Papers by Marwa Abdel Azim
Textual Turnings: An International Peer-Reviewed Journal in English Studies, 2019
This paper explores the various strategies of sexism employed by Sherry Argov, the author of the ... more This paper explores the various strategies of sexism employed by Sherry Argov, the author of the best-selling narrative "Why men love bitches?": From Doormat to Dream girl-A Woman's Guide to Holding Her Own in a Relationship, that was sold and published across the globe in more than thirty languages. The book schools women on ways to succeed in their relationship with men. It appears to empower women to be in control of their lives. The writer employs the term "Bitch" throughout the whole book as an ideal positive symbol of strength that all females should strive to be like. The study aims to analyze the language used to address, describe and guide women. It hypothesizes that women are devalued and negatively represented. The language used is not as it seems to be to authorize women but rather to degrade and humiliate them. It investigates the semantic, lexical and rhetorical strategies that are utilized in the narrative to underpin the hidden ideology. For the data analysis, the paper follows an eclectic approach that applies the theories of Mills' model of sexism (2008), Feminist Critical discourse analysis developed by Lazar (2005) and the connotations of words and presupposition as introduced by Yule (1996). The study reveals some conclusions that validate the hypotheses. It shows that writers can intentionally choose words of their choice that carry covert meanings to impact readers' perception. Women should pay more attention to word choices rather than simply accepting what is written as it is.
Management research and practice, 2018
Transportation capacity shortage at seaports is one of the most significant key problems that dec... more Transportation capacity shortage at seaports is one of the most significant key problems that decision makers face in today’s maritime ports, which may cause supply chain management (SCM) failure. Applying business process reengineering (BPR) to get the best allocation of capacity resources may help in solving this problem. This paper aims to optimize a solution to the transport capacity shortage problem of a seaport by using a Solver technique, taking into consideration the capacity allocation of the exports and imports at the port. The proposed technique is applied to data from a real case study of Egypt’s Alexandria port, in which the overall supply chain management performance is measured by considering the suitability of BPR. The computational results show the effectiveness of the proposed technique for finding one of the best scenarios for the capacity allocation of the exports and imports, especially two types of goods which have allocation priority: dry bulk goods (imports) ...
Past studies conducted research about Mobile Viral Marketing focusing on the usefulness of Mobile... more Past studies conducted research about Mobile Viral Marketing focusing on the usefulness of Mobile Viral Marketing from the marketers’ perspective and little information exists regarding the motivations, attitudes, and behaviors of consumers engaged in the new phenomena of Mobile Viral Marketing, especially in the context of developing counties such as Egypt. In the era of globalization and in the light of the on-going technological revolution, this knowledge is valuable and should be unveiled to provide a guiding light for marketers and companies on how to properly formulate a successful mobile viral marketing campaign that will reach target segment. The focus of this study is to utilize Ajzen’s theory of planned behavior to study university students’ actual mobile viral marketing behavior. To apply the theory of planned behavior, questionnaires were manually passed out to 404 Egyptian private university students to examine young Egyptian consumer’s actual mobile viral marketing for...
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Papers by Marwa Abdel Azim