Hayat agaci dunya kulturlerinin bildigi ve sevdigi, insanligin ortak kulturel unsurlarindan birid... more Hayat agaci dunya kulturlerinin bildigi ve sevdigi, insanligin ortak kulturel unsurlarindan biridir. Agacin sembolizmde cesitli yonlerden yorumlara yol acan bir yeri bulunur. Hayat agaci gunumuzde de gunluk hayatta, edebiyatta, sanatta ve bircok alanda kullanilan sembol olmaya devam etmektedir. Ozellikle mimari, el sanatlari, edebiyat vb. bircok sanat dalinda yaygin bir sekilde islenmistir. Bu calismada `Hayat Agaci’nin dunya kulturlerinde tasidigi anlami, sembolizmi ve hayat agaci ile ilgili gelistirilen mit ve efsaneler yer almistir.
The importance of the fact that Turkish brands should cross the borders, that Turkish manufacture... more The importance of the fact that Turkish brands should cross the borders, that Turkish manufacturer should leave aside contract manufacturing and that a positive image should be acquired in the international platform is continuously emphasized in various publications and meetings. The necessity of the sector to build brands is much better understood with each passing day. With the research that was undertaken upon setting off from this necessity, it was aimed to examine the problems of branding encountered by Ready-to-Wear Sector that is one of the most important sectors of Turkish Economy. For this purpose, a survey form was prepared by the researcher that included questions towards reaching the characteristic information and determining the branding problems pertaining to the sector. The survey form was applied to 136 medium and large scale establishments that operate in 8 different provinces and that do not carry out contract manufacturing and the data that was obtained was analyzed by using SPSS 15.0 statistics program. The answers given according to the scales of establishments are presented in cross tables. Cronbach Alfa (α) test statistic was carried out for the scale validity/reliability for 13 different variables that were measured with the 5 point Likert scale. For the measurement of statistical relations between establishments' scale variable and the variable pertaining to branding, 2 relation analysis was used. The results that were acquired were evaluated on (P) < α = 0,05 significance level. At the end of the research it was determined that the most important problems of ready-to-wear establishments are inabilities of finding qualified personnel both in fashion-brand design and brand management subjects, the problems encountered in design and product quality, insufficient financing, insufficient brand promotion studies and public relations studies, complexity of studies of brand establishing and brand registry and the time spent for these studies.
This study consisted of two stages in which the patient aprons used in surgical operations are ex... more This study consisted of two stages in which the patient aprons used in surgical operations are examined according to the opinions of the patients, service and operating room nurses and the design improvements are made. In the first stage, face-to-face interviews were made with patient, service and operating room nurses and semi-structured interview form to determine the problem status of patient aprons used in the current situation and negative aspects of the patient aprons in use were determined. Design critics based on the data obtained have been established. From the design criterias, the items that patients, service and operating room nurses can benefit from in common are prioritized in the design. These; presenting the body due to closure problems of the patient aprons and closure problems, the standard size and problems in patients with obesity problems, especially because of the lack of color and pattern features more often risky patient groups to create a psychological bad effect, arm length-skirt length problems, functionality in the forefront of absence. Based on these design critics, ten patient apron designs were designed to meet the needs at the optimal level according to the opinions of the patient, service and operating room nurses. In the second phase of the study, a design example will be realized by selecting a design which has multiple functionalities and features to meet the existing needs. As a result of the research, physical and psychological comfort problems of the patients about the aprons, service and operating room nurses experienced psychological and functional comfort problems. Designs aimed at eliminating problems will contribute to the eradication of the ergonomic and psychological problems of patients and nurses and contribute to the corporate image in health institutions.
In this research, it is aimed to identify the work satisfaction levels of employers who are emplo... more In this research, it is aimed to identify the work satisfaction levels of employers who are employed in ready to wear companies, by identifying the employing alternatives, job properties, payment levels, environment properties, characteristics of managers and their opinions about friendship relations.The materials of the research consists of the data and the related resources obtained by a questionnaire over 135 workers employed in 9 small and middle enterprises in Ankara each of which is joined to the Union of Chambers and Commodity Exchanges of Turkey, employing 15-150 employers and involved both in internal and external commerce.The obtained results are the following facts: the employers of ready to wear sector the information and the directive related with their jobs are supplied by the managment and they are content with managers' approach to them; but they are inadequate in-service training practices have been identified.
