opacity-50 sm:block w-thumb md:w-64 lg:w-80\"><\/p>\n<figure class=\"bg-white aspect-w-3 aspect-h-2\">\n<\/figure>\n<p>            <\/a>\n                            <\/div>\n<\/p><\/div>\n<div class=\"px-5 sr-slide is-element\">\n<div class=\"flex items-stretch justify-between w-full py-6 border-t border-white group lg:py-8\">\n<div class=\"max-w-xl  flex-shrink flex flex-col justify-between\">\n<h2 class=\"mb-6 text-20 leading-125 font-serif pr-6 md:text-35 md:leading-131 lg:pr-0\">\n          <a href=\"https:\/\/icodesign.com\/insights\/rebranding-bugs\" class=\"transition group-hover:opacity-50\"><br \/>\n            Rebranding bugs<br \/>\n          <\/a><br \/>\n        <\/h2>\n<p>                          <span class=\"font-sans leading-none uppercase transition text-14 tracking-loose group-hover:opacity-50 lg:text-20\"><br \/>\n            Trends<br \/>\n          <\/span>\n              <\/div>\n<p>                                                                            <a href=\"https:\/\/icodesign.com\/insights\/rebranding-bugs\" class=\"flex-shrink-0 hidden transition group-hover:opacity-50 sm:block w-thumb md:w-64 lg:w-80\"><\/p>\n<figure class=\"bg-white aspect-w-3 aspect-h-2\">\n                                    <img class=\"lazy w-full object-cover\" width=\"337\" height=\"226\" alt=\"Rebranding bugs\" data-src=\"https:\/\/icodesign.com\/files\/assets\/images\/_337x226_crop_center-center_none\/grub-club_thoughtpeice_small@3x.png\"  data-sizes=\"(min-width: 1024px) 337w, (min-width: 768px) 256w, 114w\"><br \/>\n                <\/figure>\n<p>            <\/a>\n                            <\/div>\n<\/p><\/div>\n<div class=\"px-5 sr-slide is-element -mb-px\">\n<div class=\"flex items-stretch justify-between w-full py-6 border-t border-white group lg:py-8\">\n<div class=\"max-w-xl  flex-shrink flex flex-col justify-between\">\n<h2 class=\"mb-6 text-20 leading-125 font-serif pr-6 md:text-35 md:leading-131 lg:pr-0\">\n          <a href=\"https:\/\/icodesign.com\/insights\/icos-christmas-survival-guide\" class=\"transition group-hover:opacity-50\"><br \/>\n            ico&#8217;s christmas survival guide<br \/>\n          <\/a><br \/>\n        <\/h2>\n<\/p><\/div>\n<p>                                                                            <a href=\"https:\/\/icodesign.com\/insights\/icos-christmas-survival-guide\" class=\"flex-shrink-0 hidden transition group-hover:opacity-50 sm:block w-thumb md:w-64 lg:w-80\"><\/p>\n<figure class=\"bg-white aspect-w-3 aspect-h-2\">\n<\/figure>\n<p>            <\/a>\n                            <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>    <span class=\"block mx-5 border-b border-white\">&nbsp;<\/span>\n  <\/div>\n<div class=\"flex items-center justify-center mt-12 sr-slide\">\n        <a href=\"https:\/\/icodesign.com\/insights\/page\/2\" class=\"pagination__next -mr-px hidden uppercase border-white border px-4 pt-2.5 pb-2 leading-none mb-3 transition hover:bg-white hover:text-black lg:px-5\">Next Page<\/a><br \/>\n        <button class=\"view-more-button uppercase border-white border px-4 pt-2.5 pb-2 leading-none mb-3 transition hover:bg-white hover:text-black lg:px-5\">Load more<\/button>\n      <\/div>\n","protected":false,"raw":""},"excerpt":{"rendered":"<p>Insights How brands destroy words Brand Reclaiming the meaning [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template_3.php","meta":{"footnotes":""},"class_list":["post-142","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ico Design - Ico Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icodesign.com\/insights\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ico Design - Ico Design\" \/>\n<meta property=\"og:description\" content=\"Insights How brands destroy words Brand Reclaiming the meaning [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/icodesign.com\/insights\" \/>\n<meta property=\"og:site_name\" content=\"Home - Ico Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ico Design - Ico Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/icodesign.com\/insights","og_type":"article","og_title":"Ico Design - Ico Design","og_description":"Insights How brands destroy words Brand Reclaiming the meaning [&hellip;]","og_url":"https:\/\/icodesign.com\/insights","og_site_name":"Home - Ico Design","twitter_card":"summary_large_image"},"_links":{"self":[{"href":"https:\/\/icodesign.com\/wp-json\/wp\/v2\/pages\/142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icodesign.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/icodesign.com\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/icodesign.com\/wp-json\/wp\/v2\/comments?post=142"}],"version-history":[{"count":0,"href":"https:\/\/icodesign.com\/wp-json\/wp\/v2\/pages\/142\/revisions"}],"wp:attachment":[{"href":"https:\/\/icodesign.com\/wp-json\/wp\/v2\/media?parent=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}