Art & Design Faculty

Son yıllarda tüketim davranışı araştırmaları, tüketicilerin tüketim deneyimlerine yani ürün/hizmetlerin yarar boyutlarına odaklanmaktadır. Yarar boyutu, satın alma nedeninin temel belirleyicileri arasındadır, bu özellikleriyle marka değeri yaratılmasında oldukça önem taşımaktadır. Bu araştırmanın amacı, farklı bir araştırmada geliştirilmiş ve farklı ürün ve hizmet kategorilerinde kullanılmış olan marka yarar ölçeğinin moda sektöründe kullanılabilirliğinin sınanmasıdır. Moda ürünü olarak denim pantolon seçilmiştir. Araştırma yöntemi betimsel olup; genel tarama metodu kullanılmıştır. Araştırmanın evreni, yükseköğretimde öğrenim gören gençlerdir. Örneklem seçiminde basit rastlantısal yöntem kullanılmış olup; 391 üniversite öğrencisi araştırmanın çalışma grubunu oluşturmuştur. Araştırma sonucunda; denim pantolon ürünlerine yönelik olarak marka yarar boyutları 5 faktör ve 25 alt bileşenden oluşmuştur. Bu faktörler; faktör yüklerine göre sırasıyla "Sembolik", "Deneyimsel", "Fiziksel", "İşlevsel", "Ekonomik" olarak isimlendirilmiştir. Kullanılan ölçekteki sembolik ve deneyimsel yarar boyutları bütünlüğünü korumuş; işlevsel yarar boyutu ise "fiziksel", "işlevsel", "ekonomik" olarak üç boyuta ayrılmıştır. Araştırmada düzenlenmiş olan denim pantolon markalarına yönelik marka yarar boyutları ölçeğinin, moda sektöründe giyim ürünlerinin yarar boyutlarının incelenmesinde kullanılabileceği sonucuna ulaşılmıştır.

Cerrahi operasyonlarda kullanilan hasta onluklerinin hasta, servis ve ameliyathane hemsirelerinin gorusleri dogrultusunda incelenip, tasarim iyilestirmelerinin yapildigi bu arastirma iki asamadan olusmaktadir. Birinci asamada mevcut durumda kullanilan hasta onlukleri ile ilgili problem durumunun tespitine yonelik hasta, servis ve ameliyathane hemsireleri ile yari yapilandirilmis gorusme formu kullanilarak yuz yuze gorusmeler yapilmis ve kullanimda olan hasta onluklerinin olumsuz yonleri tespit edilmistir. Ulasilan verilere dayali tasarim kritikleri olusturulmustur. Bu tasarim kritiklerinden hasta, servis ve ameliyathane hemsirelerinin ortak paydada fayda saglayabilecegi maddeler tasarimda on planda tutulmustur. Bunlar; mevcut hasta onluklerinin kapanma problemlerinden dolayi bedeni gostermesi ve kapanma sorunlari, standart olculerde olmasi ve ozellikle obezite problemi olan hastalarda sorun cikarmasi, renk ve desen ozelliklerinin olmamasi nedeni ile daha siklikla riskli hasta grupla...

Brand personality attributed to the brand is in case the condition of human character traits. One of the areas of the brand personality is the outdoor sports clothing also knowing as "outdoor" that working city people's adoption of opening up to the outdoor as new way events in a growing desire. In this study, the aims are personality characteristics of the outdoor sport clothing brands and determining the harmony of these personality characteristics with brands. The research is in form of surveying study. The research population consists of people in Turkey who sports outdoor on land. In the sampling selection simple random sampling technique is utilized with asking concerned people to participate in the survey on a voluntary basis. The obtained data are analyzed and evaluated by using SPSS packet program. The survey that has been proven reliability and validity (α = 0904) in the pilot application has sent to the related association members in a month-long through internet and a total of 103 people were replied. It has been identified that research participants are interesting in mostly as trekking, mountaineering, camping and biking outdoor sports and they are working in the public sector. Under research, in the result of factor analysis to determine the brand personality of outdoor sports brands, it had been seen that "competence", "traditional" and "androgen" dimensions were come through and the dimension of "excitement" was separated into three parts.