STAR Sanat ve Tasarım Araştırmaları Dergisi, Dec 29, 2020
Moda tasarımı alanı, son yıllarda yeni modellerin ve yüzeylerin tasarlanmasında, çeşitli disiplin... more Moda tasarımı alanı, son yıllarda yeni modellerin ve yüzeylerin tasarlanmasında, çeşitli disiplinlerden, sanat akımlarından, kuramlardan ve sosyolojik olaylardan etkilenmektedir. Bu araştırmada görsel sanatlar içinde önemli bir yere sahip olan Gestalt Algı Kuramı ve "optik yanılsama" olgusu ile onu meydana getiren unsurlar ve biçimler açısından giyside kup ve desen özelliklerinin etkisi araştırılmıştır. Araştırmada tarama yöntemi kullanılmıştır. Araştırmanın evrenini Türkiye'deki üniversitelerin güzel sanatlar, mimarlık ve tasarım bölüm veya programlarındaki (Endüstri Ürünleri Tasarımı, Görsel Sanatlar ve Resim, Grafik ve Grafik Tasarımı, İç Mimarlık ve Mimarlık, Moda ve Tekstil Tasarımı) öğretim elemanları oluşturmuştur. Araştırmadan elde edilen bulgular arasında; Aynı kuplu farklı kumaş desenli elbise modelleri arasından en çok dikey ince çizgili ve balıksırtı desene sahip olanların ince, dikey ince ve kalın çizgili olanların ise uzun algılandığı tespit edilmiştir. Yatay kalın çizgili desene sahip elbisede ise algı geniştir. Desen algısında önceki öğrenme ve deneyimlerin etkili olduğu ulaşılan bazı sonuçlar arasındadır.
Öz Gözün gördüğü, tek boyutlu uzunluk sembolüne, çizgi denir. Çizgi geometrik karakter bakımından... more Öz Gözün gördüğü, tek boyutlu uzunluk sembolüne, çizgi denir. Çizgi geometrik karakter bakımından düz çizgi, eğri çizgi ve kırık çizgi olarak üçe ayrılmaktadır. Giysilerde çizgiden, bazen bir elbisenin kesiti veya ana hattı bazen de elbise içindeki açıklığı bölen bir stil çizgisi olarak bahsedilebilir. Giysi tasarımcısı giysideki kup ve benzeri hatları göstermede çizgi öğesini kullanır. Ayrıca çizgi ögesi; düz, verev ve eğri şekillerden modele en uygun olanı tercih edilerek kullanılır. Çizgilerin, giysilerde kullanıldıkları türleşme yoğunluklarına (ölçüye, aralıklara, tonlara, yönlerine) bağlı olarak insanlarda algı değişimleri ortaya çıkardığı bilinmektedir. Çizgi, yükseklik ve genişlik gibi görsel yanılsamalar ile bir figürün daha ince veya daha kalın görünmesini sağlar. Bu çalışmada görsel sanatlar içinde önemli bir yere sahip olan Gestalt Kuramı ve Optik Yanılsama olgusu ve onu meydana getiren unsurlar içinde yer alan, Müller-Lyer (ok çizgisi) yanılsama biçiminin, giysi üzerinde...
