Site Kit par Google – Analytics, Search Console, AdSense, Speed

Description

Site Kit est l’extension WordPress officielle de Google pour vous aider à comprendre comment les internautes trouvent et utilisent votre site. Site Kit est la solution unique pour déployer, gérer et obtenir des informations à partir des services Google essentiels afin de garantir le succès de votre site sur le Web. Il fournit des informations actualisées faisant autorité, issues de plusieurs services Google, directement sur le tableau de bord WordPress pour un accès facile et gratuit.

Mettre le meilleur des outils Google au service de WordPress

Site Kit inclut des fonctionnalités puissantes qui rendent l’utilisation des services Google transparente et flexible :

  • Statistiques faciles à comprendre directement sur votre tableau de bord WordPress
  • Statistiques officielles provenant de plusieurs outils Google, le tout dans un seul tableau de bord
  • Quick setup for multiple Google tools without having to edit the source code of your site
  • Metrics for your entire site and for individual posts
  • Facile à gérer, gestion des droits sur WordPress et les différents produits Google

Outils Google pris en charge

Site Kit affiche des statistiques et des informations clés issues de différents services Google :

  • Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site.
  • Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete.
  • AdSense: Keep track of how much your site is earning you.
  • PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights.
  • Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager.

Installation

Note: Make sure that your website is live. If your website isn’t live yet, Site Kit can’t show you any data.
However, if you have a staging environment in addition to your production site, Site Kit can display data from your production site in the staging environment. Learn how to use Site Kit with a staging environment.

Installation depuis WordPress

  1. Allez sur Extensions > Ajouter.
  2. Rechercher pour Site Kit by Google.
  3. Installer et activer l’extension Site Kit by Google.
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

Installation manuelle

  1. Téléverser le dossier google-site-kit dans le répertoire distant /wp-content/plugins/.
  2. Aller dans Extensions.
  3. Activer l’extension Site Kit by Google.
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

Après l’activation

  1. Aller dans le nouveau menu Site Kit.
  2. Suivez les instructions pour la procédure de configuration.
  3. Accédez au tableau de bord principal de Site Kit, qui affiche déjà les mesures clés à partir de Search Console.
  4. Connect additional Google tools under Site Kit > Settings. Learn more about which tools are right for you.

FAQ

Pour plus d’informations, visitez le site officiel de Site Kit.

L’extension Site Kit est-elle gratuite ?

The Site Kit plugin is free and open source, and will remain so. Individual Google products included in Site Kit are subject to standard terms and fees (if any) for those products.

What are the minimum requirements for Site Kit?

In order to successfully install and use Site Kit, your site must meet the following requirements:

  • WordPress version 5.2+
  • PHP version 7.4+
  • Modern browser – Internet Explorer is not supported
  • Is publicly accessible – it isn’t in maintenance mode, accessible only via password, or otherwise blocked
  • REST API is available – Site Kit must be able to communicate via REST API with Google services. To ensure that the REST API is available for your site, go to Tools > Site Health.

Why is my dashboard showing “gathering data” and none of my service data?

It can take a few days after connecting Site Kit to a Google service for data to begin to display in your dashboard. The “gathering data” message typically appears when you’ve recently set up a Google service (i.e. just created a new Analytics account) and/or your site is new, and data is not yet available for display.

If you are still seeing this message after a few days, feel free to get in touch with us on the support forum.

Why aren’t any ads appearing on my site after I connected AdSense?

If you’re new to AdSense when you connect via Site Kit, your new AdSense account and your site will need to be manually reviewed and approved for ads by the AdSense team. Ads will not display until your account and site have been approved. Check out this guide for more information about the approval process and timeline.

You can check your approval status in Site Kit by going to Settings > Connected Services > AdSense and clicking Check your site status. This link will direct you to AdSense. If you see “Ready,” your account and site have been approved and should be displaying ads. If you see “Getting ready…,” your account and site are still under review and your site will not display ads until they have been approved.

If Site Kit has successfully added the AdSense snippet to your site and your account and site have been approved, but your site is still not showing ads, contact the AdSense Help Center for assistance.

