Overview
Half Eaten Donut (HED), a specialized digital marketing agency in the event space, partnered with a recent event to promote exhibitor stands and gather leads from potential exhibitors. This case study explores the comprehensive digital marketing strategy, execution for this exhibitor campaign focusing on the ExProm (exhibitor promotion) campaigns
Objectives
- Awareness: Inform potential exhibitors about the event.
- Lead Generation: Collect high-quality leads from interested exhibitors.
- Engagement: Engage with potential exhibitors through targeted marketing strategies.
Strategy
HED deployed a multi-channel digital marketing strategy focusing on ExProm campaigns to maximize reach and lead generation.
Key Activities:
- ExProm Campaigns: Targeted advertising campaigns to promote exhibitor stands.
- Lead Analysis: Comprehensive analysis of the tracked leads and their conversion into stand sales.
- Cost Efficiency: Ensured efficient use of the total ad spend to maximize the return on investment.
Results
ExProm Campaign Performance:
- Impressions: 5M+
- Reach: 187K+
- Clicks: 17K+
- ROAS: 1745.49 %