Öz Kostüm; onu taşıyan karakterin üzerinde kalmamakta giysileriyle farklılık isteyen eğlence ya d... more Öz Kostüm; onu taşıyan karakterin üzerinde kalmamakta giysileriyle farklılık isteyen eğlence ya da tarz oluşturan kişilerce, hayran oldukları karakterin dış görüntüsüne bürünerek onun ruh haliyle kendilerini içselleştiren kişiler tarafından da kullanılmaktadır. Son yıllarda uzak doğudan başlayarak dünyayı etkisi altına almaya başlayan bu durumun yeni bir alt giyim kültürünü oluşturduğunu söylemek mümkündür. Anime, manga, film, oyun ya da animasyon karakterlerinin görüntüsüne ve kimliğine bürünmek isteyen kişilerce ortaya çıkarılan bu olgunun ise Cosplay olarak isimlendirildiği görülmektedir. Gerçekleştirilen yazın taramasında karakter analizine uygun kostüm tasarımı, cosplay çalışma süreçlerini irdeleyen herhangi bir çalışmaya rastlanılmamıştır. Animasyon karakterlerin ve cosplay çalışmalarının ilişkili olduğunun vurgulandığı bu çalışmada; karakter analizinin nasıl gerçekleştirildiği, karakter analizine göre kostüm tasarımlarının geliştirilmesi planlanmaktadır. Bu çalışmadaki temel ...
New Trends and Issues Proceedings on Humanities and Social Sciences, 2017
The history of fashion has shown that art and fashion are influenced by each other. Cooperation b... more The history of fashion has shown that art and fashion are influenced by each other. Cooperation between the two disciplines is quite extensive. In this work, first, the installation artist Yayoi Kusama’s installations and the clothes that she prepared for these installations are examined. Then, the 2012 collection prepared with the cooperation of Yayoi Kusama-Louis Vuitton was examined and visual content analysis forms were created. As a result of the findings, a capsule collection was prepared in honour of Yayoi Kusama and photographed by establishing the figure–ground relationship as in the fashion photographs of the Yayoi Kusama-Louis Vuitton collection. Keywords: Yayoi Kusama, Louis Vuitton, fashion design, art, capsule collection.
Sürekli değişen dünya düzeni içerisinde bu değişiklere ayak uydurma isteği, her koşulda yeni ve f... more Sürekli değişen dünya düzeni içerisinde bu değişiklere ayak uydurma isteği, her koşulda yeni ve farklı olanı arzulayan tüketim toplumlarını, moda dünyasında ise neredeyse altı aydan da kısa süren trendleri gündeme getirmektedir. Tasarımlar, bu trendlere sırtını dayayarak esas tanımı olan "problem çözme eylemi"nden uzaklaşmakta iken küreselleşme, sürdürülebilirlik ve diğer çevresel ihtiyaçlar gibi güncel problemleri de ortaya çıkarmaktadır. Kısa süreli trendlere yönelik karşı akımla beraber dünya; tüketimi yavaşlatma, çevre bilincine sahip olma, gelecek nesillere yaşanabilir alanlar bırakabilme arzusuyla tasarımda sürdürülebilirlik kavramına yönelmektedir. Makalenin ana konusunu sürdürülebilir moda kavramı oluştururken bu kavrama yönelik tasarım fikirleri, Flatcher (2008) ve Sherin'in (2013) yaklaşımlarından faydalanılarak, Malzeme Odaklı Tasarım, Kalıp Odaklı Tasarım ve Modüler Tasarım başlıkları altında değerlendirilmiştir. Buradaki amaç, sürdürülebilir modanın tasarım ayağındaki fikirleri derleyerek tartışmak, farkındalık düzeyini artırmak ve geliştirilebilecek yeni fikirlerin doğmasına yönelik bir basamak oluşturmaktır.
