We should rename or have an alias for Ethereum sha3 to something else, to minimize confusion with the SHA-3 standard. Even though Yellow Paper and some docs mention Keccak-256, having sha3 in Solidity code is highly misleading. Some suggestions are ksha3, keccak. Any others?
Aliasing say ksha3 to sha3 (preserves backward compatibility) and encouraging the use of the new term, and then deprecating sha3 in a future version of Solidity, seems like a practical option to move forward.