Traditional Turkish apparels have a distinctive place in Turkish cultural history. Known as an indispensable part of Turkish history and taking part among our historical proofs, our traditional apparels are important sources of data enlightening us about wear, traditions and customs of our ancestors. Traditional apparels vary in characteristic and form depending on the localities. However, having a crucial place in the cultural richness of Turkish people, who have a rich history, traditional wear has started to change and disappear over time due to the factors such as rapid advancement of technology, strengthening of the communication network, different worldviews, life nested within different societies, fashion and affectation. The aim of this research is to reveal our cultural assets that have been sinking into disappearance, to prevent their disappearance and to ensure that they are conveyed to the future generations. The study universe consists of the local women's apparels found in chests in Mudurnu county of Bolu province. In the research, a total of 8 traditional apparels including 2 called "üçetek", 2 called "iç don", 1 called "göynek", 1 called "bindallı", 1 called "top entari" and 1 called "şalvar" were examined in terms of the material used, color, modelpattern and stitching techniques.

In this research, the aim is to identify the problems experienced by elderly people in using medical products and their expectations related with these products. The research material consists of resources and data obtained by 95 volunteer subjects with questionnaires who live in Ankara and are treated in physical therapy and rehabilitation centers in hospitals or private foundations. The data collected is analyzed within SPSS 17.0 software. The data collected from the sample by questionnaires is shown in cross-tables with respect to gender variable. χ2 correlation test is applied to the sample in order to identify the relation between the gender variable and the problems experienced in using medical products. As results of this 1 Yrd.Doç.Dr., / Öğr.Gör.Dr., / Öğr.Gör.Dr., Gazi Üniv. Mesleki Eğitim Fak., Giyim Endüstrisi ve Moda Tasarımı Eğit. Böl., Beşevler / ANKARA Ağaç, Gürşahbaz, Özelmas Kahya 74 research; it is found that while buying medical products, the elderly people choose...

Aging is a regular and inescapable process that causes some changes on psychology, intelligence qualifications and social relations of people. Importance of clothing increases during elderly stage due to physical changes at the body and limitations arising body changes effect clothing preferences. It has been tried to determine clothing buying behavior of more than 60 years old man consumers in this investigation. The aim of this investigation is to evaluate after determining clothing buying behaviors of elderly man consumers and offer some suggestions to consumers and producers according to the results. Material of this investigation is consist of data obtained questionnaire forms that are carried out 840 voluntary people from more than 60 years old ready to wear consumers living different regions (Istanbul, Ankara, Izmir and Adana) of Turkey. According to the data derived from this questionnaire form, clothing buying behaviors of elderly men consumers have been determined and eval...

Bu arastirmanin amaci, ilkogretim birinci kademede ogrenim goren ogrencilerin giysi tercihlerini, giysi alimlarindaki secimlerini ve giysi satin alma davranislarina etki eden faktorleri belirlemektir. Arastirma kapsaminda Ankara’da bulunan ozel ve devlet okullarinin ilkogretim kademesinde ogrenim goren, 7–11 yasaraligindaki 220 ogrenciye anket uygulanmistir. Anket uygulamasi sonucu elde edilen veriler, okul degiskeni dikkate alinarak capraz tablolarda verilmisve degiskenler arasindaki istatistiksel iliskinin analizi icin  χ² analizi yapilmistir. Bulgulara gore, 7–11 yasarasindaki ozel ve devlet okulu ogrencileri giysi alisverisini aileleri ile birlikte yapmaktadir. Alisveriste ogrencilerin tercihlerine en fazla annenin etkili oldugu ve okul turu fark etmeksizin ogrenciler icin ihtiyac duyuldugunda alisverisyapildigibelirlenmistir. Giysilerde tercih edilen renkler acisindan bakildiginda en fazla mavi renk one cikmistir. Giysi alisverislerinde ogrencilerin giyinip soyunma konusunda du...