International journal of Science Culture and Sport, 2015
With competition becoming ever fiercer, brands must conform to modern marketing and become more i... more With competition becoming ever fiercer, brands must conform to modern marketing and become more influential on consumer perceptions by developing strategies according to the needs and demands of consumers. Hence it is very important to determine how the brand is perceived and placed in the consumer's mind. Branding is a key issue on the modern agenda. As universities have understood the importance of establishing corporate identity and brand placement, they have joined the race and begun developing social strategies to develop their brand values. These include establishing brand belongingness, advertising and promotions and efforts to make the university stand out among similar ones. Brand placement in the minds of users is attempted through the name, logo, colors, characters and fonts representing the university used on clothing, office material and similar. Brand placement efforts include definitions by consumers of the product or service or attempts to distinguish these from those of competitors. This research deals with a clothing brand representing a university, brand image and product perceptions as well as the brand placement efforts. The scanning method was used in the research. The brand of casual clothing used as an example for brand placement as well as similarly known brands were examined for their product variety, prices and consumer portfolios. Measurement devices were prepared for the brand placement of the apparel designed and produced for the university, and a pilot trial was performed. In the pilot trial, a set of questions was asked to a group of randomly chosen 242 people, consisting of academics, university students and administrative staff. The data obtained were analyzed using SPSS 16.0. Findings were given in tables according to status variables. The finding of the research indicate that in brand placing efforts, for the intended consumer the apparel's fabric, stitching and print/embroidery quality, its price, durability, and practicality as well as the design, color scheme, brand reliability and brand image are important. It was also established that the apparel must reflect the university's corporate belongingness.
International journal of Science Culture and Sport, 2015
Visual perception" is in the first ranking between the types of perception. Gestalt Theory of the... more Visual perception" is in the first ranking between the types of perception. Gestalt Theory of the major psychological theories are used in how visual perception realizes and making sense of what is effective in this process. In perception stage brain takes into account not only stimulus from eyes but also expectations arising from previous experience and interpreted the stimulus which are not exist in the real world as if they were there. Misperception interpretations that brain revealed are called as "Perception Illusion" or "Optical Illusion" in psychology. Optical illusion formats come into existence due to factors such as brightness, contrast, motion, geometry and perspective, interpretation of three-dimensional images, cognitive status and color. Optical illusions have impacts of different disciplines within the study area on people. Among the most important types of known optical illusion are Oppel-Kundt, Curvature-Hering, Helzholtz Sqaure, Hermann Grid, Muller-Lyler, Ebbinghaus and Ponzo illusion etc. In fact, all the optical illusions are known to be used in numerous area with various techniques and different product groups like architecture, fine arts, textiles and fashion design from of old. In recent years, optical illusion types are frequently used especially within the field of fashion design in the clothing model, in style, silhouette and fabrics. The aim of this study is to examine the clothing design applications where optical illusion is used and works done in this subject. Some research of the design with the changing fashion of clothes of different types of optical illusions is discussed with examples of their effects on visual perception. In the study, optical illusory clothing models are scanned by visual analysis from documents like film, video, picture, web pages. The findings were analyzed in terms of the surface and design and effects of the optical illusion on clothing design has tried to put forward.
International journal of Science Culture and Sport, 2015
The aim of this research is to study various entaries belonging to the 19th century and early 20t... more The aim of this research is to study various entaries belonging to the 19th century and early 20th century in terms of design elements and principles. As result of the studies, it was seen that the X silhouette, the straight line type, vertical line direction, velvet, and silky textures, purple color tones in the base, and golden yellow in the embroidery were mostly used. Symmetric balance and symmetric decoration are observed most and it was determined that there were no principle of motion in entari in general, the point of emphasis was in the embroidery, there was no contrast in line and color elements and all design details were in compliance with each other. This study is deemed significant in terms of attracting attention to and introduction of historical clothing important in protecting cultural heritage, and for exhibiting the refined superior aesthetics of period Ottoman Turks.
This research was planned and conducted in order to identify the factors effective in cloth selec... more This research was planned and conducted in order to identify the factors effective in cloth selections of the adolescent girls between ages 13 and 17 and the problems they encounter with their cloths. The data obtained from the survey made with 307 adolescent girls pursuing their educations in Ankara city and between ages 13 and 17 and the sources related to the topic constitute the material of the research. In the results of the research, that the adolescent girls prefer ready-wear products as they like their designs, find high-quality and brandy cloths expensive, are unable to find cloths satisfying intended colors and designs on every occasions, most of them are not satisfies with embellishments used on the cloths, sizes of the cloths had been big at the first years of their adolescence and in the years following this problems began to disappear were determined.
