Descrición
Improve your SEO with real-time feedback, schema, and clear guidance. Upgrade for AI tools, Google Docs integration, and 24/7 support, no hidden fees.
Yoast SEO: o plugin nº 1 de SEO para WordPress
Since 2008, Yoast SEO has helped millions of websites worldwide improve their visibility and SEO performance.
Our mission is SEO for Everyone — from small local businesses to some of the most visited sites on the web.
Yoast SEO gives you everything you need to manage your on-site SEO effectively.
The Yoast SEO Premium plugin and its extensions unlock even more advanced and AI-powered tools.
Handing you the competitive edge
SEO is the most consistent and cost-effective source of website traffic — but it can be complex. Whether you’re just starting out or an advanced user, Yoast SEO helps you handle SEO confidently and efficiently.
Don’t have time to stay on top of AI search and best practices? Keeping Yoast SEO updated means you automatically benefit from ongoing technical improvements, schema updates, and AI advancements — all guided by our signature traffic light approach.
Empower search engines to better understand your website using Schema.org structured data integration, and access in-depth content and readability analysis tools that help you create content designed to perform well in search.
Quick and easy setup
Setting up Yoast SEO is quick and straightforward — no technical background required.
Our step-by-step configuration wizard walks you through essential setup details so Yoast SEO can generate accurate structured data that helps search engines understand your site.
Switching from another SEO plugin like Rank Math or AIOSEO? Migration is seamless.
Import your existing SEO data and settings safely with our built-in import/export tools.
Content and AI features
Unlock your content’s full potential with Yoast SEO’s advanced content analysis and AI-powered tools.
Content optimization features:
– Detailed SEO analysis to guide keyword targeting and site performance.
– Readability analysis for clear, engaging, and user-friendly writing.
– SERP previews for both desktop and mobile results.
– HowTo and FAQ blocks with built-in schema support.
– Breadcrumbs block for improved navigation.
– Inclusive Language Analysis to make your content more considerate and accessible.
– Semrush integration for keyword research directly in Yoast SEO.
– Wincher integration to track keyword performance inside your dashboard.
– Elementor integration for seamless optimization within your favorite builder.
AI features (included in Premium):
– Yoast AI Generate – Instantly create five SEO-friendly titles and meta descriptions, with one-click regeneration for more options.
– Yoast AI Optimize – Improve keyphrase placement (introduction, distribution, density) automatically.
– Yoast AI Summarize (New 2025) – Generate quick content summaries for briefs or social posts.
– All AI tools included – No extra accounts, limits, or hidden costs.
These tools help you craft optimized, helpful content that resonates with readers and performs strongly across search platforms.
Taking care of your technical SEO
Yoast SEO automatically handles much of your site’s technical SEO, freeing you to focus on your content.
Key technical SEO features:
– Automated meta tag optimization right out of the box.
– Canonical URLs to prevent duplicate content issues.
– Advanced XML sitemaps for clear site indexing.
– Best-in-class Schema.org integration to improve search understanding and appearance.
– Complete breadcrumb control for visitors and crawlers.
– Performance improvements that help reduce load times.
– Crawl settings to manage how bots access your site and reduce environmental impact.
– LLMs.txt management to guide how large language models interact with your content.
Every update delivers ongoing technical SEO enhancements automatically.
Keep your website in perfect shape
Whether you’re a creator, business owner, or developer, Yoast SEO helps maintain your website’s SEO health:
- Cornerstone content tools to organize and prioritize key pages.
- Front-end SEO inspector to view and edit titles, descriptions, and schema live.
- SEO roles to delegate plugin access securely across teams.
- Regular 2-week update cycle to ensure compatibility with the latest SEO standards and search engine changes.
Powerful integrations
Yoast SEO works seamlessly with popular WordPress tools to enhance your workflow and results:
- Google Site Kit: Access insights from Search Console, Analytics, and PageSpeed directly inside WordPress.
- Advanced Custom Fields (ACF): Combine with ACF Content Analysis for Yoast SEO for advanced field optimization.
- Elementor: Use full Yoast SEO functionality inside Elementor’s editor.
- Algolia: Enhance internal search accuracy and performance.
- Semrush: Discover and optimize for high-value keywords.
- Wincher: Track keyword positions and trends in Google Search.
- Jetpack: Manage SEO and social previews all in one place.
- Easy Digital Downloads (EDD): Improve digital product visibility with integrated schema.
- Mastodon: Verify your website on Mastodon with Yoast SEO Premium.
- WooCommerce: Optimize ecommerce SEO with the dedicated WooCommerce extension.
Yoast SEO Premium – AI-powered SEO for WordPress
Yoast SEO Premium enhances everything in Yoast SEO with advanced automation, AI tools, and professional support.
Trusted by millions, it helps you optimize efficiently for both traditional and AI-driven search.
Tackle your SEO challenges:
– Keep pace with algorithm and AI search updates.
– Target the right audience effectively.
– Automate redirects, crawl controls, and internal linking.
– Identify orphaned content and improve site structure.
