Personal Branding and Its Impact on Business
18 min
Why do we consider ourselves complex and others primitive?
Friday, 5:58 PM. A colleague gets up and leaves, even though the deadline is looming. You instantly diagnose them: selfish. A week later, you leave yourself—but you have burnout, a migraine, three sleepless nights. This isn't hypocrisy. It's a bug in the brain that scientists from Princeton and Stanford described back in 2001. We judge others by their actions, but ourselves by our intentions.