Hayat agaci dunya kulturlerinin bildigi ve sevdigi, insanligin ortak kulturel unsurlarindan birid... more Hayat agaci dunya kulturlerinin bildigi ve sevdigi, insanligin ortak kulturel unsurlarindan biridir. Agacin sembolizmde cesitli yonlerden yorumlara yol acan bir yeri bulunur. Hayat agaci gunumuzde de gunluk hayatta, edebiyatta, sanatta ve bircok alanda kullanilan sembol olmaya devam etmektedir. Ozellikle mimari, el sanatlari, edebiyat vb. bircok sanat dalinda yaygin bir sekilde islenmistir. Bu calismada `Hayat Agaci’nin dunya kulturlerinde tasidigi anlami, sembolizmi ve hayat agaci ile ilgili gelistirilen mit ve efsaneler yer almistir.
The importance of the fact that Turkish brands should cross the borders, that Turkish manufacture... more The importance of the fact that Turkish brands should cross the borders, that Turkish manufacturer should leave aside contract manufacturing and that a positive image should be acquired in the international platform is continuously emphasized in various publications and meetings. The necessity of the sector to build brands is much better understood with each passing day. With the research that was undertaken upon setting off from this necessity, it was aimed to examine the problems of branding encountered by Ready-to-Wear Sector that is one of the most important sectors of Turkish Economy. For this purpose, a survey form was prepared by the researcher that included questions towards reaching the characteristic information and determining the branding problems pertaining to the sector. The survey form was applied to 136 medium and large scale establishments that operate in 8 different provinces and that do not carry out contract manufacturing and the data that was obtained was analyzed by using SPSS 15.0 statistics program. The answers given according to the scales of establishments are presented in cross tables. Cronbach Alfa (α) test statistic was carried out for the scale validity/reliability for 13 different variables that were measured with the 5 point Likert scale. For the measurement of statistical relations between establishments' scale variable and the variable pertaining to branding, 2 relation analysis was used. The results that were acquired were evaluated on (P) < α = 0,05 significance level. At the end of the research it was determined that the most important problems of ready-to-wear establishments are inabilities of finding qualified personnel both in fashion-brand design and brand management subjects, the problems encountered in design and product quality, insufficient financing, insufficient brand promotion studies and public relations studies, complexity of studies of brand establishing and brand registry and the time spent for these studies.
This study consisted of two stages in which the patient aprons used in surgical operations are ex... more This study consisted of two stages in which the patient aprons used in surgical operations are examined according to the opinions of the patients, service and operating room nurses and the design improvements are made. In the first stage, face-to-face interviews were made with patient, service and operating room nurses and semi-structured interview form to determine the problem status of patient aprons used in the current situation and negative aspects of the patient aprons in use were determined. Design critics based on the data obtained have been established. From the design criterias, the items that patients, service and operating room nurses can benefit from in common are prioritized in the design. These; presenting the body due to closure problems of the patient aprons and closure problems, the standard size and problems in patients with obesity problems, especially because of the lack of color and pattern features more often risky patient groups to create a psychological bad effect, arm length-skirt length problems, functionality in the forefront of absence. Based on these design critics, ten patient apron designs were designed to meet the needs at the optimal level according to the opinions of the patient, service and operating room nurses. In the second phase of the study, a design example will be realized by selecting a design which has multiple functionalities and features to meet the existing needs. As a result of the research, physical and psychological comfort problems of the patients about the aprons, service and operating room nurses experienced psychological and functional comfort problems. Designs aimed at eliminating problems will contribute to the eradication of the ergonomic and psychological problems of patients and nurses and contribute to the corporate image in health institutions.
In this research, it is aimed to identify the work satisfaction levels of employers who are emplo... more In this research, it is aimed to identify the work satisfaction levels of employers who are employed in ready to wear companies, by identifying the employing alternatives, job properties, payment levels, environment properties, characteristics of managers and their opinions about friendship relations.The materials of the research consists of the data and the related resources obtained by a questionnaire over 135 workers employed in 9 small and middle enterprises in Ankara each of which is joined to the Union of Chambers and Commodity Exchanges of Turkey, employing 15-150 employers and involved both in internal and external commerce.The obtained results are the following facts: the employers of ready to wear sector the information and the directive related with their jobs are supplied by the managment and they are content with managers' approach to them; but they are inadequate in-service training practices have been identified.
