• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
Farnam Street Logo

Farnam Street

Mastering the best of what other people have already figured out

  • Newsletter
  • Sponsor
  • Podcast
  • Articles
  • Log In
  • Become a Member
TweetEmailLinkedInPrint

Inquire about Sponsorship

We have two compelling sponsorship opportunities.

Brain Food Newsletter

The Brain Food Newsletter is one of the most popular in the world.

  • Read by the most influential people in the world
  • Over 950,000 subscribers
  • Open rates over 45-48%
  • Sent weekly on Sunday
  • One sponsor per newsletter
  • Booking Q3 2026 now

The Knowledge Project Podcast

The Knowledge Project is a long-form interview podcast hosted by Shane Parrish.

Each episode is an in-depth conversation with world-class founders, investors, and operators about how they actually think and make decisions.

Past guests include Marc Andreessen, Reed Hastings, Bill Belichick, Stephen Schwarzman, Tobi Lütke, Bill Ackman, Howard Marks, Jim Collins, Daniel Kahneman, Brad Jacobs, Morgan Housel, James Clear, Bruce Flatt, and Nicolai Tangen – among many others.

Episodes average over 150,000 audio downloads in the first 180 days, with an additional 50,000+ (up to 2million) YouTube views and 500K–1M impressions on X per episode.

How We Work With Partners

We build relationships.

The Knowledge Project works directly with companies. We’re selective about who we partner with because our listeners trust Shane’s recommendations, and we intend to keep it that way.

Every sponsor read is written and performed by Shane, tailored to the partner, and woven into the episode. We limit each show to 3–4 sponsors.

There are three tiers:

Presenting Partnership

One per quarter. 

  • First sponsor placement in every episode
  • Logo on episode album art
  • Logo on YouTube thumbnails
  • Logo watermark on clips and video
  • 45–60 second custom host-read ad per episode
  • Mention in the show description and website show notes

Midroll Sponsorship

  • 45–60 second custom host-read ad per episode
  • Mention in the show description and website show notes

Production Sponsorship

  • “Production sponsored by…” card appears 3–6 minutes into the video
  • Link in show description
  • No host read

If this feels like a fit, please fill out this form to get started:

← Back

Thanks! Our team will be in touch soon.

Discover What You’re Missing

Get the weekly email full of actionable ideas and insights you can use at work and home.


As seen on:

New York Times logo
Wall Street Journal logo

Articles

  • Mental Models
  • Decision Making
  • Learning
  • Book Recommendations
  • All Articles

Podcast

  • Latest Episodes
  • Organized by Theme
  • ChatBot

Books

  • Clear Thinking
  • The Great Mental Models
  • All Books

Newsletter

  • Archive
  • Sign Up

About

  • About Shane
  • Speaking
  • Inquire about Sponsorship

Farnam Street Logo

© 2026 Farnam Street Media Inc. All Rights Reserved.
Proudly powered by WordPress. Hosted by Pressable. See our Privacy Policy.

We’re Syrus Partners.
We buy amazing businesses.


Farnam Street participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising commissions by linking to Amazon.