[CRITICAL BUG] We are completely logoless!

We've been so focused on getting the codebase ready for the public that we forgot the most vital component of any serious project: a cool logo.
If you have design skills and want to help give this project a visual identity, we would love your ideas! We're looking for something that captures real-time agent orchestration on Kubernetes.

Drop your sketches, mockups, or SVGs in the comments below!

I have 1 idea, but it's pretty rough. It's sort of a boat propeller, sticking with k8s' nautical theme. The color is just whatever came to mind. I have rendered it here in 3 different forms.

Davanum Srinivas (@dims)

Davanum Srinivas (@dims) - could you please create similar logo in octagon shape? The "substrate"'s short name is "ate" that is pronounced as "eɪt" (number 8).

Dmitry Berkovich (@dberkov)

Here you go Dmitry Berkovich (@dberkov)

Where did the little robot come from? It's got a kind of Andy Warhol vibe.

We could try it as 3x3 with Warhol-ish colors. I have a file somewhere from a similar art project.

It's a little complicated for a logo, but it could be a fun shirt :). Too bad we don't get k8s contrib summit shirt designs any.more

Tim Hockin (@thockin)

Go for it Tim Hockin (@thockin) ! also we coule have one or two empty slots as well. i just filled up the whole grid.

If we’re taking suggestions, I think it would be fun to have a substrate/enzyme reference in the logo 😆

Hi Team! could someone help me understand why the project is called substrate? We started to think about logos. I found substrate very hard to pronounce 😅

Tim Hockin (@thockin)

From Tim Hockin (@thockin) in today's community mtg:

On the word "substrate". Two answers.

In English the connotation of "substrate" is a base layer that feeds things, or from which things grow. It implies movement and life.
All the other words are strictly worse. Either they are vague or they are already used for other projects. We had to find something we could get thru trademark/branding approval :)

In English the connotation of "substrate" is a base layer that feeds things, or from which things grow. It implies movement and life.

I think we should lean into this visually for the logo. A growth medium for agents.

This description aligns with the biology context (a growth medium for say plants or fungi), there is also the electronics context as in a silicon wafer / pcb, and the artistic context (like a canvas on which you paint), all generally a "base layer" on which things form.

https://www.merriam-webster.com/dictionary/substrate

Here are some doodles I was doing while on the community call today. "Substrate" to me reminds me of ocean sediment and so I was thinking of anchors. I know there are other anchor logos in Kubernetes projects so I was trying to make it look more like a face with a smile to make it more human-like. Using glasses reminds me of a secret agent which I think ties in with the theme a bit more. Just some ideas I thought I'd throw out and could iterate on.

I also think having something that is emoji-able and ascii-able helps so with this theme something like ⚓👔 and

 ﹀|﹀
  ﹈
or simpler
 ꯫
 ﹈

So we ask our designer to take your ideas and create logos - please take a look at the video and the logos and give feedback.

https://www.loom.com/share/bae3ec12fb084f70ac50a229971b691f

Thanks!

Hey Idit, thanks a lot for doing this! I saw it last night and was very excited to see the options!

ok tossup between the middle one from Tim and Jaana's version. I like the Tim's middle one very slightly better!

ok tossup between the middle one from Tim and Jaana's version

+1, Tims middle is best from Tim's

I like the Tim's middle one very slightly better!

I'm opposite here, but it is almost the same for me.

Another +1 for the middle of #1 (comment)

Let's go with Tim's middle? I checked it on a few mobile devices and it looks good on those too.

I don't love the "spearmint green" lighter color, let me fiddle with that a bit.

These are all still in the CMYK gamut, RGB is broader, but we can go there if people care a lot.

Tim Hockin (@thockin)

Variant 1 > baseline > variant 2 > diff green

thanks Tim Hockin (@thockin)

final draft 1

"final draft 1" LGTM. thanks!

"final draft 1":

I like the final draft 1 (love the green!) but still think it is way too busy!

I'll post a PR and you can show me what less busy means to you

#1410

Add a logo (#1410)

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