Last updated on July 15, 2025 by Kyle Cash

How to Build a Business Directory in WordPress [3 Steps!]

Wondering how to build a business directory in WordPress? We'll show you how in this step-by-step tutorial. With the right tools, it's not as hard as you think!

How to Build a Business Directory in WordPress

Many people think creating a business directory in WordPress is unnecessary.

But, when 97% of people look up local companies using the internet. And that includes directories. So, business directories are still alive and well.

But that leads to how to create a directory in WordPress. And thatโ€™s exactly what weโ€™ll show you in this step-by-step guide.

So, letโ€™s get started.

What is a WordPress business directory?

A business directory is a list of businesses visitors can search through to find the information theyโ€™re looking for.

Itโ€™s like having a Yellow Pages, only online and with more information.

Whether a web directory lists local businesses, international businesses, real estate, or anything in between, it is a great way to get traffic to your WordPress website.

But, how to create a directory website in WordPress is a little more complicated. Do you use a WordPress directory theme? How do you set custom fields?

Luckily, you can solve this with a simple business directory plugin. 

And Formidable Forms is that plugin.

Formidable Forms makes advanced site building simple. Launch forms, directories, dashboards, and custom WordPress apps faster than ever before.

How do I create a web directory for my business?

To start, you want to install and activate the Formidable directory plugin.

With Formidableโ€™s user friendly drag-and-drop builder, you can easily build a directory website youโ€™re proud of.

Head over to our directory plugin pricing page and grab the plugin. Youโ€™ll see a subscription, but you get a lot for that price. Not only do you get everything the Formidable directory offers, but you also get everything the Formidable plugin offers.

Plus, thereโ€™s a 14-day money-back guarantee. Try it out, and get your money back if you donโ€™t like what youโ€™re using. No questions asked.

Once youโ€™re set-up, the fun begins!

Here are the steps to follow:

Step 1: Set up the directory add-on

After installing the plugin, go to your WordPress admin, Formidable โ†’ Add-Ons, and click Install on the Directory plugin.

Next, go to Formidable โ†’ Global Settings โ†’ Directory, and youโ€™ll see the Formidable Directory setup wizard.

Follow the wizard to set up your directory.

Step 2: Follow the Directory setup wizard

So, now we'll start building the forms, Views, and pages you need for your business directory website.

In the setup wizard, choose the Business option. You can add your page name and directory page name on this same page.

Step 3: Check auto-generated forms & pages

Last, you should check your auto-generated pages before you publish them. When using the setup wizard, they are saved as drafts by default.

Click on the View Page button to visit your business directory listing page.

You can check your other pages if youโ€™d like, or you can publish them, and youโ€™re good to go!

And thatโ€™s how to create an online business directory website in WordPress.

Take your website up a level with Formidable Forms

As you can see, making a business directory with Formidable Forms is pretty straightforward.

And thatโ€™s because itโ€™s one of the best WordPress plugins around. And we think 400,000+ active users prove that!

But, itโ€™s also the features you get that take it up. Here are some of the top features:

  • Views. Use form data to build websites. When a business owner fills out a form, Formidable generates their listing & profile pages.
  • Free and paid listings. Whether you want to show listings for free or make a little extra income, the choice is yours.
  • Top-notch support team. Having troubles on your site? Most other plugins donโ€™t offer great support. Thatโ€™s not the case with Formidable Forms. Weโ€™re here to help.

What's included with the Formidable directory plugin?

With the Formidable directory plugin, you get everything in Formidable Forms, plus the directory builder add-on. 

If you visit the directory pricing page, you'll see that you can choose from two plans: Business or Elite.

Formidable Forms includes a lot: every form building feature you could ask for, plus all the integrations you need to build your directory site. The directory builder add-on makes building directory listing sites a simple affair.

Although this is not a free WordPress directory plugin, as the old saying goes, you get what you pay for.

Take a look at the WordPress.org plugin directory. There are free solutions available, but none allow for paid listings

But, how flexible Formidable is what makes it worth the price.

Create business directory websites that get visitors

We mentioned earlier that Formidable's directory builder could help you build your directory site automatically. 

This is true no matter what type of directory you are building. However, Formidable includes three specific directory templates:

Since we are learning how to create a business directory, let's see what's included if you choose that option. Here's what's included with a Formidable business directory:

  • Embedded maps
  • Reviews & ratings
  • Listing owner contact
  • Customizable forms & styles
  • Front-end submissions
  • Paid or free listings
  • Multi-page listing submission form

The truth is there's a lot more included than that, but if we listed it all, we would run out of space quickly!

Other layout options for your business directory

The Formidable directory plugin makes it easy to submit listings and display them in a grid style.

But what if youโ€™d prefer another layout? Like a table layout for your WordPress directory.

You can quickly grab the Posts Table Pro plugin and connect it with Formidable. The two work hand-in-hand to make your directory listings searchable, sortable, and filterable, which is essential for huge directories.

Ultimately, you get complete control over what and how to display it.

What about a WordPress theme?

Many people opt to use a WordPress theme to solve their problems.

But, we think this is a bad idea. Why? Let us explain:

  • Lack of support: WordPress themes donโ€™t have great support. Itโ€™s not a big deal if you buy a well-known theme, like Astra. But smaller, more niche themes could leave you hanging.
  • Plugin compatibility: Plugin conflicts are as common as the sun rising. Itโ€™s better to find something stable and broadly compatible. Fewer conflicts mean fewer headaches.
  • Not updated often: Themes donโ€™t change a whole lot. Even the best ones are only updated a few times a year. Ultimately, youโ€™re stuck with what you get, including any issues you may have.

For these reasons, if you choose a theme, choose something tried and tested.

However, to avoid all these issues, we recommend using a business directory plugin, which checks all the boxes above and more.

And the best of these is Business Directory.

Wrapping up

And thatโ€™s all it takes to create a business directory website in WordPress. Pretty simple, huh?

With this post, you learned how to build a business directory website in WordPress and why Formidable Forms is the best tool to help you get the job done.

If you enjoyed this article, let us know your thoughts in the comments.

And, if youโ€™re on social media, follow us on Twitter, Facebook, and YouTube for the latest WordPress tips and tricks!



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