Business Models and Their Challenges
Discussion
18 min
YaYa: How a "math error" became a criminal case and left thousands of families with loans for nothing
On February 9, the startup YaYa, valued at $10 million, announced its closure. Subscriptions disappeared from the app, while thousands of families continue to pay installment plans to banks for a non-existent service. A criminal case has been initiated in Astana, and accounts have been frozen.
