ICC Market Insights offers custom market research services designed for the construction industry. From building product manufacturers, trade associations, government agencies, nonprofits & NGOs, our clients trust us to provide insights that go beyond the obvious.
Our services can help you:
Our team of market research experts bring decades of experience across the built environment, setting ICC Market Insights apart as a trusted market research provider with deep understanding of building materials, product specification and design, installation and field practices, building performance, and supply chain and distribution dynamics, and an unmatched network of stakeholders who drive decisions.
The result? Actionable market intelligence that helps you drive more confident, strategic decisions.
Contact us to see how we can help you meet your business goals.
ICC Market Insights serves clients globally across construction industries.
Clients
Industries
Markets
ICC Market Insights specializes in reaching key construction industry stakeholders, ensuring quality results informed by real-world decision makers and their perceptions, experiences, preferences, and needs. Our research participants include:
Supported by the International Code Council’s Family of Solutions, ICC Market Insights delivers independent, high‑quality research designed to help you reduce risk, find opportunities, and move forward with confidence.
Join the ICC Market Insights Research Panel and help shape the future of the building and construction industry!
ICC Market Insights offers market research and intelligence services to benefit the building and construction industry.
The ICC Market Insights Research Panel consists of building and construction professionals whose expertise helps our research team better understand the emerging needs, challenges, and opportunities across the built environment.
To join, please click the link below to answer a brief survey about your professional experience.
1. What is market research?
Market research is the collection and analysis of data to understand market conditions, customer needs, behaviors, perceptions, and trends. It helps organizations reduce uncertainty, evaluate opportunities, and make informed strategic decisions related to product development, positioning, pricing, and go-to-market strategies.
2. Who uses ICC Market Insights services?
We serve a wide range of organizations across the construction and built environment industries. Clients include building product manufacturers, contractors and developers, design and engineering firms, government agencies, nonprofits and NGOs, utilities, retailers, and trade and professional associations.
3. What market research services does ICC Market Insights provide?
We provide a wide variety of market research services customized for your objectives and budget. Our primary research offerings include both qualitative and quantitative research. Qualitative approaches, such as focus groups and in-depth interviews, provide the opportunity to explore topics in depth with small groups of stakeholders, while quantitative research, such as surveys, validates information with a significant number of respondents.
4. Are ICC Market Insights projects customized or off-the-shelf?
Each project is customized according to your objectives, budget, and schedule. We take this approach to ensure you receive results that go beyond the obvious, providing you with actionable insights that help you achieve market success.
5. How is ICC Market Insights different from other market research providers?
ICC Market Insights is a global market research provider that specializes in fully customized solutions for the building and construction industry. With decades of experience in the built environment, our team knows the market dynamics, processes, and stakeholders relevant to your business. As part of the International Code Council’s Family of Solutions, we provide our clients with unmatched expertise, backed by our commitment to advancing the construction industry.
6. Why is it important to use an independent and unbiased market research provider?
Independent and unbiased market research helps ensure that findings are objective and credible. By working with a third‑party provider, you gain confidence that insights reflect real‑world market dynamics and stakeholder perspectives.
7. Can ICC Market Insights work with proprietary or confidential data?
Yes. We routinely work with and collect proprietary and confidential information as part of our engagements. Research findings and client data are stored securely, with restricted access. Participant input is only reported in a manner that prevents identification of individual participants or their companies, and participant information is never shared with third parties.
