Posts tagged metrics

Ловушка универсальности: как "всё умеет" убивает продажи

"А что вы вообще делаете?" - если клиенты часто задают этот вопрос, у тебя проблема. Много регистраций, мало активации. Долгие продажи, где нужно "объяснять". Фичи выходят, конверсия не растёт. Всё это симптомы одной болезни - ты делаешь "продукт для всех". Разбираю, почему универсальность убивает, и как Amazon, Facebook и Slack выиграли через узкий фокус.

Jan 10, 2026 305

17 min

Зомби-стартап: почему твой проект ещё жив, но уже мёртв

Стартапы редко умирают от одного удара. Не банкротство, не конкуренты, не "рынок убил". 90% стартапов умирают тихо: сайт работает, репозиторий есть, иногда что-то "допиливают". Но внутри уже пустота. Нет энергии на продажи, фидбек игнорируется, релизы редкие. По статистике 72% фаундеров выгорают, а 49% думают уйти из своего стартапа в этом году. Это не про плохие идеи.

Jan 08, 2026 233

Distribution Every Day: The Only Growth Strategy That Works

Growth Strategies and Distribution

30 min

Distribution Every Day: The Only Growth Strategy That Works

You spend a month preparing a launch, get 15 minutes of fame, and then - silence. Sound familiar? Marc Andreessen says: the main reason for failures is focusing on the product while ignoring distribution. Dropbox, Glossier, Slack grew not through launches, but through daily systems. I analyze how to build a mechanism that works while you sleep. With numbers, cases, and a 30-day plan.

Jan 05, 2026 364

Monetizing Attention Instead of the Product: A Pattern Everyone is Tired Of

Fraud and Financial Pyramids

16 min

Monetizing Attention Instead of the Product: A Pattern Everyone is Tired Of

My critical post about a Kazakh startup went viral in a day. Not because I'm a hater, but because it tapped into the collective fatigue from PR instead of results. I analyze how valuation differs from capitalization, why run-rate is not ARR, and what 7 questions to ask any "unicorn" before believing in impressive numbers.

Dec 17, 2025 448

"You can check on Stripe" - I checked. Here's what I found.

Technology and Business

15 min

"You can check on Stripe" - I checked. Here's what I found.

A company representative came into the comments, threw around accusations, and then started deleting their messages. As proof, there are links to local media. I'm analyzing what lies behind the claims of "$100M ARR in 5 months" and why Stripe says something a bit different.

Dec 17, 2025 820

Anatomy of AI Video Hype: What Lies Behind Higgsfield Metrics

Technology and Business

14 min

Anatomy of AI Video Hype: What Lies Behind Higgsfield Metrics

Kazakhstan startup Higgsfield has burst into the AI video market with figures that make investors' eyes light up: $50M Series A, 11 million users, $50M revenue run-rate. The minister claims competition with OpenAI and Google. But simple arithmetic shows: $4.5 ARPU means the vast majority of users do not pay. Under the hood are third-party models Veo, Kling, Sora.

Dec 16, 2025 1.6K 2

17 min

How to Create a Pet Project That Will Really Advance Your Career

You have a bunch of projects on GitHub, but they don't help in interviews. Employers look and shrug. The problem isn't that pet projects are useless. The problem is how they are done—without metrics, without releases, without proof of usefulness. Let's break it down step by step: how to choose an idea that you will definitely finish in a week, how to release without fear, which metrics to track,

Nov 05, 2025 345

Posts with tag: metrics