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MODULE 4
PARTICIPATORY STAKEHOLDER ENGAGEMENT
SYLLABUS:
wren
>
Participatory stakeholder engagement
Importance of disaster communication.
Disaster communication- methods, barriers,
Crisis counselling,
Introduction to Capacity Building. Concept ~ Structural Measures, Non-structural
Measures.
Introduction to Capacity Assessment, Capacity Assessment; Strengthening Capacity for
Reducing Risk.
RT 1
Stakeholder ‘participation’, stakeholder “engagement? is the
organisational management and
interactions between two or
more stakeholders in policy making, development projects,
decision making in disaster risk reduction (DRR) education.
In brief, ‘stakeholder participation’ is the involvement of interest groups in a planaing or
decision-making process.
Participatory development is defined as 2 process in which people are proactively and
significantly involved in all decision-making processes that affect their lives.
‘TYPES OR FORMS OF STAKEHOLDER PARTICIPATION (imp)
‘The three basic forms of stakeholders are:
1) Primary stakeholder
2) Secondary stakeholder
3) Key stakeholder
1) PRIMARY STAKEHOLDER:
Beneficiaries of a development intervention.
People who are directly affected by a disaster.
lakeholders include: homeowners, renters, homeless
In disaster risk reduction, the:
small-scale businesses.
persons and community-Ss
2) SECONDARY STAKEHOLDER
* Refer to those who indirectly influence a development intervention.
* They include the government, line ministry and project staff, implementing agencies, local
governments, civil society based organisations, private sector firms, and other development
agencies,
3) KEY STAKEHOLDER
* This group can significantly or directly influence a development intervention
* This groups are important to the success of the project through financial resources or
power,
E4g- National Disaster Management Organisation (NADMO)
Ministry of Local Government and Rural Development (MLGRD),
IPA’
{mn stakeholder participation initiatives some groups - such as the very poor, women,
nomadic groups or ethnic minorities - may lack the organisational, social or financial
‘means to make their Voices heard and participate effectively.
* These are often the exact stakeholders whose needs and interests are critical to the success
‘and sustainability of development interventions.
Special efforts are needed to address the disequilibrium of power, knowledge and influence
among stakcholder groups and to allow weaker, ess organised groups to interact effectively
with stronger, more established stakeholders. These include:
1, Capacity building
2. Mandated Representation,
3. Separate Events
4. Levelling Techniques.
5. Use of Intermediaries,
L CAPACITY BUILDING
* Providing training, coaching, funds or other resources to marginalised groups to assist them
in organising, mobilising support, identifying and articulating their interests;2. MANDATED REPRESENTATION
Where there is a danger of exclusion, it may be useful to establish targets of representation, for
example, agreeing that all village committees will include an established number of women or
that all ethnic groups in a given community will be represented on a decision-making body;
3, SEPERATE EVENTS:
In some cases, it may be valuable to meet with specific population groups separately, for
example, to hold a separate women’s meeting to discuss their particular concerns;
4, LEVELLING TECHNIQUES:
© Power differentials between stakeholders can be reduced through the use of participatory
methods.
‘+A skilled facilitator can use a number of techniques to ensure that all participants have
equal opportunity to make their voices heard.
«Negotiating systems may need to be developed for handling conflicting interests between
different groups of local stakeholders;
5. USE OF INTERMEDIARIES
+ In circumstances where the direct participation of marginalised individuals themselves is
not feasible, intermediaries or surrogates may be identified to represent their views and
defend their interests.
