I've sold things online since I was 12. I started StartupBros in 2012, and now I'm building House of Vibe, where people with day jobs learn AI by building real things. I work in Claude Code 8 to 10 hours a day.
I also work with a small number of funded teams as a fractional AI co-founder: willmitchell.com.
- hov-stack: the Claude Code setup I work in every day. Rules, guards and 13 plugins you can install one at a time.
- #1 on viberank, with 520 billion tokens in Claude Code.
- Latest from House Notes, the House of Vibe blog:
- Plant a decoy AWS key, not a flag.txt, and confirm its alert email before you trust it · Nov 6
- ChatGPT Plus vs Claude Pro: which $20 plan to keep if you don't code · Oct 25
- Check that the Stripe fields your webhook reads through a type cast exist at its API version · Oct 7
- Cloudflare's new CLI or plain curl for your coding agent · Oct 5
- Find the Claude Code memories your MEMORY.md no longer reaches · Oct 4
- hov-router: use your AI accounts from one place in Claude Code, and see which account handled each request. My fork of tombii/better-ccflare, where most of the upstream pull requests below started.
- synthetic-panel: test marketing copy against AI customer personas, scored on your machine. No API key.
- house-of-vibe: scripts, checkers and tests from House Notes posts, one folder per post.
Merged upstream: 39 pull requests across 7 projects, including 27 in tombii/better-ccflare, 5 in steipete/oracle and 3 in jundot/omlx.
- StartupBros was one of the earliest Amazon FBA education companies, with 9,000+ clients since 2012.
- An 8-figure exit: an e-commerce brand I helped buy and grow.
- Lina Khan cited my Amazon ranking guide twice before she chaired the FTC: in the Yale Law Journal and in Oxford's Digital Dominance (all citations).
- Quoted in The New York Times.
- Co-author of Self-Made U.
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