STAR Sanat ve Tasarım Araştırmaları Dergisi, Dec 29, 2020
Moda tasarımı alanı, son yıllarda yeni modellerin ve yüzeylerin tasarlanmasında, çeşitli disiplin... more Moda tasarımı alanı, son yıllarda yeni modellerin ve yüzeylerin tasarlanmasında, çeşitli disiplinlerden, sanat akımlarından, kuramlardan ve sosyolojik olaylardan etkilenmektedir. Bu araştırmada görsel sanatlar içinde önemli bir yere sahip olan Gestalt Algı Kuramı ve "optik yanılsama" olgusu ile onu meydana getiren unsurlar ve biçimler açısından giyside kup ve desen özelliklerinin etkisi araştırılmıştır. Araştırmada tarama yöntemi kullanılmıştır. Araştırmanın evrenini Türkiye'deki üniversitelerin güzel sanatlar, mimarlık ve tasarım bölüm veya programlarındaki (Endüstri Ürünleri Tasarımı, Görsel Sanatlar ve Resim, Grafik ve Grafik Tasarımı, İç Mimarlık ve Mimarlık, Moda ve Tekstil Tasarımı) öğretim elemanları oluşturmuştur. Araştırmadan elde edilen bulgular arasında; Aynı kuplu farklı kumaş desenli elbise modelleri arasından en çok dikey ince çizgili ve balıksırtı desene sahip olanların ince, dikey ince ve kalın çizgili olanların ise uzun algılandığı tespit edilmiştir. Yatay kalın çizgili desene sahip elbisede ise algı geniştir. Desen algısında önceki öğrenme ve deneyimlerin etkili olduğu ulaşılan bazı sonuçlar arasındadır.
Öz Gözün gördüğü, tek boyutlu uzunluk sembolüne, çizgi denir. Çizgi geometrik karakter bakımından... more Öz Gözün gördüğü, tek boyutlu uzunluk sembolüne, çizgi denir. Çizgi geometrik karakter bakımından düz çizgi, eğri çizgi ve kırık çizgi olarak üçe ayrılmaktadır. Giysilerde çizgiden, bazen bir elbisenin kesiti veya ana hattı bazen de elbise içindeki açıklığı bölen bir stil çizgisi olarak bahsedilebilir. Giysi tasarımcısı giysideki kup ve benzeri hatları göstermede çizgi öğesini kullanır. Ayrıca çizgi ögesi; düz, verev ve eğri şekillerden modele en uygun olanı tercih edilerek kullanılır. Çizgilerin, giysilerde kullanıldıkları türleşme yoğunluklarına (ölçüye, aralıklara, tonlara, yönlerine) bağlı olarak insanlarda algı değişimleri ortaya çıkardığı bilinmektedir. Çizgi, yükseklik ve genişlik gibi görsel yanılsamalar ile bir figürün daha ince veya daha kalın görünmesini sağlar. Bu çalışmada görsel sanatlar içinde önemli bir yere sahip olan Gestalt Kuramı ve Optik Yanılsama olgusu ve onu meydana getiren unsurlar içinde yer alan, Müller-Lyer (ok çizgisi) yanılsama biçiminin, giysi üzerinde...