* For example, if it is not possible for women farmers from isolated areas to participate
directly in a national forum on agricultural development, female extension workers might
be selected to represent their interests
» BENEFITS OF STAKEHOLDER PARTICIPATION IN DRR (IMP)
* Improved programme/project design by drawing on local knowledge and expertise to
ensure that designs accurately reflect stakeholder priorities and needs;
+ Strengthened stakeholder commitment to, and ownership of, policies and projects, leading
to increased uptake of project services and greater willingness to share costs;
‘+ Enhanced sustainability as a result of increased stakeholder ownershiy
+ Opportunity to foresee and/or resolve potential obstacles, constraints and conflicts:
Emphasised means to identify and address potential negative social and environmental
impacts;Ss
© Opport innovations based on field experience;
nity to generate social leaning and innovati
‘apacity to analyse problems and initiate other development activities
Capacity to analys lems and initi ‘lopmen *
ins of in} str itabl
Improved means of ensuring that project benefits are distributed equitably
BC ind civil society
Strengthened working relations between stakeholders, government a1 ty
organisations and development partners,
» COST & RISK OF STAKEHOLDER PARTICIPATION IN DRR (IMP)
MASE RISK OF STAKEHOLDER PARTICIPATION IN DRR (IMP)
Each progressive level of stakeholder participation brings with it different costs and risks.
‘The principal cost i the absence of stakeholder participation in programmes and projects.
Lack of stakeholder participation can lead to
* Danger of undertaking poorly planned or merel
y token participatory activities due to
limited time, capacity,
commitment or resources;
Lack of politcal will onthe part of govemments to allow wide stakeholder participation
influence;
Difficulty in reaching out to marginalised
because they fear loss of power ori
Sroups and ensuring that the true priorities and
Reeds of poor and vulnerable groups are represented;
* Difficulty in identifying genuine represe
‘mative non-governmental organisations (NGOs)
and civil society organisations (C805);
Co-optation of the stakeholder partici
ation process by more powerful or articulate
Stakeholders, and the exclusion of th
'¢ Poor and disadvantaged;
1 SIN
‘The most fundamental steps in stakeholder analysis can be enumerated as follows:
Step 1: Identify key stakeholders;
‘Step 2: Assess stakeholder interest and
Project impacts
Step 3: Stakeholder prioritisation
Step 4: Outline a stakeholder participation strategy.
to ask in addressing this issue are
1) Who are the programme or project targeted beneficiaries?
2) Who might be adversely impacted?3) Who are the projects main supporters and opponents?
4) Who is responsible for carrying out planned activities?
5) Who can contribute financial and technical resources?
«An initial list of stakeholders can be drawn up on the basis of a desk review of secondary
data (publications and documents) and existing staff knowledge of the project, sector and
country.
«This preliminary list must then be verified, modified and enhanced through the use of the
questions discussed above.
STEP 2: ASSESS STAKEHOLDER INTERESTS AND PROJECT IMPACTS:
Once relevant stakeholder groups have been identified, the next step is to analyse their
interests (overt and hidden) and to assess the potential impact of the proposed project on their
interests.
Key questions for participants to answer include:
1) How does each group of stakcholders perceive the problem at hand and proposed
solutions?
2) What are their key concerns and interests with respect to the project?
3) What are stakeholders’ expectations of the project?
‘These questions are best answered by stakeholders themselves in the context of a stakeholder
workshop. Such a workshop requires careful preparation and could require a full day
STEP 3: STAKEHOLDER PRIORITISATION
‘The analysis of stakeholder interests and project impacts should allow the project team to
categorise different groups of stakeholders and to determine the relative priority that the project
should give to each stakeholder group's interest.
Key questions to engage the attention of participants are:
1. Who are the project’s targeted primary beneficiaries?
2, What is the importance of each stakeholder group to the success of the project?
3, What is the degree of influence of each stakeholder group over the project?
4
| Ase special measures needed to protect the interests of primary stakeholder groups that
are weak or vulnerable?hee Be
1 STRATEGY
STEP 4: OUTLINE A STAKEHOLDER PARTICIPATION
STEP 4: OUTLINE A STAKEHOLDER PARTICIPATION STRA0 TAT
‘ the specific activig
This involves development of a stakeholder action plan that outlines spe Viti
is inv
to be carried out by each stakeholder group.
i ’, While others
* Some stakeholder groups will have active and continuous roles to play, may
v
i ents of
only need to be kept informed of progress or be involved at certain key mom
planning or implementation.