– Get support when you need it.
Premium highlights:
– AI-generated titles and meta descriptions.
– Smart internal linking suggestions.
– Social previews for Facebook and X.
– Redirect Manager with bulk tools and automatic prompts.
– Bot Blocker for AI crawlers (GPTBot, CCBot, Google-Extended).
– IndexNow integration for fast content updates.
– Front-end SEO Inspector for real-time editing.
– SEO Workouts to improve orphaned and cornerstone content.
– Google Docs add-on for seamless SEO writing in Docs.
– 24/7 premium support from SEO specialists.
Includes at no extra cost:
– Yoast Local SEO: Optimize for local audiences and Google Maps.
– Yoast Video SEO: Ensure Google understands your videos with video sitemaps and schema.
– Yoast News SEO: Increase visibility in Google News and Top Stories.
Yoast WooCommerce SEO – Advanced SEO for Online Stores
Yoast WooCommerce SEO builds on Yoast SEO Premium with ecommerce-specific tools to improve your store’s visibility and conversion potential.
Key ecommerce SEO features:
– WooCommerce-specific XML sitemap excluding non-shopping content.
– Product structured data for enhanced rich results (price, reviews, availability).
– Canonical URL management to prevent duplicates.
– Ecommerce-focused content analysis for GTINs, SKUs, and short descriptions.
– AI Generate for ecommerce – Instantly create optimized titles and meta descriptions for product and category pages.
Benefits:
– Improve product visibility with automated structured data.
– Enhance crawl efficiency for large catalogs.
– Save time through metadata templates and automation.
– Increase engagement with AI-optimized ecommerce metadata.
Built for WooCommerce, trusted by thousands of online stores worldwide.
For Developers
Yoast SEO is built with developers in mind. With modern APIs, hooks, and a unified indexables system, you can extend or integrate SEO functionality across custom themes, plugins, or headless setups.
REST API
Retrieve SEO metadata for any post or URL, including meta tags, Open Graph, Twitter Cards, and Schema.org data.
Learn more about the REST API.
Surfaces API
Access SEO data directly in code via YoastSEO()->meta->for_current_page().
Supports titles, descriptions, canonicals, and schema.
Read the Surfaces API documentation.
Metadata API
Use the Metadata API to filter, override, or extend meta tags with WordPress hooks such as wpseo_title, wpseo_metadesc, and wpseo_canonical.
Schema API
The Schema API lets you modify or extend Schema.org graph pieces, including Article, Organization, Person, Breadcrumb, and WebPage entities.
Block Editor compatibility
Yoast SEO integrates directly with the WordPress Block Editor (Gutenberg).
It outputs schema for HowTo and FAQ blocks by default, and developers can extend schema for custom blocks.
Indexables
At the core of Yoast SEO lies the indexables system, unifying all SEO data for faster queries and consistent metadata across outputs.
Ongoing support and education
Yoast is powered by expert developers, testers, and SEO specialists who keep improving the plugin.
We’re committed to helping users grow their SEO skills with resources such as:
- Yoast SEO Academy: Free and premium SEO courses (included in all paid plans).
- Yoast SEO blog, newsletter, and webinars.
- Yoast SEO Update podcast for the latest SEO insights.
- Bug reports on GitHub (for issue tracking, not support).
Yoast SEO — built to make search optimization accessible, reliable, and ready for the future of AI search.
Capturas
A interface moderna fai doado traballar con Yoast SEO. 
Xestiona doadamente como aparecen as túas publicación e páxinas nos SERPs. 
Yoast SEO Premium has extra crawl optimization options. 
Yoast SEO intégrase con ferramentas como Semrush e Wincher. 
The famous SEO and readability analyses in Yoast SEO. 
Mira como se ve a túa publicación en Google. 
The First-time configuration helps you get started quickly. 
The inclusive language analysis in Yoast SEO. 
Blocks
Este plugin proporciona 2 bloques.
- Yoast FAQ List your Frequently Asked Questions in an SEO-friendly way.
- Yoast How-to Create a How-to guide in an SEO-friendly way. You can only use one How-to block per post.
Instalación
Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site’s specific needs, so don’t forget to go through the Yoast SEO first-time configuration as explained in the ‘after activation’ step! For the most up-to-date guidance on how to install Yoast SEO products, please visit our help center.
Preguntas frecuentes
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Como funcionan os Sitemaps XML do plugin de Yoast SEO?
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Ter un mapa do sitio XML pode ser beneficioso para o SEO, xa que Google pode recuperar páxinas esenciais dun sitio web moi rápido, mesmo se a ligazón interna dun sitio non é perfecta.
O índice do mapa do sitio e os mapas do sitio individuais actualízanse automaticamente a medida que agrega ou elimina contido e incluirá os tipos de publicacións que desexa que indexen os motores de procura. Os tipos de publicación marcados como noindex non aparecerán no mapa do sitio.Obteña máis información sobre mapas do sitio XML. -
Como podo engadir o meu sitio web a Google Search Console?
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It is straightforward to add your website to Google Search Console.
