This study sought to empirically identify and rank the important factors considered by southeast ... more This study sought to empirically identify and rank the important factors considered by southeast male and female bank customers in bank selection in Nigeria. A sample size of 368 bank customers was drawn from Enugu and Onitsha, major commercial cities in southeast Nigeria. Major findings of this study are the six principal factors: a feeling of security, speedy and efficient service, financial benefit, convenient location, availability of ATM, marketing promotion and people influence. Statistical differences between the two genders were found for four factors. This study recommends that banks operating in the southeast should treat male and female genders as distinct market segments when crafting marketing strategies aimed at attracting them and emphasis should be on those factors that the potential bank customer considers most important. This study concludes that time is ripe for banks in southeast Nigeria to start treating male and female genders as distinct market segments.
This paper develops a conceptual framework for investigating the adoption patterns, inhibitors, a... more This paper develops a conceptual framework for investigating the adoption patterns, inhibitors, and facilitators ( PIF ) of sustainable consumption in sub-Sahara African ( SSA ) settings. Literature evidence shows paucity of empirical studies on sustainable consumption from SSA , which partly explains lack of suitable conceptual framework to guide research in this area. Also, the existing frameworks, which were developed outside SSA may not be suitable for constructing sustainable consumption behavior in SSA because of its peculiarities. The key signifi cance of this article is the potential of providing future researchers in this area with a framework to guide and manage their studies. As a conceptual article, insight was drawn from a plethora of scholarly articles in the domain of sustainable consumption and related areas. The framework is built on four key constructs—adoption patterns, inhibitors, facilitators ( PIF ), and intention. As a guide for studies from the SSA , the arti...
Abstract
Purpose – The purpose of this paper is to identify and ranks factors that influence
bank... more Abstract Purpose – The purpose of this paper is to identify and ranks factors that influence bank selection by undergrads in South East Nigeria. Design/methodology/approach – Totally, 300 undergrads were sampled from two universities. Five-point Likert-type question containing 49 bank selection items was designed to collect primary data. Cronbach’s a was used to test the reliability of the instrument while factor analysis with principal component extraction was used to identify the underlying factors. Findings – Six principal factors were identified and ranked in order of importance. These factors are: bank’s financial stability, available and functional ATMs, professional bank staff, family and friends influence, proximity of bank branch to university campus, and internal and external aesthetics of bank. Practical implications – This study provides insight on the factors that influence the selection of a bank in the emerging and growing undergrads segment of bank market in Nigeria, which has obvious management and theory implications. Originality/value – Reports bank selection criteria from apparently underresearched and under-reported undergrad segment in a typical sub-Saharan African context. Keywords- Consumer behaviour, Bank selection, Nigeria, Bank marketing Paper type- Research paper Full text can be downloaded from: http://www.emeraldinsight.com/doi/abs/10.1108/AJEMS-08-2011-0054
The motivation of this study is the observed increase of
motorcycle spares parts private labels (... more The motivation of this study is the observed increase of motorcycle spares parts private labels (PLs) in the southeast Nigeria, therefore warranting empirical probing to identify success factors and major challenges to motorcycle spare parts PL in Nigeria. The study is guided by three objectives and three hypotheses formulated to address the objective. Four point likert scale questionnaire was designed and primary data were drawn from 23 PL managers or owners at Nnewi, Southeast Nigeria. Principal component analysis and tstatistics were adopted for data reduction and for hypothesis testing respectively. The major finding of this study is that to gain control is the major reason for development of private label; self-gratification is the key success factor of PLs; and piracy or absences of regulation is the main challenge of PLs survival. Accordingly, this led to the conceptualization of the Private Label Survival Triangle. Key recommendation is the urgent need for government to regulate the motorcycle spare parts PL sector. Key words: Private labels (PLs), Principal component analysis, Motorcycle spares parts
This paper identifies key determinants of bank loyalty among student customers of banks in Nigeri... more This paper identifies key determinants of bank loyalty among student customers of banks in Nigeria. Data were collected from a sample of 423 student bank customers from 4 tertiary institutions in southeast Nigeria. Factor analysis was used to reduce 39 variables on student customer loyalty into 12 underlying factors explaining loyalty behaviour among student bank customers, which are collectively labeled 12-Point Student Customers Bank Loyalty Index Model. We recommend that banks located around University campuses should employ the model as an invaluable strategic tool for marketing strategy design, student customers’ bank loyalty assessment, and competitors’ customer loyalty analysis.
