Websites and Workflow Automation for Small Businesses

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You don't need a big agency. You need a clear plan.

We work with small businesses, early-stage founders, and solo operators who are:

Operating on an outdated or DIY website
Starting from no website and need a credible first launch
Unsure which tools deserve investment
Trying to avoid expensive, low-leverage rebuilds

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Serious digital infrastructure, without enterprise overhead.

Herb Software is a senior two-person studio. We design and build fast websites, visibility systems, and workflow automation that make your business easier to trust, easier to find, and easier to run.

Build the systems that turn traffic into revenue

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Website Strategy & Development

High-performance websites with clear messaging, strong structure, and a foundation that scales as your business grows.

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Business & Workflow Automation

Lead forms, booking, notifications, and AI helpers that plug into your tools and cut manual follow-up.

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Search & Visibility Infrastructure

Technical SEO, content structure, and on-page foundations that improve discoverability in search and AI results.

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Strategy & Advisory

Senior guidance on priorities, scope, and architecture so you can invest in the right next move.

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Your digital stack should reduce work, not create more of it.

If your site, tools, or hosting feel improvised, we can map a phased plan that reduces friction, clarifies lead flow, and protects revenue.

Schedule a Strategy Call

From idea to launch in five clear steps

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Discovery

We uncover your goals, constraints, and opportunities.

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Strategy

We define scope, priorities, and the right technical approach.

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Build

We implement the systems that create immediate operational value.

Launch

We deploy cleanly with performance, accessibility, and reliability checks.

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Support

We iterate in phases as your team and operations evolve.

Work Directly With Senior Builders

We design and maintain websites and workflow systems that support how your business actually operates. You work directly with the people doing the work, get clear recommendations, and move in phases that fit your priorities and budget.