JTBD

Definition	:	Jobs to Be Done
Category	:	Business » Business Terms
Country/Region	:	Worldwide
Popularity	:
Type	:	Initialism

What does JTBD mean?

Jobs to Be Done (JTBD) is a framework that focuses on understanding the fundamental tasks customers are trying to accomplish when they buy (hire) a product. It shifts the focus from product features to the actual outcomes users are trying to achieve.
JTBD helps product and marketing teams understand why consumers buy the products they do and how to create a product that effectively meets customer needs.