Business Models and Their Challenges
19 min
Braess's Paradox: Why Musk Fired 80% of Twitter and Nothing Broke
On November 4, 2022, thousands of Twitter employees discovered that their access badges no longer worked. Within a month, Musk had reduced the staff from 7,500 to 1,500 people. Experts predicted a collapse. The site did not crash. Why? Mathematicians knew the answer as early as 1968. Braess's paradox proves that adding resources to a complex system can slow it down.