‘Stakeholder Analysis Matrices (imp 3 or 7 marks)
Stakeholder matrix is a tabular representation which shows the framework for recording
‘and organising the information generated by a stakeholder analysis in the context of DRR
‘The three variables used to
Construct the matrices are listed below:
+ Interests: the priority c
“oncems of the stakeholder group (or what is ‘at stake’ for them);
Influence: the degree to which the stakeholder group has power and control over the
endeavour and can thus facilitate or hinder its implementation; and
Importance: the degree to which the achievement of Programme or project objectives
Aepends on the active involvement ofa given stakcholder group
( Stakeholder Interest(s) at] Eff "of De ree of | Importance of
Broups stake in| project on | influence of stakeholder for
relation to | interest(s) Stakeholder | success of
Freee | mown peer Project | project
+ (Positivey > US unknown — | U=unknowa I=little ino
0= neutral Ilittle/no influence
>= (aegative) | importance 2=some
2-some influence
importance 3-moderate
influence
4-significant
influence
ery
influentialMETH FOR P,
1, Participatory meetings and workshops:
It can be done through the following ways:
a) Panel discussions:
© Panelists build off each other’s answers to elicit different opinions and deepen the
discussion.
The discussion can start with an overview presentation and brief comments from each
panellist to frame the discussion and provide the audience with an understanding of the
experience and viewpoint each panellist brings.
Discussion is richest when the panel members represent different key constituencies,
expertise or points of view related to the topic and when advanced preparation clarifies
‘each panel member's role and how one relates to the other panel.
b) Pyramid Schemes
‘© Participants are given a question or problem to think through on their own fora few
minutes.
© They are then asked to join with a neighbour to discuss the topic in twos, then in a
subsequent round in groups of four or six, then in groups of eight or twelve.
«Growing the groups larger provides the opportunity for ftiendly challenging of ideas and
cross-fertilising the best of answers across groups.
©) Debates
Speakers present opposing sides of an issue.
= ‘This format can liven up a discussion topic that lends itself to debating pros and cons,
multiple views, or conflicting opinions around an issue.
«As. variation, groups of participants can be assigned opposing sides of an issue and
asked to formulate the key debate points as a group.
d) Round Table
«Participants form groups around a specific topic area in order to share experiences and
discuss ideas.
«This format provides an informal setting for starting dialogue, sharing and discussion* Depending on the purpose, formal questions could be posed to the group to guide their
discussion or the topic could remain open for the group to determine the direction of ug,
conversation,
2, Participatory Research/Data Collecti
Participatory Rural Appraisal (PRA) is one participatory research approach that offers a ‘basket
of techniques’ from which those most appropriate for the project context can be selected, The
basic principles of PRA tools are:
* Participation: local people serve as partners in data collection and analysis;
= Flexibi
time;
not a standardised methodology, depends on purpose, resources, skills, and
‘Teamwork: outsiders and insiders, men and women, mix of disciplines, etc.
Optimisation: optimal cost and time efficient, but ample opportunity for ignorance,
analysis and planning, etc;
Systematic: for validity and reliability, partly stratified sampling, crosschecking
2. DISASTER COMMUNICATION
* Communication is the act of transmitting information verbally or non-verbally.
* Communication is more than exchanging information; it’s about und.
lerstanding the
emotions and intentions behind information,
BASIC STEPS IN COMMUNICATION (IMP);
1. Forming of communicative intent
1
- Message composition
. Message encoding
|. Transmission of signals
2.
