De-ID Technology

Advanced privacy technology transforms sensitive health data into secure, compliant datasets — preserving analytical value while eliminating identifiable risk.

Protect Patient Privacy While Retaining More Data

As healthcare data expands rapidly across claims, clinical, hospital, and research sources, privacy concerns continue to rise. At the same time, healthcare leaders recognize the immense value of patient-level data in driving smarter decisions and better outcomes. MSA bridges this gap by delivering a standardized, enterprise-wide de-identification methodology that protects privacy without compromising data integrity. Our HIPAA-compliant, patented de-identification technology replaces PHI with encrypted, irreversible tokens, enabling secure data sharing across organizations and collaborative networks. This best-practice approach produces high-quality, de-identified datasets that support advanced patient-level analytics and longitudinal data alignment across multiple sources.

  • Standardized de-identification across all data sources
  • HIPAA-compliant, patented tokenization technology
  • Enables secure patient-level and longitudinal analytics
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Simple
Safe
Cost-Effective
State-of-the-Art

The MSA DE-ID Engine can be configured to:

  • Work with any data layout and almost any file type
  • Handle any set of client-defined de-identification rules
  • Create one or more patient tokens comprised of patient identifiers consistently available in the raw PHI data sets

Advanced Patient Tokenization

The MSA DE-ID Engine leverages personally identifiable information to generate a unique, encrypted token for each patient, enabling secure data linkage without exposing sensitive details. Built with advanced, privacy-first features, it ensures accurate patient matching, cross-source alignment, and HIPAA-compliant data sharing across systems and networks.

01
Stronger Data Security
Protect sensitive healthcare data using multi-layered encryption, HIPAA-compliant processes, and HITRUST-certified environments.
02
More Accurate Patient Matching
Industry-leading tokenization and matching capabilities create reliable longitudinal patient views without exposing PHI.
03
Actionable Analytics
Clean, standardized, and validated data supports advanced modeling, reporting, and confident decision-making.
04
Regulatory and Commercial Confidence
De-identified high-quality data supports regulatory submissions, research, and commercialization with reduced risk.
05
Token Quality
Token byte maps measure the quality of the token data
06
Multi-Layered Encryption
Multi-layered encryption designed to prevent data dictionary and other security attacks

Data You Can Use.
Privacy You Can Trust.

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THE INS AND OUTS OF THE DE-ID PROCESS

Delimited or Fixed-Length Flat Files, With or Without Segments

Input Data Field
Removed
Encrypted or Obfuscated
Passed Through
PHI Data: First Name
✓
PHI Data: Last Name
✓
PHI Data: Date of Birth
✓
Ancillary: Patient Gender
✓
Ancillary: Patient Zip (Postal Code)
✓
Ancillary: RX Number
✓
Ancillary: Date of Service
✓
Ancillary: Time Stamp
✓
PHI Data: First Name
Removed✓
Encrypted/Obfuscated
Passed Through
PHI Data: Last Name
Removed✓
Encrypted/Obfuscated
Passed Through
PHI Data: Date of Birth
Removed✓
Encrypted/Obfuscated
Passed Through
Ancillary: Patient Gender
Removed
Encrypted/Obfuscated
Passed Through✓
Ancillary: Patient Zip (Postal Code)
Removed
Encrypted/Obfuscated
Passed Through✓
Ancillary: RX Number
Removed
Encrypted/Obfuscated✓
Passed Through
Ancillary: Date of Service
Removed
Encrypted/Obfuscated✓
Passed Through
Ancillary: Time Stamp
Removed✓
Encrypted/Obfuscated
Passed Through