This paper sought to explore the nature of the various measures used for profiling the environmen... more This paper sought to explore the nature of the various measures used for profiling the environmental sustainability conscious (ESC)consumer segment; and to posit a measure that will be most appropriate for profiling this segment. Design/methodology/approach: Using the 5S model for assessing market segmentation approaches, the study critiqued the common measures, which are singly adopted for profiling the ESC segment. Findings: Contradictory views exist among scholars as to which approach is best for profiling the ESC consumer; the results on the common correlates used by scholars under each approach are also contradictory. Few consistent results exist for each correlate under each approach. Accordingly, to mitigate this shortcoming, this paper posits the S-P-P Model, which is an integrated for profiling the ESC consumer segment. Research limitations/implication: This review is not exhaustive in that it did not review methodological issues that underpin profiling approaches. Originality/value: The S-P-P model, which this paper posits, offers a comprehensive and robust approach for an individual intending to profile the ESC segment. Keywords: S-P-P model, Environmental Sustainability-Conscious (ESC) consumer, profiling approaches/measures
This study sought to empirically identify and rank the important factors considered by southeast ... more This study sought to empirically identify and rank the important factors considered by southeast male and female bank customers in bank selection in Nigeria. A sample size of 368 bank customers was drawn from Enugu and Onitsha, major commercial cities in southeast Nigeria. Major findings of this study are the six principal factors: a feeling of security, speedy and efficient service, financial benefit, convenient location, availability of ATM, marketing promotion and people influence. Statistical differences between the two genders were found for four factors. This study recommends that banks operating in the southeast should treat male and female genders as distinct market segments when crafting marketing strategies aimed at attracting them and emphasis should be on those factors that the potential bank customer considers most important. This study concludes that time is ripe for banks in southeast Nigeria to start treating male and female genders as distinct market segments.
This study sought to empirically identify and rank the important factors considered by southeast ... more This study sought to empirically identify and rank the important factors considered by southeast male and female bank customers in bank selection in Nigeria. A sample size of 368 bank customers was drawn from Enugu and Onitsha, major commercial cities in southeast Nigeria. Major findings of this study are the six principal factors: a feeling of security, speedy and efficient service, financial benefit, convenient location, availability of ATM, marketing promotion and people influence. Statistical differences between the two genders were found for four factors. This study recommends that banks operating in the southeast should treat male and female genders as distinct market segments when crafting marketing strategies aimed at attracting them and emphasis should be on those factors that the potential bank customer considers most important. This study concludes that time is ripe for banks in southeast Nigeria to start treating male and female genders as distinct market segments.
This paper develops a conceptual framework for investigating the adoption patterns, inhibitors, a... more This paper develops a conceptual framework for investigating the adoption patterns, inhibitors, and facilitators ( PIF ) of sustainable consumption in sub-Sahara African ( SSA ) settings. Literature evidence shows paucity of empirical studies on sustainable consumption from SSA , which partly explains lack of suitable conceptual framework to guide research in this area. Also, the existing frameworks, which were developed outside SSA may not be suitable for constructing sustainable consumption behavior in SSA because of its peculiarities. The key signifi cance of this article is the potential of providing future researchers in this area with a framework to guide and manage their studies. As a conceptual article, insight was drawn from a plethora of scholarly articles in the domain of sustainable consumption and related areas. The framework is built on four key constructs—adoption patterns, inhibitors, facilitators ( PIF ), and intention. As a guide for studies from the SSA , the arti...
Abstract
Purpose – The purpose of this paper is to identify and ranks factors that influence
bank... more Abstract Purpose – The purpose of this paper is to identify and ranks factors that influence bank selection by undergrads in South East Nigeria. Design/methodology/approach – Totally, 300 undergrads were sampled from two universities. Five-point Likert-type question containing 49 bank selection items was designed to collect primary data. Cronbach’s a was used to test the reliability of the instrument while factor analysis with principal component extraction was used to identify the underlying factors. Findings – Six principal factors were identified and ranked in order of importance. These factors are: bank’s financial stability, available and functional ATMs, professional bank staff, family and friends influence, proximity of bank branch to university campus, and internal and external aesthetics of bank. Practical implications – This study provides insight on the factors that influence the selection of a bank in the emerging and growing undergrads segment of bank market in Nigeria, which has obvious management and theory implications. Originality/value – Reports bank selection criteria from apparently underresearched and under-reported undergrad segment in a typical sub-Saharan African context. Keywords- Consumer behaviour, Bank selection, Nigeria, Bank marketing Paper type- Research paper Full text can be downloaded from: http://www.emeraldinsight.com/doi/abs/10.1108/AJEMS-08-2011-0054
The motivation of this study is the observed increase of
motorcycle spares parts private labels (... more The motivation of this study is the observed increase of motorcycle spares parts private labels (PLs) in the southeast Nigeria, therefore warranting empirical probing to identify success factors and major challenges to motorcycle spare parts PL in Nigeria. The study is guided by three objectives and three hypotheses formulated to address the objective. Four point likert scale questionnaire was designed and primary data were drawn from 23 PL managers or owners at Nnewi, Southeast Nigeria. Principal component analysis and tstatistics were adopted for data reduction and for hypothesis testing respectively. The major finding of this study is that to gain control is the major reason for development of private label; self-gratification is the key success factor of PLs; and piracy or absences of regulation is the main challenge of PLs survival. Accordingly, this led to the conceptualization of the Private Label Survival Triangle. Key recommendation is the urgent need for government to regulate the motorcycle spare parts PL sector. Key words: Private labels (PLs), Principal component analysis, Motorcycle spares parts
This paper identifies key determinants of bank loyalty among student customers of banks in Nigeri... more This paper identifies key determinants of bank loyalty among student customers of banks in Nigeria. Data were collected from a sample of 423 student bank customers from 4 tertiary institutions in southeast Nigeria. Factor analysis was used to reduce 39 variables on student customer loyalty into 12 underlying factors explaining loyalty behaviour among student bank customers, which are collectively labeled 12-Point Student Customers Bank Loyalty Index Model. We recommend that banks located around University campuses should employ the model as an invaluable strategic tool for marketing strategy design, student customers’ bank loyalty assessment, and competitors’ customer loyalty analysis.