3
4,
5. Reception of signals
6. Message decoding
7
Interpretation
v
IMPORTANCE
OF COMMUNICATION IN DRR (IMP)
1. Communication promote preparedness for disasters
2, Communications provi.
ly warnings signals of disasters
3. Communication facilitates proper response to disastersEERECTIVE COMMUNICATION:
Effective communication includes non-verbal
communication, engaged listening,
‘managing stress in the moment, the ability to communicate assertively, andthe capacity to
“evognise and understand your own emotions and those of the person you are
communicating with,
>» STEPS TO EFFECTIVE COMMUNICATION (IMP):
L
Use standard terminologies when communicating-risks, disaster, coping.esilience,
vulnerable, etc,
Request and provide clarifications when needed- allow/encourage the beneficiaries to
respond to issues they are not sure of.
‘The communicator should also be well informed about the situation of things within
the community where the information is to be disseminated.
4,
Ensure statements are direct and unambiguous.
5
Inform appropriate individuals when the mission or the plan changes.
6. Communicate all information needed by those individual or teams extemal to the team,
7. Use non-verbal communication appropriately.
> BARRIERS TO EFFECTIVE COMMUNICATION:
1, Non-Focus on the issue at hand, not being attentive
2. Avoid interruption, show interest in what is being said
3. Avoid being judgemental but make provision for feedbacks
4, Pay attention to non-verbal communication
5. Be conscious of individual differences
6. Keep stress in check but be assertive
FRERE 1m RI
IV OSTN
RISK COMMUNICATION CRISIS COMMUNICATION
Process of exchanging information among | Process of exchanging information among
the people about nature,
nitude and | the people during the erisis stage of a
control of risk disaster.
itis done during or before the disaster stage | ICs done aller the disaster stage.
LLlous and evolves | A crisis is a specific in Ta
skis of anc
Risk is offen more nebulous
over time,
time frame.
ke PPinciles for cis communi
Principles for risk communication include, | Principles
i t, giving 4j
devel 1d conveying the messages | include, being there first, giving rieht
pads being credible, express
information, being 4
i gand prior to adisaster. | int
meteor empathy, promote action to calm the
victims and show respect.
| Crisis communication typically wi
Risk “communication tends to” utilise Crisis communication typically utilises
itative sources,
‘messages from experts and scientists messages from authoritat
Types of Crisis
° According to Stone (1993), the Wo basic kinds of crisis are developmentai
and situational,
Other types of. crises include Existential, and Ecosystemtic.
Counselling is a Personal, face to face, relationship betye
counsellor, by means of the relationship and his Special Competencies, provides a leaning
situation in which the counselee, anormal sort of berson, is helped to Know himself and
his present and Possible future situations so that he can make use of characteristics and
Potentialities in a way thatis both satisfying to himself and beneficial to Society, and further,
can lean how to solve future Problems and meet future needs (Tolbert, 1979),
&N tO People in which thev
CRISIS COUNSELLING:
‘© Process of eliminating the emotional and psychological disturbances of people, affected by
a disaster
+ Itcan be carried out by psycho educational counselling classes.
‘+ Itis a crucial part of recovery and reconstruction.
* Itenables people to take right decisions.
es of a
> Crisis counselling occurs when a client who is destabilised engages the so
counsellor.
vy
‘The person is unable to cope with events in his/her life and, consequently, may be wracked
by destructive feelings of self-doubt, anxiety, or guilt and may be engaging in hurtful
behaviours.
> This crisis needs immediate attention otherwise there is the risk of further personality or
behavioural deterioration.
GOALS OF CRISIS COUNSELLING
+ Help the person retum to his usual level of functioning; decrease anxiety;
‘* Help people who are in crisis recognise and correct behaviours and cognitive distortions.
* Teach crisis-solving techniques;
© Give more assistance after immediate help is received.
«Safety: ensures the individual is safe, any risk has been reduced and resources, if available,
have been provided.
‘+ Stability; ensures the individual is stable and has a short-term plan which includes mastery
of self and the emergency or disaster situation.
© Connection: helps connect the individual to formal and informal resources and support.
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