AI Dynamic Pricing

Price decisions,
built on data.

HayanMind develops Monetai, an AI price optimization solution specialized in time-sensitive inventory. It uses demand, sales and inventory data to guide price decisions. Our research and operating experience also support pricing projects across apps and digital services.

Demand changes. Inventory changes. Price decisions need to account for both. We connect pricing research to business operations.

Dynamic pricing guide

AI dynamic pricing, from inventory to digital services

HayanMind is an AI dynamic pricing company. Our product Monetai specializes in time-sensitive inventory, while our pricing research and app experience support projects across digital services.

Time-sensitive inventory

Monetai specializes in AI price optimization for time-sensitive inventory. Each project starts with a review of data and integration needs.

Apps & digital services

Experience in app monetization, purchase behavior and price sensitivity remains part of our technology. We assess how these models fit each digital service's data and pricing goals.

Shared pricing research

Demand forecasting, price elasticity and willingness-to-pay research inform our models. Prices are selected within agreed operating rules, and observed results inform subsequent decisions.

What is dynamic pricing?
Dynamic pricing adjusts prices as demand, available inventory, timing and market conditions change. Prices may move up or down within the business's operating rules.
What is Monetai?
Monetai is HayanMind's AI price optimization solution specialized in time-sensitive inventory. It connects to existing booking and inventory systems, calculates prices within agreed policies, and learns from sales results.
Can the technology support apps and digital services?
App and digital-service projects remain part of our scope. We build on experience in purchase behavior and price sensitivity, with data requirements and integration defined for each project.
Do existing systems need to be replaced?
Monetai connects to the backend of existing booking, inventory and sales systems. The integration method is agreed after reviewing the customer's data and system environment.
Who sets the pricing rules?
The customer and HayanMind agree on minimum and maximum prices, margin thresholds, change frequency and approval rules before deployment. The engine operates within those limits.
How is the impact evaluated?
We agree on business metrics before deployment and compare results with the existing pricing policy. Evaluation can include revenue, margin, booking or conversion rates, and inventory sell-through. Results depend on the data and operating conditions.
Read the dynamic pricing guide
Method

How we price

01

Demand & price response

We analyze demand, booking or purchase behavior, available inventory and seasonality to understand how customers respond to prices.

02

Pricing policies

We define business goals, permitted price ranges, margin thresholds and approval rules with each customer before prices go live.

03

Dynamic pricing engine

Our learning engine draws on joint research with KAIST to select price candidates within operating rules and use sales results to inform the next decision.

04

Data & experience

Experience across apps and enterprise projects informs our pricing work. App Pricing Lab contributes app-market observations, while models and data sources are chosen for each use case.

Cases

Selected engagements

Enterprise · 2026.05

Major domestic mobility company

Dynamic pricing across the service

Redesigned the pricing structure with an AI dynamic pricing model, factoring in demand patterns and seasonality.

Public company · 2026.05

KOSDAQ-listed company

Rebuilt price architecture

Re-derived price points using willingness-to-pay prediction and elasticity modeling.

App pricing experience

Mobile app projects

Purchase behavior & offers

Previous app projects used purchase prediction and personalized promotions. This experience continues to inform our work in digital-service pricing.

We evaluate pricing changes against each project's agreed business metrics and operating conditions.

*Selected current and past engagements. Client details remain confidential.

How we work

From data to pricing operations

01

Diagnose

We review your pricing structure, available data and decision process to agree on the scope and metrics to evaluate.

02

Design & connect

We develop suitable demand and price-response models, agree on operating rules, and plan integration with your existing systems.

03

Operate & evaluate

We introduce the engine within the agreed scope, monitor its results against the existing policy, and use the evidence to refine pricing decisions.

Product & experience

Monetai

Monetai is our pricing operations product. App Pricing Lab and RedKiwi contribute market observations and experience running digital services.

App Pricing Lab

Pricing Data

App Pricing Lab tracks in-app prices, rankings and price changes on the App Store and Google Play. These observations support our research in app and digital-service pricing.

Learn More →

RedKiwi

Origin

The English-learning app we operate. RedKiwi is where we encountered monetization challenges firsthand and developed pricing AI to address them.

Experience operating our own digital service

Learn More →
Team

A team built on research

HayanMind started in a KAIST graduate research lab in 2017 and went on to focus on pricing research. Today we work with KAIST and Korea University's DAIS Lab to turn academic models into production pricing systems.

Founded 2017 · KAIST research lab KAIST · Korea University research
Research

Built with the labs

KAIST

AI pricing and optimization

We study reinforcement learning for pricing within agreed operating rules. Our joint work on how models adapt from offline data to online settings was accepted at an ICML 2026 workshop.

AI pricing engine coverage
ICML 2026 workshop coverage
Korea University

Behavioral prediction AI

Together with DAIS Lab, we develop models that predict user behavior and willingness-to-pay from in-service signals.

Chungnam National University

Collaborative AI R&D

A record of industry-academic research through the Ministry of SMEs and Startups' Collabo R&D program.

Google

Google AI Academy

Selected for Google's Asia-Pacific AI startup program.

Partners & programs

History

Selected for Deep Tech TIPS for AI dynamic pricing technology
Launched Monetai for Enterprise
Launched Monetai for Mobile Apps
2024.10Selected for Google's AI Academy program
2024.08Selected for the POST TIPS program
2024.03Won Bronze in the 4th K-Camp of Korea Securities Depository
2024.03Signed service supply contract with LINE NEXT
2023.12Received commendation from the Mayor of Daejeon (fostering exports)
2023.05Selected for the Ministry of SMEs and Startups Collabo R&D project (joint research with Chungnam National University)
2022.11Signed service supply contract with SK Telecom
2022.05Selected for the 4th Google Play Changgu (TOP 10)
2021.12Received commendation from the Mayor of Daejeon (promoting content industry)
2021.11Secured investment from A Ventures and others
2021.07Selected for the 6th IBK Changgong
2021.05Selected for the Ministry of SMEs and Startups TIPS R&D project
2020.12Secured investment from JB Ventures and others
2019.05Secured investment from Mega Investment and Yoonmin Creative Investment Foundation
2018.12Received commendation from the Mayor of Daejeon (creating local jobs)
2018.07Secured investment from Spring Camp and others
2018.06Selected for the Ministry of SMEs and Startups Industry-University-Research Cooperation Technology Development Project (joint research with KAIST)
2018.06Launched YouTube-based English listening app 'RedKiwi'
2017.12Launched English shadowing app 'Mimiking'
2017.06Established corporation
2017.06Won Excellence Award at the KAIST E*5 Student Startup Competition

Press

Explore each publication in our Translated / Original viewer, with English summaries and links to the full coverage.

Contact

HayanMind Inc. 주식회사 하얀마인드

[email protected]

Seoul Office

1208, 12F, BLOCK77, 17, Seocho-daero 77-gil, Seocho-gu, Seoul, South Korea [06614]

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Daejeon Office

15 Gyeryong-ro 105 beon-gil, Yuseong District, Daejeon [34187]

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