This paper sought to explore the nature of the various measures used for profiling the environmen... more This paper sought to explore the nature of the various measures used for profiling the environmental sustainability conscious (ESC)consumer segment; and to posit a measure that will be most appropriate for profiling this segment. Design/methodology/approach: Using the 5S model for assessing market segmentation approaches, the study critiqued the common measures, which are singly adopted for profiling the ESC segment. Findings: Contradictory views exist among scholars as to which approach is best for profiling the ESC consumer; the results on the common correlates used by scholars under each approach are also contradictory. Few consistent results exist for each correlate under each approach. Accordingly, to mitigate this shortcoming, this paper posits the S-P-P Model, which is an integrated for profiling the ESC consumer segment. Research limitations/implication: This review is not exhaustive in that it did not review methodological issues that underpin profiling approaches. Originality/value: The S-P-P model, which this paper posits, offers a comprehensive and robust approach for an individual intending to profile the ESC segment. Keywords: S-P-P model, Environmental Sustainability-Conscious (ESC) consumer, profiling approaches/measures
This study sought to empirically identify and rank the important factors considered by southeast ... more This study sought to empirically identify and rank the important factors considered by southeast male and female bank customers in bank selection in Nigeria. A sample size of 368 bank customers was drawn from Enugu and Onitsha, major commercial cities in southeast Nigeria. Major findings of this study are the six principal factors: a feeling of security, speedy and efficient service, financial benefit, convenient location, availability of ATM, marketing promotion and people influence. Statistical differences between the two genders were found for four factors. This study recommends that banks operating in the southeast should treat male and female genders as distinct market segments when crafting marketing strategies aimed at attracting them and emphasis should be on those factors that the potential bank customer considers most important. This study concludes that time is ripe for banks in southeast Nigeria to start treating male and female genders as distinct market segments.
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Papers by Steve Ukenna
Purpose – The purpose of this paper is to identify and ranks factors that influence
bank selection by undergrads in South East Nigeria.
Design/methodology/approach – Totally, 300 undergrads were sampled from two
universities. Five-point Likert-type question containing 49 bank selection items
was designed to collect primary data. Cronbach’s a was used to test the reliability
of the instrument while factor analysis with principal component extraction was
used to identify the underlying factors.
Findings – Six principal factors were identified and ranked in order of importance.
These factors are: bank’s financial stability, available and functional ATMs,
professional bank staff, family and friends influence, proximity of bank branch to
university campus, and internal and external aesthetics of bank.
Practical implications – This study provides insight on the factors that influence
the selection of a bank in the emerging and growing undergrads segment of bank
market in Nigeria, which has obvious management and theory implications.
Originality/value – Reports bank selection criteria from apparently underresearched
and under-reported undergrad segment in a typical sub-Saharan African
context.
Keywords- Consumer behaviour, Bank selection, Nigeria, Bank marketing
Paper type- Research paper
Full text can be downloaded from:
http://www.emeraldinsight.com/doi/abs/10.1108/AJEMS-08-2011-0054
motorcycle spares parts private labels (PLs) in the
southeast Nigeria, therefore warranting empirical
probing to identify success factors and major challenges to
motorcycle spare parts PL in Nigeria. The study is guided by
three objectives and three hypotheses formulated to address the
objective. Four point likert scale questionnaire was designed and
primary data were drawn from 23 PL managers or owners at
Nnewi, Southeast Nigeria. Principal component analysis and tstatistics
were adopted for data reduction and for hypothesis
testing respectively. The major finding of this study is that to
gain control is the major reason for development of private label;
self-gratification is the key success factor of PLs; and piracy or
absences of regulation is the main challenge of PLs survival.
Accordingly, this led to the conceptualization of the Private
Label Survival Triangle. Key recommendation is the urgent need
for government to regulate the motorcycle spare parts PL sector.