1. Create a Google Search Console account and login into your account.
2. Click ‘Add a property’ under the search drop-down.
3. Enter your website URL in the box and click ‘Continue’.
4. Click the arrow next to ‘HTML tag’ to expand the option.
5. Copy the meta tag.
6. Log in to your WordPress website.
7. Click on ‘SEO’ in the dashboard.
8. Click on ‘General’.
9. Click on the ‘Webmaster Tools’ tab.
10. Paste the code in the Google field and click ‘Save Changes’.
11. Go back to Google Search Console and click ‘Verify’.If you want more details steps, please visit our article on our help center.
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Os pasos a continuación son unha solución temporal, xa que as edicións manuais realizadas nos arquivos de temas poden sobrescribirse con futuras actualizacións de temas. Póñase en contacto co desarrollador do tema para obter unha solución permanente. Escribimos un artigo sobre importancia das faragullas de pan para SEO.
To implement the breadcrumbs function in Yoast SEO, you will have to edit your theme. We recommend that prior to any editing of the theme files, a backup is taken. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:<?php if ( function_exists( 'yoast_breadcrumb' ) ) { yoast_breadcrumb( '<p id="breadcrumbs">','</p>' ); } ?>Common places where you could place your breadcrumbs are inside your
single.phpand/orpage.phpfile just above the page’s title. Another option that makes it really easy in some themes is by just pasting the code inheader.phpat the very end.In most non-WooTheme themes, this code snippet should not be added to your
functions.phpfile.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages:[wpseo_breadcrumb]Se necesita máis detalles ou unha guía paso a paso, lea nosaGuía de implementación para faragullas de pan Yoast SEO .
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Como non indexo URLS?
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Yoast SEO ofrece múltiples opcións para configurar unha URL ou grupo de URLs a noindex. Lea máis sobre como facelo nesta guía.
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Google mostra a descrición incorrecta. Como solucionar isto?
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Se elaboraches boas descricións meta para as túas publicacións no blog, nada é máis molesto que Google mostre outra descrición completa para o teu sitio no fragmento de resultados.
As posibles causas poden ser:
1. Descrición incorrecta no código
2. O caché de Google está desactualizado
3. Manipulación de termos de procura
4. Google ignorou métaa descriciónPode ler máis aquí sobre como resolver o problema coa descrición incorrecta.
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Con que frecuencia se actualiza Yoast SEO?
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SEO Yoast actualízase cada dúas semanas. Se queres saber por que, lea esta publicación sobre por que nos lanzamos cada dúas semanas!
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Como podo obter axuda?
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As our free plugin is used by millions of people worldwide, we cannot offer you all one on one support. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at wordpress.org or by checking out our help center at yoast.com/help/.
Os plugins que compras en Yoast chámanse “plugins premium” (aínda que Premium non estea no seu nome) e inclúen un ano completo de actualizacións gratuítas e soporte premium. Isto significa que podes contactar co noso equipo de asistencia se tes algunha dúbida sobre ese plugin.
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Qué lle ocorre aos meus datos se activo o seguimento de uso?
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This page on yoast.com explains what data we collect to improve Yoast SEO. We only collect data when you explicitly opt in. Read more about how we handle your data in our Privacy Policy.
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Teño unha pregunta diferente á que enumera aquí
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É moi probable que a túa pregunta xa fose respondida no noso centro de axuda: yoast.com/help/.
Comentarios
Colaboradores e desenvolvedores
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Colaboradores
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Rexistro de cambios
26.5
Data da versión: 02/12/2025
New: Yoast SEO includes the necessary updates to support the Site Kit by Google integration for all Premium users, with Yoast SEO (free) support following soon. Read the full release post here.
Enhancements
- Integrates the Yoast SEO tab into the Elementor Editor’s Elements panel sidebar to provide enhanced access to SEO settings.
- Makes the keyphrase density assessment and keyphrase in subheadings assessment available when no content has been added.
Bugfixes
- Fixes a bug where table backgrounds in the RSS settings and Semrush related keyphrases tables would expand beyond the rounded corners in Firefox.
Other
- Relocates the introduction notification to point to the Yoast SEO tab within the Elements panel sidebar of the Elementor Editor for better user guidance.
- Sets the WordPress tested up to version to 6.9.
26.4
Data da versión: 18/11/2025
Bugfixes
- Fixes a bug for users who have the Site Kit integration enabled, where a fatal error would be thrown for edge cases, like when custom code intervened with the default WP login flow.
- Fixes a bug in the Settings page where the advanced tab would close when selecting one of its options or other options after visiting the advanced tab.
Other
- Adds a button for using AI to generate custom an SEO title or meta description in the pre-publish sidebar of the block editor, if all recent posts have been using default SEO data.
- Adds the Yoast siblings and subpages premium blocks to the Yoast custom blocks menu tab in pages.
- Improves performance when author archives are disabled and an author is created. Props to ErikBrendel.
Earlier versions
Para o rexistro de cambios de versións anteriores, consulte o rexistro de cambios en yoast.com .