Strategies for Business Excellence in Global Era, University School of Management, Kurukshetra University, Kurukshetra, National conference proceedings, 2015
In the current economic scenario, organisations are hard pressed for higher productivity and need... more In the current economic scenario, organisations are hard pressed for higher productivity and need employees with improved work-life balance as an employee with better work-life balance will contribute more meaningfully towards the organizational growth and success (Naithani and Jha, 2010). For the present study descriptive method is used. The sample was drawn from male and female customer associates working in retail stores of Chandigarh city, and their ages were in the range of 25-35. The sample of 50, i.e. 25 male and 25 female was drawn using purposive sampling procedure. For the present investigation the data has been collected in two ways i.e. primary data and secondary data. Work life balance scale is used in the present study, developed by Fisher (2001). Work life balance is a seven point scale, ranging from 1-7, containing 15 items, designed to assess three dimensions of work life balance, namely, work interference with personal life (WIPL-7 items), personal life interference with work (PLIW-4 items), and work/personal life enhancement (WPLE-4 items). It has been observed that females feel highly work interference with their personal life and personal life interference with work as compared to male's customer associates. It has also been revealed that females feel low work/personal life enhancement as compared to males. Significant difference has been found between males and females customer associates towards their work life balance.
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