Mass Communication

This study is a content analysis of radio commercials on the various gubernatorial candidates for the 2015 election in Oyo State, South West, Nigeria. It focuses on the commercials of candidates from the four most prominent parties in the state. Basically, the paper attempts to identify the dominant radio commercial formats and advertising appeals adopted in the selected political radio commercial as compared to traditional product ads. It was then discovered that the contemporary political ads have now taken after the traditional product ads in terms of strategy. Also, when cultural content combines with voters' economic needs in an ad, it becomes very effective. We therefore recommend that political parties and their candidates should combine both cultural content and economic needs of voters in their commercials to be more effective. Further research uptake is recommended on children as vote determinants.

The study examined the performance of Nigerian print media, in the context of neoliberalism, regarding their coverage of the less-urban sections as compared to the attention given to the urban centres. The social responsibility, developmental media, and social exclusion theories provided the theoretical framework for the study. The Guardian, The Nigerian Tribune and The Vanguard—out of the national quality newspapers in Nigeria—were randomly selected for content analysis, while six reporters and two editors from the newspapers were purposively selected for in-depth interviews. Performances of the selected newspapers showed that they did not fare well in their social responsibilities and development roles. The newspapers gave more attention to the urban centres to the neglect of the rural sections while they placed monetary value on the scanty events they reported from the rural sections. The only occasions when the rural sections received appreciable media attention was when negatives stories broke. This trend negates the tenets of social responsibility and national development. All regulating agencies in the Nigerian media industry must be alive to their statutory responsibilities in order to ensure balance and fairness in the media coverage of different sections and groups in the country.

The study investigated sustainability of marketing food crops through the Internet in the Lagos metropolis. Survey and in-depth interview were employed for the execution of the study. Purposive sampling technique was used to select 85 questionnaire respondents and communication officer of an online farm produce shopping mall while snowball was adopted for agricultural engineers. The data collected through questionnaire were analysed using descriptive and inferential statistics while the interviews with the communication officer and agricultural engineers were analysed through discursive analysis. The study found that unless there is an improvement, the present organisational factors and available technical infrastructure are not favourable to support the sustainability of the medium (r=.798, p <.000) as a means of marketing farm produce. In essence, the study did not find any clear link between existing information and communication technological infrastructure to the sustainability (marketing) of food crops. Given these, government, telecommunications operators and other Internet service providers should upgrade the broadband connectivity across the country, particularly in the cities.

This study was conducted to analyse foreign aid-induced investigative journalism practice in Nigeria. It used quantitative approaches that combined content and document analyses. Published investigative stories from journalists trained from the independent media extractions that benefited from media development assistance in 2014 and 2017 constitute the study population. Purposive sampling procedure was used to select samples from the population and content categories and rubric scale were the instruments of data collection. The study revealed the gains and consequences of international media development assistance on investigative journalism practice in Nigeria and recommendations are suggested to the concerned stakeholders based on the conclusion.

This study was conducted to analyse foreign aid-induced investigative journalism practice in Nigeria. It used quantitative approaches that combined content and document analyses. Published investigative stories from journalists trained from the independent media extractions that benefited from media development assistance in 2014 and 2017 constitute the study population. Purposive sampling procedure was used to select samples from the population and content categories and rubric scale were the instruments of data collection. The study revealed the gains and consequences of international media development assistance on investigative journalism practice in Nigeria and recommendations are suggested to the concerned stakeholders based on the conclusion