Öz Kostüm; onu taşıyan karakterin üzerinde kalmamakta giysileriyle farklılık isteyen eğlence ya d... more Öz Kostüm; onu taşıyan karakterin üzerinde kalmamakta giysileriyle farklılık isteyen eğlence ya da tarz oluşturan kişilerce, hayran oldukları karakterin dış görüntüsüne bürünerek onun ruh haliyle kendilerini içselleştiren kişiler tarafından da kullanılmaktadır. Son yıllarda uzak doğudan başlayarak dünyayı etkisi altına almaya başlayan bu durumun yeni bir alt giyim kültürünü oluşturduğunu söylemek mümkündür. Anime, manga, film, oyun ya da animasyon karakterlerinin görüntüsüne ve kimliğine bürünmek isteyen kişilerce ortaya çıkarılan bu olgunun ise Cosplay olarak isimlendirildiği görülmektedir. Gerçekleştirilen yazın taramasında karakter analizine uygun kostüm tasarımı, cosplay çalışma süreçlerini irdeleyen herhangi bir çalışmaya rastlanılmamıştır. Animasyon karakterlerin ve cosplay çalışmalarının ilişkili olduğunun vurgulandığı bu çalışmada; karakter analizinin nasıl gerçekleştirildiği, karakter analizine göre kostüm tasarımlarının geliştirilmesi planlanmaktadır. Bu çalışmadaki temel ...
New Trends and Issues Proceedings on Humanities and Social Sciences, 2017
The history of fashion has shown that art and fashion are influenced by each other. Cooperation b... more The history of fashion has shown that art and fashion are influenced by each other. Cooperation between the two disciplines is quite extensive. In this work, first, the installation artist Yayoi Kusama’s installations and the clothes that she prepared for these installations are examined. Then, the 2012 collection prepared with the cooperation of Yayoi Kusama-Louis Vuitton was examined and visual content analysis forms were created. As a result of the findings, a capsule collection was prepared in honour of Yayoi Kusama and photographed by establishing the figure–ground relationship as in the fashion photographs of the Yayoi Kusama-Louis Vuitton collection. Keywords: Yayoi Kusama, Louis Vuitton, fashion design, art, capsule collection.
Sürekli değişen dünya düzeni içerisinde bu değişiklere ayak uydurma isteği, her koşulda yeni ve f... more Sürekli değişen dünya düzeni içerisinde bu değişiklere ayak uydurma isteği, her koşulda yeni ve farklı olanı arzulayan tüketim toplumlarını, moda dünyasında ise neredeyse altı aydan da kısa süren trendleri gündeme getirmektedir. Tasarımlar, bu trendlere sırtını dayayarak esas tanımı olan "problem çözme eylemi"nden uzaklaşmakta iken küreselleşme, sürdürülebilirlik ve diğer çevresel ihtiyaçlar gibi güncel problemleri de ortaya çıkarmaktadır. Kısa süreli trendlere yönelik karşı akımla beraber dünya; tüketimi yavaşlatma, çevre bilincine sahip olma, gelecek nesillere yaşanabilir alanlar bırakabilme arzusuyla tasarımda sürdürülebilirlik kavramına yönelmektedir. Makalenin ana konusunu sürdürülebilir moda kavramı oluştururken bu kavrama yönelik tasarım fikirleri, Flatcher (2008) ve Sherin'in (2013) yaklaşımlarından faydalanılarak, Malzeme Odaklı Tasarım, Kalıp Odaklı Tasarım ve Modüler Tasarım başlıkları altında değerlendirilmiştir. Buradaki amaç, sürdürülebilir modanın tasarım ayağındaki fikirleri derleyerek tartışmak, farkındalık düzeyini artırmak ve geliştirilebilecek yeni fikirlerin doğmasına yönelik bir basamak oluşturmaktır.
