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Etsy setup: users stall while their app awaits Etsy's approval #1431
The Etsy setup guide asks users to add the callback URL right after creating their app. Etsy does not allow that yet: a new personal app stays Pending Personal Approval, its name in the Personal Apps list does nothing when clicked, and the page with Callback URLs opens only after Etsy approves the app. Etsy's list is also no longer titled "Your apps", which the guide and the field help still name.
Cloud data from the last 21 days:
378 workspaces hit Etsy's 403 for an app that is not active yet (on average 2.6 attempts each).
Only 137 of them (36%) later reached a working Etsy connector, a median of about 20 hours after the first refusal (most within 1 to 24 hours, a few after 1 to 7 days).
Keys entered before approval were not kept, so returning users had to find and paste them again.
Etsy is the most used connector, so this is the largest single drop-off in our setup funnel.
Proposal
Follow Etsy's real order: create the app, copy the two keys (Etsy shows them while the app is pending), save them and ask Etsy whether the app is active, wait for the approval with the keys kept, then add the callback URL and sign in. Coming back to the page (from Etsy's approval e-mail) checks again on its own.
Activity
Keep Etsy keys while the app awaits Etsy's approval (#1432)