Content Factory Instead of Startup: How Personal Branding is Consuming Kazakhstan's IT
The number of people with the prefix "Co-founder" per square kilometer in Almaty already exceeds the density of coffee shops on Panfilov Street. Meanwhile, there are only a few products with real revenue and a two-year history. Founders are making videos, mentors are selling advice without having built a single business, and engineers who know how to create are quietly leaving.