Technology and Business
7 min
MRR, ARR, LTV, and churn: four metrics that show whether your SaaS business is alive
Most SaaS project founders look at revenue and rejoice at growth, but fail to notice that they are losing customers faster than acquiring new ones. In this post, you'll find a simple explanation of key metrics: MRR, ARR, LTV, and churn. You'll learn how they are interconnected, where to get the data, and why even impressive revenue can conceal a dying business.
