Google My Business

Treat reviews like a public service channel. Generate your short review link and place it on receipts, emails, and a checkout QR code. Ask right after a successful visit or job completion, never offer incentives, and make leaving feedback effortless. Reply to every review within 24 hours: thank five-star fans, invite four-star reviewers back with a specific next step, and move tense issues for one- to three-star feedback into private support after acknowledging the problem. Keep responses human and specific, avoid keyword stuffing, and report anything that breaks policy (irrelevant, offensive, or conflicts of interest). Track recurring themes—pricing, wait time, quality—and feed those insights into training and operations.

Measure what matters and iterate monthly. In Performance, review searches, where views occurred (Search vs. Maps), top queries, calls, direction requests, website taps, messages, and bookings. If discovery queries don’t match your offerings, refine categories and the “From the business” section. Add UTM parameters to every link so Analytics can attribute conversions. Run a maintenance checklist: confirm hours (and special hours), refresh three new photos, publish one Update and one Offer, answer Q&A, and test message and call flows. For multiple locations, use location groups, role-based access (Owner, Manager), and bulk spreadsheets to keep data in sync. Fix duplicates, mark moves or closures correctly to retain history, and keep your name, address, and phone consistent across the web. Export performance data monthly to track progress and prove local impact.