@@ -722,9 +722,16 @@ def _apply_object(
                 )
                 conn.execute(update_stmt)
             else:
+                obj_proto = obj.to_proto()
+
+                if hasattr(obj_proto, "meta") and hasattr(
+                    obj_proto.meta, "created_timestamp"
+                ):
+                    obj_proto.meta.created_timestamp.FromDatetime(update_datetime)
+
                 values = {
                     id_field_name: name,
-                    proto_field_name: obj.to_proto().SerializeToString(),
+                    proto_field_name: obj_proto.SerializeToString(),
                     "last_updated_timestamp": update_time,
                     "project_id": project,
                 }
 
@@ -168,6 +168,9 @@ def test_apply_entity_success(sql_registry):
         and entity.tags["team"] == "matchmaking"
     )
 
+    # After the first apply, the created_timestamp should be the same as the last_update_timestamp.
+    assert entity.created_timestamp == entity.last_updated_timestamp
+
     sql_registry.delete_entity("driver_car_id", project)
     assert_project_uuid(project, project_uuid, sql_registry)
     entities = sql_registry.list_entities(project)
@@ -256,6 +259,9 @@ def test_apply_feature_view_success(sql_registry):
         and feature_view.entities[0] == "fs1_my_entity_1"
     )
 
+    # After the first apply, the created_timestamp should be the same as the last_update_timestamp.
+    assert feature_view.created_timestamp == feature_view.last_updated_timestamp
+
     sql_registry.delete_feature_view("my_feature_view_1", project)
     feature_views = sql_registry.list_feature_views(project)
     assert len(feature_views) == 0