How we did it
Perk+ turned the daily grind of workplace admin into a bold piece of street theatre with a playful out-of-home installation in London. A special-build billboard burst to life as a waterfall of giant receipts spilled out of the frame — a perfectly chaotic tribute to the madness of managing team expenses.
Front and centre was the painfully relatable line: “A coffee receipt from Q4? Sure, I know exactly where I put that.”
By blowing up everyday paperwork into an unmissable visual gag, the activation stopped busy commuters in their tracks. It’s a sharp reminder that when OOH leans into humour and a bit of exaggeration, even the dullest business headaches can become memorable, scroll-stopping moments in the real world.