The aim of this research is to study various entaries belonging to the 19th century and early 20th century in terms of design elements and principles. As result of the studies, it was seen that the X silhouette, the straight line type, vertical line direction, velvet, and silky textures, purple color tones in the base, and golden yellow in the embroidery were mostly used. Symmetric balance and symmetric decoration are observed most and it was determined that there were no principle of motion in entari in general, the point of emphasis was in the embroidery, there was no contrast in line and color elements and all design details were in compliance with each other. This study is deemed significant in terms of attracting attention to and introduction of historical clothing important in protecting cultural heritage, and for exhibiting the refined superior aesthetics of period Ottoman Turks.

With competition becoming ever fiercer, brands must conform to modern marketing and become more influential on consumer perceptions by developing strategies according to the needs and demands of consumers. Hence it is very important to determine how the brand is perceived and placed in the consumer's mind. Branding is a key issue on the modern agenda. As universities have understood the importance of establishing corporate identity and brand placement, they have joined the race and begun developing social strategies to develop their brand values. These include establishing brand belongingness, advertising and promotions and efforts to make the university stand out among similar ones. Brand placement in the minds of users is attempted through the name, logo, colors, characters and fonts representing the university used on clothing, office material and similar. Brand placement efforts include definitions by consumers of the product or service or attempts to distinguish these from those of competitors. This research deals with a clothing brand representing a university, brand image and product perceptions as well as the brand placement efforts. The scanning method was used in the research. The brand of casual clothing used as an example for brand placement as well as similarly known brands were examined for their product variety, prices and consumer portfolios. Measurement devices were prepared for the brand placement of the apparel designed and produced for the university, and a pilot trial was performed. In the pilot trial, a set of questions was asked to a group of randomly chosen 242 people, consisting of academics, university students and administrative staff. The data obtained were analyzed using SPSS 16.0. Findings were given in tables according to status variables. The finding of the research indicate that in brand placing efforts, for the intended consumer the apparel's fabric, stitching and print/embroidery quality, its price, durability, and practicality as well as the design, color scheme, brand reliability and brand image are important. It was also established that the apparel must reflect the university's corporate belongingness.

Sürekli değişen dünya düzeni içerisinde bu değişiklere ayak uydurma isteği, her koşulda yeni ve farklı olanı arzulayan tüketim toplumlarını, moda dünyasında ise neredeyse altı aydan da kısa süren trendleri gündeme getirmektedir. Tasarımlar, bu trendlere sırtını dayayarak esas tanımı olan "problem çözme eylemi"nden uzaklaşmakta iken küreselleşme, sürdürülebilirlik ve diğer çevresel ihtiyaçlar gibi güncel problemleri de ortaya çıkarmaktadır. Kısa süreli trendlere yönelik karşı akımla beraber dünya; tüketimi yavaşlatma, çevre bilincine sahip olma, gelecek nesillere yaşanabilir alanlar bırakabilme arzusuyla tasarımda sürdürülebilirlik kavramına yönelmektedir. Makalenin ana konusunu sürdürülebilir moda kavramı oluştururken bu kavrama yönelik tasarım fikirleri, Flatcher (2008) ve Sherin'in (2013) yaklaşımlarından faydalanılarak, Malzeme Odaklı Tasarım, Kalıp Odaklı Tasarım ve Modüler Tasarım başlıkları altında değerlendirilmiştir. Buradaki amaç, sürdürülebilir modanın tasarım ayağındaki fikirleri derleyerek tartışmak, farkındalık düzeyini artırmak ve geliştirilebilecek yeni fikirlerin doğmasına yönelik bir basamak oluşturmaktır.

