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Unsubscribe is all-or-nothing. Contacts can't pick lists or topics or lower the frequency. There's no preference page anywhere in the API.
Why it matters: Gmail and Yahoo enforce complaint rates under 0.3%, and a preference center gives readers an option other than "report spam". CAN-SPAM and GDPR expect clear subscription controls, and embedding platforms need topic-level opt-outs (product updates vs marketing).
Proposed fix
Add a hosted, token-authenticated preference page with per-topic/list toggles and "unsubscribe from all".
Respect topic opt-outs at send time.
Expose preferences through the API.
Acceptance criteria
The unsubscribe link offers a manage-preferences page.
Opting out of one topic stops only that topic's sends.
Activity