International journal of Science Culture and Sport, 2015
With competition becoming ever fiercer, brands must conform to modern marketing and become more i... more With competition becoming ever fiercer, brands must conform to modern marketing and become more influential on consumer perceptions by developing strategies according to the needs and demands of consumers. Hence it is very important to determine how the brand is perceived and placed in the consumer's mind. Branding is a key issue on the modern agenda. As universities have understood the importance of establishing corporate identity and brand placement, they have joined the race and begun developing social strategies to develop their brand values. These include establishing brand belongingness, advertising and promotions and efforts to make the university stand out among similar ones. Brand placement in the minds of users is attempted through the name, logo, colors, characters and fonts representing the university used on clothing, office material and similar. Brand placement efforts include definitions by consumers of the product or service or attempts to distinguish these from those of competitors. This research deals with a clothing brand representing a university, brand image and product perceptions as well as the brand placement efforts. The scanning method was used in the research. The brand of casual clothing used as an example for brand placement as well as similarly known brands were examined for their product variety, prices and consumer portfolios. Measurement devices were prepared for the brand placement of the apparel designed and produced for the university, and a pilot trial was performed. In the pilot trial, a set of questions was asked to a group of randomly chosen 242 people, consisting of academics, university students and administrative staff. The data obtained were analyzed using SPSS 16.0. Findings were given in tables according to status variables. The finding of the research indicate that in brand placing efforts, for the intended consumer the apparel's fabric, stitching and print/embroidery quality, its price, durability, and practicality as well as the design, color scheme, brand reliability and brand image are important. It was also established that the apparel must reflect the university's corporate belongingness.
International journal of Science Culture and Sport, 2015
Visual perception" is in the first ranking between the types of perception. Gestalt Theory of the... more Visual perception" is in the first ranking between the types of perception. Gestalt Theory of the major psychological theories are used in how visual perception realizes and making sense of what is effective in this process. In perception stage brain takes into account not only stimulus from eyes but also expectations arising from previous experience and interpreted the stimulus which are not exist in the real world as if they were there. Misperception interpretations that brain revealed are called as "Perception Illusion" or "Optical Illusion" in psychology. Optical illusion formats come into existence due to factors such as brightness, contrast, motion, geometry and perspective, interpretation of three-dimensional images, cognitive status and color. Optical illusions have impacts of different disciplines within the study area on people. Among the most important types of known optical illusion are Oppel-Kundt, Curvature-Hering, Helzholtz Sqaure, Hermann Grid, Muller-Lyler, Ebbinghaus and Ponzo illusion etc. In fact, all the optical illusions are known to be used in numerous area with various techniques and different product groups like architecture, fine arts, textiles and fashion design from of old. In recent years, optical illusion types are frequently used especially within the field of fashion design in the clothing model, in style, silhouette and fabrics. The aim of this study is to examine the clothing design applications where optical illusion is used and works done in this subject. Some research of the design with the changing fashion of clothes of different types of optical illusions is discussed with examples of their effects on visual perception. In the study, optical illusory clothing models are scanned by visual analysis from documents like film, video, picture, web pages. The findings were analyzed in terms of the surface and design and effects of the optical illusion on clothing design has tried to put forward.
International journal of Science Culture and Sport, 2015
The aim of this research is to study various entaries belonging to the 19th century and early 20t... more The aim of this research is to study various entaries belonging to the 19th century and early 20th century in terms of design elements and principles. As result of the studies, it was seen that the X silhouette, the straight line type, vertical line direction, velvet, and silky textures, purple color tones in the base, and golden yellow in the embroidery were mostly used. Symmetric balance and symmetric decoration are observed most and it was determined that there were no principle of motion in entari in general, the point of emphasis was in the embroidery, there was no contrast in line and color elements and all design details were in compliance with each other. This study is deemed significant in terms of attracting attention to and introduction of historical clothing important in protecting cultural heritage, and for exhibiting the refined superior aesthetics of period Ottoman Turks.
This research was planned and conducted in order to identify the factors effective in cloth selec... more This research was planned and conducted in order to identify the factors effective in cloth selections of the adolescent girls between ages 13 and 17 and the problems they encounter with their cloths. The data obtained from the survey made with 307 adolescent girls pursuing their educations in Ankara city and between ages 13 and 17 and the sources related to the topic constitute the material of the research. In the results of the research, that the adolescent girls prefer ready-wear products as they like their designs, find high-quality and brandy cloths expensive, are unable to find cloths satisfying intended colors and designs on every occasions, most of them are not satisfies with embellishments used on the cloths, sizes of the cloths had been big at the first years of their adolescence and in the years following this problems began to disappear were determined.
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