The history of fashion has shown that art and fashion are influenced by each other. Cooperation between the two disciplines is quite extensive. In this work, first, the installation artist Yayoi Kusama’s installations and the clothes that she prepared for these installations are examined. Then, the 2012 collection prepared with the cooperation of Yayoi Kusama-Louis Vuitton was examined and visual content analysis forms were created. As a result of the findings, a capsule collection was prepared in honour of Yayoi Kusama and photographed by establishing the figure–ground relationship as in the fashion photographs of the Yayoi Kusama-Louis Vuitton collection. Keywords: Yayoi Kusama, Louis Vuitton, fashion design, art, capsule collection.

Öz Kostüm; onu taşıyan karakterin üzerinde kalmamakta giysileriyle farklılık isteyen eğlence ya da tarz oluşturan kişilerce, hayran oldukları karakterin dış görüntüsüne bürünerek onun ruh haliyle kendilerini içselleştiren kişiler tarafından da kullanılmaktadır. Son yıllarda uzak doğudan başlayarak dünyayı etkisi altına almaya başlayan bu durumun yeni bir alt giyim kültürünü oluşturduğunu söylemek mümkündür. Anime, manga, film, oyun ya da animasyon karakterlerinin görüntüsüne ve kimliğine bürünmek isteyen kişilerce ortaya çıkarılan bu olgunun ise Cosplay olarak isimlendirildiği görülmektedir. Gerçekleştirilen yazın taramasında karakter analizine uygun kostüm tasarımı, cosplay çalışma süreçlerini irdeleyen herhangi bir çalışmaya rastlanılmamıştır. Animasyon karakterlerin ve cosplay çalışmalarının ilişkili olduğunun vurgulandığı bu çalışmada; karakter analizinin nasıl gerçekleştirildiği, karakter analizine göre kostüm tasarımlarının geliştirilmesi planlanmaktadır. Bu çalışmadaki temel ...

Öz Gözün gördüğü, tek boyutlu uzunluk sembolüne, çizgi denir. Çizgi geometrik karakter bakımından düz çizgi, eğri çizgi ve kırık çizgi olarak üçe ayrılmaktadır. Giysilerde çizgiden, bazen bir elbisenin kesiti veya ana hattı bazen de elbise içindeki açıklığı bölen bir stil çizgisi olarak bahsedilebilir. Giysi tasarımcısı giysideki kup ve benzeri hatları göstermede çizgi öğesini kullanır. Ayrıca çizgi ögesi; düz, verev ve eğri şekillerden modele en uygun olanı tercih edilerek kullanılır. Çizgilerin, giysilerde kullanıldıkları türleşme yoğunluklarına (ölçüye, aralıklara, tonlara, yönlerine) bağlı olarak insanlarda algı değişimleri ortaya çıkardığı bilinmektedir. Çizgi, yükseklik ve genişlik gibi görsel yanılsamalar ile bir figürün daha ince veya daha kalın görünmesini sağlar. Bu çalışmada görsel sanatlar içinde önemli bir yere sahip olan Gestalt Kuramı ve Optik Yanılsama olgusu ve onu meydana getiren unsurlar içinde yer alan, Müller-Lyer (ok çizgisi) yanılsama biçiminin, giysi üzerinde...

Moda tasarımı alanı, son yıllarda yeni modellerin ve yüzeylerin tasarlanmasında, çeşitli disiplinlerden, sanat akımlarından, kuramlardan ve sosyolojik olaylardan etkilenmektedir. Bu araştırmada görsel sanatlar içinde önemli bir yere sahip olan Gestalt Algı Kuramı ve "optik yanılsama" olgusu ile onu meydana getiren unsurlar ve biçimler açısından giyside kup ve desen özelliklerinin etkisi araştırılmıştır. Araştırmada tarama yöntemi kullanılmıştır. Araştırmanın evrenini Türkiye'deki üniversitelerin güzel sanatlar, mimarlık ve tasarım bölüm veya programlarındaki (Endüstri Ürünleri Tasarımı, Görsel Sanatlar ve Resim, Grafik ve Grafik Tasarımı, İç Mimarlık ve Mimarlık, Moda ve Tekstil Tasarımı) öğretim elemanları oluşturmuştur. Araştırmadan elde edilen bulgular arasında; Aynı kuplu farklı kumaş desenli elbise modelleri arasından en çok dikey ince çizgili ve balıksırtı desene sahip olanların ince, dikey ince ve kalın çizgili olanların ise uzun algılandığı tespit edilmiştir. Yatay kalın çizgili desene sahip elbisede ise algı geniştir. Desen algısında önceki öğrenme ve deneyimlerin etkili olduğu ulaşılan bazı sonuçlar arasındadır.

