Who we are
We love data
and believe in using data to drive a successful campaign
We understand
that different contexts affect messaging and that what worked last year may not work this year
So you can
show the right message, at the right time and maximise ROI
2 + Years
2 + Clients
2 + Events
Our Mission
Discover your audience
Optimise campaigns using data
Nurture them through to conversion
Urgency to drive the action
Tracking and data so that we know exactly what’s working
2 + Years
2 + Clients
2 + Events
Our Mission
Discover your audience
Optimise campaigns using data
Nurture them through to conversion
Urgency messaging to drive the action
Tracking and data so that we know exactly what’s working
So far, we’ve worked on
400+ successful campaigns
So far, we’ve worked on
400+ successful campaigns
National 4x4 Outdoors Show
Tokyo Gendai
AusFitness Expo
APPEX
Award Winning
Best Digital Marketing - Silver
Best Team Supplier Award Winner
Laura Blagys
Marketing Manager, Play World Australia
“We were recommended Half Eaten Donut from a colleague and we’re glad we invested with them for our launch event. From strategy planning to weekly WIPs and daily emails from me, there was never a task too small for the team at HED and no question too unimportant to answer. They’re great to work with and an incredibly agile team.”’
Emma Battaglene
Marketing Manager, Art Central Hong Kong
“We worked with Half Eaten Donut for Art Central Hong Kong and we are super thrilled with the result. The team from Half Eaten Donut were responsive and available throughout the duration of the campaign. They fully understand the intense nature of the event space and offered advice and solutions to help us deliver an outstanding result. Thanks!”
David Weisz
Director. Reservoir Partners.
"We were super impressed with the results the Half Eaten Donut team were able to generate during our campaign! They were easy to deal with, knowledgeable, quick to respond and most importantly nimble in their ability to optimise the program and take advantage of real-time opportunities. Would highly recommend working with them across any of your digital projects. They smashed the targets and we are excited to work with them on our future projects!"
Kelly Paljusic
Marketing Manager, The Baby & Toddler Show
“I couldn’t be more impressed with Half Eaten Donut. The strategy they put together for our show allowed for quick, targeted wins as well as long term goals and the results they achieved in one campaign far exceeded our expectations. They allowed us to expand our digital reach and campaign activity and introduced us to new marketing channels that will be important components for future show campaigns”.
Electra Foley
Marketing Manager, Sydney Contemporary / Carriageworks.
"“It was great working with Half Eaten Donut on Sydney Contemporary. They were proactive and responsive and know the event space extremely well. They were available for any last minute requests at any time before, during and after the event. The results from the digital campaign were also extremely good and we exceeded our ticket target. Overall Sydney Contemporary was a very successful event and we couldn't of achieved the results we did without the team from Half Eaten Donut!"
Marketing Director SXSW
“We selected Half Eaten Donut as our digital media buying partner based on strong recommendations from event industry clients who work with similar audiences. Their proven ability to reach diverse demographics with tailored messaging makes them the ideal partner to drive consideration and conversion for SXSW Sydney through strategic digital campaigns.”
Sam Saunders
Marketing Manager at Museum of Contemporary Art
“The Museum of Contemporary Art Australia and Half Eaten Donut have worked together year-round for several years, including six major international campaigns. We value their deep understanding of the arts, ticketed events, and digital marketing. The team are always able to work through complex projects with flexibility and strategic thinking to deliver the best results for the Museum.”
Claire Johnson
Frequently Asked Questions
Half Eaten Donut specialise in digital marketing in the event space. We focus on delivering exceptional return on ad spend (ROAS) following a specific system and methodology we have developed from running the digital marketing for over 400 events.
Specifically we run Facebook, Instagram, Search, Display, Performance Max, LinkedIn, TikTok and retargeting campaigns and handle all the analytics and post show reporting.
We love events.
We utilise a combination of targeted advertising, in depth data analysis and reseach to attract your ideal audience. Our team creates tailored marketing campaigns across various platforms such as Facebook, Instagram, TikTok, Google Ads, and LinkedIn, ensuring your event reaches the right people at the right time.
Half Eaten Donut specialsies in a wide range of events, including conferences, trade shows, corporate events, festivals, and product launches. Our experience in the event marketing space allows us to understand the unique challenges and opportunities associated with each event type, ensuring a customised approach to meet your specific needs.
We use a variety of metrics to measure the success of our event marketing campaigns, including attendance numbers, engagement rates, social media reach, lead generation, and return on investment (ROI). Our comprehensive analytics and post-event reporting provide detailed insights, helping you understand the impact of our efforts and plan for future events.
Getting started is easy! Simply hit the ‘book a meet’ button and fill out the inquiry form with details about your event and marketing needs. Our team will get in touch with you to discuss your goals and how we can help you achieve them. Alternatively, email us at [email protected] to schedule a consultation.
Yes absolutely, we have seen incredible results generating leads for your sales team to fill your event floor and stands!
