Every nearshore engagement begins with the same optimism: the contract is signed, the team is onboarded, the Slack channels are created. Then comes the waiting. How long until the new engineers actually contribute?

In December 2025, Microsoft announced its largest investment in Denmark: a multi-billion USD datacenter region in West Denmark, adding to its existing Denmark East region launching in early 2026. The announcement followed a pattern: Apple, Meta, Google, and Digital Realty have all expanded their Danish footprints. Copenhagen now ranks as the third largest AI ecosystem in the EU.

According to Eurostat's 2024 data on ICT specialists in employment, Estonia leads the European Union with 27.6% women in ICT roles. Romania follows at 27.3%, Bulgaria at 27.0%, and Latvia at 27%. The EU average sits at 19.5%. Denmark, despite its progressive reputation, comes in at 22.6%.

Across the Danish startup ecosystem, a pattern is emerging: founders who cycle through Eastern European nearshore options before landing on Bulgaria, and founders who start there and never leave. The question is why.

A Danish CTO once joked that managing a remote team is like marriage: the honeymoon ends, and then you need systems. He wasn't wrong. The initial excitement of hiring brilliant engineers at a fraction of Copenhagen salaries fades quickly when PRs languish, standups turn into status theatre, and "async" becomes code for "ignored."

In December 2025, Aalborg-based Robotto received news that would have seemed improbable five years earlier. The company-which started as a 2018 bachelor thesis project on wildfire detection drones-had been selected for NATO's DIANA accelerator program. One of 150 companies chosen from 3,680 applications across 24 NATO member countries.

Danish biotech and AI-for-energy rounds signal where hiring demand is heading

Europe’s tech talent gap remains a key constraint in 2026, with Danish companies struggling to hire ICT specialists. Learn how nearshore capacity portfolios reduce hiring risk and improve delivery.

Did you know that a single vacant role can slow down your entire project? Read our article on H512.com to learn how time to hire is actually the hidden metric that can derail your product roadmap. Don’t let unexpected delays leave you behind. In the article, we reveal how to measure and manage hiring latency.

What is the cost difference between Denmark and Bulgaria, and how can it accelerate your business? Don’t miss the opportunity to learn how to invest in quality - not just cut costs. Discover how you can leverage the cost gap to boost your team’s efficiency.

Danish tech companies do many things exceptionally well. They build products that work beautifully, teams that operate with trust, and organizations that take governance seriously. But there is one challenge even the most capable founders can’t design their way out of: the shrinking availability of engineers.

For most founders, the conversation around diversity starts the same way: late, usually under pressure, and rarely because it was part of the original plan. It tends to surface after a resignation, a stalled team, or a moment when delivery slows down for reasons that don’t show up in Jira.

The AI buzz in Bulgaria is getting bigger and bigger...

How did London and Sofia become hubs for the work of European technology studio Skillwork?

Despite inflation, squeezed corporate budgets and geopolitical crises, the IT labour market in Bulgaria has remained relatively stable.

We've rounded up Europe's biggest tech events for the first six months of 2025 in one place.

Falcon 9 launched into orbit a new achievement for our country - the first fully Bulgarian artificial satellite with scientific purpose and functions.

Can you imagine being in a management position in 10 years? Have you wondered if you are straying from the long-term goal?

In 2024, Bulgaria moved up one position in the StartUp Blink report on the state of startup ecosystems around the world.

Bulgarian Dimitar Milanov and Cuban Orlando Jose Martinez talk about the expats' journey.