You can find more information on how Site Kit works with AdSense in our Managing AdSense guide.

Is Site Kit GDPR compliant?

When using Site Kit, site owners are responsible for managing notice and consent requirements – including GDPR requirements – as described in Google’s Terms of Service.

By default, Site Kit does anonymize IP addresses upon activation of the Google Analytics module. This setting can be turned off in Site Kit > Settings > Analytics > Anonymize IP addresses.

There are a number of third-party plugins that allow you to block Google Analytics, Tag Manager, or AdSense from capturing data until a visitor to the site consents. Some of these work natively with Site Kit by providing plugin-specific configurations. You can find out more about these by visiting our GDPR compliance and privacy page.

Where can I get additional support?

Please create a new topic on our WordPress.org support forum. Be sure to follow the support forum guidelines when posting.

Avis

19 janvier 2026 1 réponse
Site Kit by Google makes it easy to connect Analytics, Search Console, and AdSense in one place. The dashboard is simple and helpful for tracking website performance.
14 janvier 2026 1 réponse
This is a great plugin for easily showing clients what kind of traffic Google is bring in but, it adds a lot of bloat. Running Lighthouse before and after installation tells the whole story. If you/your client needs an easy to read Google stats dashboard, this is it. If you/your client is suffering from slow load times, disable this plugin first.
12 janvier 2026 1 réponse
This plugin appears to have a bug. I have attempted to connect Google Analytics on three different sites, and in each case it connects to the wrong property. When tested, the tag is not detected. On inspecting the page source, an incorrect measurement ID is being injected. This issue has occurred consistently across all three sites. Please investigate this.
10 janvier 2026 1 réponse
Site Kit by Google is a handy WordPress plugin that brings essential Google tools—like Analytics, Search Console, and PageSpeed Insights—right into your dashboard. It makes tracking traffic, performance, and search data simple and accessible without leaving your site. Easy to set up and especially useful for beginners, Site Kit provides clear insights to help you understand and improve your site’s performance. Overall, it’s a convenient and free tool for anyone using Google services to monitor their WordPress site.
2 janvier 2026 1 réponse
Easy way to connect Google Analytics, Search Console, and other tools in one place. Simple setup and very helpful for tracking site performance. 👍
1 janvier 2026 1 réponse
The plugin is continually having issues. I would not recommend it. There are conflicts with my security plugin, which on my other sites that just use the tags in the heading, all works perfectly. I would go with extreme caution on using this app as there are major gaps in my analytics and reporting because it is continually kicking out my login details and I am constantly having to log back in, and then that time I am not logged in, has data missing.
Lire les 978 avis

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Journal des modifications

1.171.0

Enhanced

  • Update generated PHP client library for Reader Revenue Manager. See #12035.
  • Add Reader Revenue Manager policy violation information to the Site Health screen. See #12018.
  • Add support for custom module connection status in the Settings screen. See #12016.
  • Add periodic synchronization for Reader Revenue Manager publication content policy status. See #12004.
  • Add data store configuration for RRM policy violation status retrieval. See #12003.
  • Add necessary module settings for Reader Revenue Manager policy violations. See #12000.
  • Migrate to generated Google API client libraries. See #11983.
  • Update the user menu component to close the user tooltip when the menu is opened. See #11956.
  • Add « Data gathering complete » Welcome modal variant to notify users when Analytics data gathering is finished. See #11909.
  • Update tour tooltip styles as part of the new setup flow. See #11812.
  • Update the dashboard to display the welcome modal. See #11809.

Fixed

  • Fix issue in Email Reports when reporting on pages with increased page clicks. See #12033.
  • Update the Email Reporting logic to avoid sending emails with no data. See #11964.
  • Fix FrequencySelector component on small screens and add « Current subscription » badge. See #11959.
  • Fix bugs with email reporting panel in various states. See #11957.
  • Update Notices and NoticeNotifications components to follow mobile styles in tablet viewport. See #9215.

See changelog for all versions.