Key words: Private labels (PLs), Principal component analysis,
Motorcycle spares parts
collected from a sample of 423 student bank customers from 4 tertiary institutions in southeast Nigeria. Factor
analysis was used to reduce 39 variables on student customer loyalty into 12 underlying factors explaining loyalty
behaviour among student bank customers, which are collectively labeled 12-Point Student Customers Bank
Loyalty Index Model. We recommend that banks located around University campuses should employ the model as
an invaluable strategic tool for marketing strategy design, student customers’ bank loyalty assessment, and
competitors’ customer loyalty analysis.
Design/methodology/approach: Using the 5S model for assessing market segmentation approaches, the study critiqued the common measures, which are singly adopted for profiling the ESC segment.
Findings: Contradictory views exist among scholars as to which approach is best for profiling the ESC
consumer; the results on the common correlates used by scholars under each approach are also contradictory.
Few consistent results exist for each correlate under each approach. Accordingly, to mitigate this shortcoming,
this paper posits the S-P-P Model, which is an integrated for profiling the ESC consumer segment.
Research limitations/implication: This review is not exhaustive in that it did not review methodological issues
that underpin profiling approaches.
Originality/value: The S-P-P model, which this paper posits, offers a comprehensive and robust approach for an
individual intending to profile the ESC segment.
Keywords: S-P-P model, Environmental Sustainability-Conscious (ESC) consumer, profiling
approaches/measures
Purpose – The purpose of this paper is to identify and ranks factors that influence
bank selection by undergrads in South East Nigeria.
Design/methodology/approach – Totally, 300 undergrads were sampled from two
universities. Five-point Likert-type question containing 49 bank selection items
was designed to collect primary data. Cronbach’s a was used to test the reliability
of the instrument while factor analysis with principal component extraction was
used to identify the underlying factors.
Findings – Six principal factors were identified and ranked in order of importance.
These factors are: bank’s financial stability, available and functional ATMs,
professional bank staff, family and friends influence, proximity of bank branch to
university campus, and internal and external aesthetics of bank.
Practical implications – This study provides insight on the factors that influence
the selection of a bank in the emerging and growing undergrads segment of bank
market in Nigeria, which has obvious management and theory implications.
Originality/value – Reports bank selection criteria from apparently underresearched
and under-reported undergrad segment in a typical sub-Saharan African
context.
Keywords- Consumer behaviour, Bank selection, Nigeria, Bank marketing
Paper type- Research paper
Full text can be downloaded from:
http://www.emeraldinsight.com/doi/abs/10.1108/AJEMS-08-2011-0054
motorcycle spares parts private labels (PLs) in the
southeast Nigeria, therefore warranting empirical
probing to identify success factors and major challenges to
motorcycle spare parts PL in Nigeria. The study is guided by
three objectives and three hypotheses formulated to address the
objective. Four point likert scale questionnaire was designed and
primary data were drawn from 23 PL managers or owners at
Nnewi, Southeast Nigeria. Principal component analysis and tstatistics
were adopted for data reduction and for hypothesis
testing respectively. The major finding of this study is that to
gain control is the major reason for development of private label;
self-gratification is the key success factor of PLs; and piracy or
absences of regulation is the main challenge of PLs survival.
Accordingly, this led to the conceptualization of the Private
Label Survival Triangle. Key recommendation is the urgent need
for government to regulate the motorcycle spare parts PL sector.
Key words: Private labels (PLs), Principal component analysis,
Motorcycle spares parts
collected from a sample of 423 student bank customers from 4 tertiary institutions in southeast Nigeria. Factor
analysis was used to reduce 39 variables on student customer loyalty into 12 underlying factors explaining loyalty
behaviour among student bank customers, which are collectively labeled 12-Point Student Customers Bank
Loyalty Index Model. We recommend that banks located around University campuses should employ the model as
an invaluable strategic tool for marketing strategy design, student customers’ bank loyalty assessment, and
competitors’ customer loyalty analysis.
Design/methodology/approach: Using the 5S model for assessing market segmentation approaches, the study critiqued the common measures, which are singly adopted for profiling the ESC segment.
Findings: Contradictory views exist among scholars as to which approach is best for profiling the ESC
consumer; the results on the common correlates used by scholars under each approach are also contradictory.
Few consistent results exist for each correlate under each approach. Accordingly, to mitigate this shortcoming,
this paper posits the S-P-P Model, which is an integrated for profiling the ESC consumer segment.
Research limitations/implication: This review is not exhaustive in that it did not review methodological issues
that underpin profiling approaches.
Originality/value: The S-P-P model, which this paper posits, offers a comprehensive and robust approach for an
individual intending to profile the ESC segment.
Keywords: S-P-P model, Environmental Sustainability-Conscious (ESC) consumer, profiling
approaches/measures