Technology and Business
14 min
Anatomy of AI Video Hype: What Lies Behind Higgsfield Metrics
Kazakhstan startup Higgsfield has burst into the AI video market with figures that make investors' eyes light up: $50M Series A, 11 million users, $50M revenue run-rate. The minister claims competition with OpenAI and Google. But simple arithmetic shows: $4.5 ARPU means the vast majority of users do not pay. Under the hood are third-party models Veo, Kling, Sora.