In this research, it is aimed to identify the work satisfaction levels of employers who are employed in ready to wear companies, by identifying the employing alternatives, job properties, payment levels, environment properties, characteristics of managers and their opinions about friendship relations.The materials of the research consists of the data and the related resources obtained by a questionnaire over 135 workers employed in 9 small and middle enterprises in Ankara each of which is joined to the Union of Chambers and Commodity Exchanges of Turkey, employing 15-150 employers and involved both in internal and external commerce.The obtained results are the following facts: the employers of ready to wear sector the information and the directive related with their jobs are supplied by the managment and they are content with managers' approach to them; but they are inadequate in-service training practices have been identified.

This study consisted of two stages in which the patient aprons used in surgical operations are examined according to the opinions of the patients, service and operating room nurses and the design improvements are made. In the first stage, face-to-face interviews were made with patient, service and operating room nurses and semi-structured interview form to determine the problem status of patient aprons used in the current situation and negative aspects of the patient aprons in use were determined. Design critics based on the data obtained have been established. From the design criterias, the items that patients, service and operating room nurses can benefit from in common are prioritized in the design. These; presenting the body due to closure problems of the patient aprons and closure problems, the standard size and problems in patients with obesity problems, especially because of the lack of color and pattern features more often risky patient groups to create a psychological bad effect, arm length-skirt length problems, functionality in the forefront of absence. Based on these design critics, ten patient apron designs were designed to meet the needs at the optimal level according to the opinions of the patient, service and operating room nurses. In the second phase of the study, a design example will be realized by selecting a design which has multiple functionalities and features to meet the existing needs. As a result of the research, physical and psychological comfort problems of the patients about the aprons, service and operating room nurses experienced psychological and functional comfort problems. Designs aimed at eliminating problems will contribute to the eradication of the ergonomic and psychological problems of patients and nurses and contribute to the corporate image in health institutions.

The importance of the fact that Turkish brands should cross the borders, that Turkish manufacturer should leave aside contract manufacturing and that a positive image should be acquired in the international platform is continuously emphasized in various publications and meetings. The necessity of the sector to build brands is much better understood with each passing day. With the research that was undertaken upon setting off from this necessity, it was aimed to examine the problems of branding encountered by Ready-to-Wear Sector that is one of the most important sectors of Turkish Economy. For this purpose, a survey form was prepared by the researcher that included questions towards reaching the characteristic information and determining the branding problems pertaining to the sector. The survey form was applied to 136 medium and large scale establishments that operate in 8 different provinces and that do not carry out contract manufacturing and the data that was obtained was analyzed by using SPSS 15.0 statistics program. The answers given according to the scales of establishments are presented in cross tables. Cronbach Alfa (α) test statistic was carried out for the scale validity/reliability for 13 different variables that were measured with the 5 point Likert scale. For the measurement of statistical relations between establishments' scale variable and the variable pertaining to branding,  2 relation analysis was used. The results that were acquired were evaluated on (P) < α = 0,05 significance level. At the end of the research it was determined that the most important problems of ready-to-wear establishments are inabilities of finding qualified personnel both in fashion-brand design and brand management subjects, the problems encountered in design and product quality, insufficient financing, insufficient brand promotion studies and public relations studies, complexity of studies of brand establishing and brand registry and the time spent for these studies.