Journalism is a sacred profession that has been accorded significant
recognition as an institution that services the modern democratic system.
Therefore, journalists are expected to be well-grounded in both the practical
aspects and those fundamental doctrines that explain how the mass media
should perform to serve the social system, especially in African nations with
emerging democracy and development deficiencies. Existing Nigerian
studies on media performance have examined media coverage of
development issues, press freedom, media ownership and objectivity in the
context of democracy. However, journalists' awareness of the media roles as
specified by Social Responsibility and Developmental tenets, and factors that
influence adherence to such tenets have not received enough scholarly
attention. This study was, therefore, designed to examine Nigerian
journalists' level of awareness of the tenets of the social responsibility and
developmental frameworks to establish the journalists' adherence to such
frameworks and the factors influencing the adherence. Through a mixedmethods
design, data were generated from journalists and manifest contents
of selected Nigerian newspapers. The majority (80.5%) of Nigerian
journalists sampled were not aware of the media roles as stipulated by the
tenets of Social Responsibility and Development Media theories. Overall, the
journalists confirmed low adherence to the principles of the two theories and
identified profit-making (35.0%) and ownership (25.0%) as factors
militating against adherence to the tenets of these theories by some
journalists. Low adherence to social responsibility and developmental
principles by journalists has negative consequences for democratic success in
Nigeria as a country with developmental deficits.

Journalism is a sacred profession that has been accorded significant recognition as an institution that services the modern democratic system. Therefore, journalists are expected to be well-grounded in both the practical aspects and those fundamental doctrines that explain how the mass media should perform to serve the social system, especially in African nations with emerging democracy and development deficiencies. Existing Nigerian studies on media performance have examined media coverage of development issues, press freedom, media ownership and objectivity in the context of democracy. However, journalists' awareness of the media roles as specified by Social Responsibility and Developmental tenets, and factors that influence adherence to such tenets have not received enough scholarly attention. This study was, therefore, designed to examine Nigerian journalists' level of awareness of the tenets of the social responsibility and developmental frameworks to establish the journalists' adherence to such frameworks and the factors influencing the adherence. Through a mixed-methods design, data were generated from journalists and manifest contents of selected Nigerian newspapers. The majority (80.5%) of Nigerian journalists sampled were not aware of the media roles as stipulated by the tenets of Social Responsibility and Development Media theories. Overall, the journalists confirmed low adherence to the principles of the two theories and identified profit-making (35.0%) and ownership (25.0%) as factors militating against adherence to the tenets of these theories by some journalists. Low adherence to social responsibility and developmental principles by journalists has negative consequences for democratic success in Nigeria as a country with developmental deficits.

This study was conducted to analyse foreign aid-induced investigative journalism practice in Nigeria. It used quantitative approaches that combined content and document analyses. Published investigative stories from journalists trained from the independent media extractions that benefited from media development assistance in 2014 and 2017 constitute the study population. Purposive sampling procedure was used to select samples from the population and content categories and rubric scale were the instruments of data collection. The study revealed the gains and consequences of international media development assistance on investigative journalism practice in Nigeria and recommendations are suggested to the concerned stakeholders based on the conclusion.

This study was conducted to analyse foreign aid-induced investigative journalism practice in Nigeria. It used quantitative approaches that combined content and document analyses. Published investigative stories from journalists trained from the independent media extractions that benefited from media development assistance in 2014 and 2017 constitute the study population. Purposive sampling procedure was used to select samples from the population and content categories and rubric scale were the instruments of data collection. The study revealed the gains and consequences of international media development assistance on investigative journalism practice in Nigeria and recommendations are suggested to the concerned stakeholders based on the conclusion.

Several stakeholders are involved in providing employment opportunities for youth: the government, private sector actors, donor and development agencies, and the youth themselves. However, opportunities for these stakeholders to meet and connect are few. As a result, there are disconnections in definitions, expectations and roles. In a study of youth aspirations, resilience and perspectives about dignified and fulfilling work in Nigeria, we identified three such disconnects: • Youth want financial and other independence whereas other stakeholders think they want just jobs; • Youth think of informality as a safety net and nest while other stakeholders think of it as a sector; • Youth think of the digital as the job, while other stakeholders think of it as an enabler of youth employment Given the growing disconnect, regular dialogues among stakeholders in the youth employment space will remedy the situation and make employment policies and interventions more relevant to youth aspirations for dignified and fulfilling work.