How To Build a Personality Quiz in WordPress [Only 4 Steps!]

Wondering how to build a personality quiz in WordPress? This guide will show how to create a personality quiz that attracts visitors and is instantly shareable!

Approximate read time: 6.5 minutes

Have you ever wondered how to build a personality quiz in WordPress?

You see them everywhere on the internet. Myers-Briggs, Caliper, 16Personalities, and many more bring visitors to these websites. And you want a cut of the pie.

So, we’ve created this how-to to show you how to create a personality quiz in WordPress to boost your WordPress site’s traffic today!

But first, we’ll introduce you to one of the best quiz makers for WordPress: Formidable Forms.

First, why would you use a personality quiz on WordPress?

Quick question, what spreads faster: wildfire or quizzes?

If you chose quizzes, we’ve decided you’re correct (although we don’t have statistics to back that up).

All jokes aside, people love quizzes. They often finish them. And some quizzes have as high as a 92% completion rate! That’s far higher than the industry average of 65%.

And when users go through a quiz start-to-finish, that means multiple things for you and your website:

1. Longer dwell times
2. Higher visitor engagement
3. Increased lead generation
4. More market research
5. Builds customer loyalty

Let’s look at these in more detail.

1. Longer dwell times

If a user takes the time to complete your personality quiz, your dwell time will skyrocket.

But what is dwell time, and why is it important?

Dwell time is the time a user spends reading content on your page. If your content is what they’re looking for, they stay. If it’s not, they bounce. But why is this important?

Google’s primary goal is to give you exactly what you want. And it’s constantly scanning data to find the best choices.

And what better way to see if users enjoy content than if they’re “dwelling on it.”

Plus, if you look up Google’s ranking factors, you’ll find a user’s engagement with a page as one of the top factors.

Want to attract visitors and increase Google rankings? Quizzes are knocking at your door.

2. Higher visitor engagement

Increasing engagement rates and doing Calculus are surprisingly similar.

You’ll get a hit sometimes, but it often leaves you scratching your head.

So, using a simple personality quiz to skyrocket your engagement seems like a hack. But it’s not. People love forms and stop whatever else they’re doing to take one that interests them.

And that’s where you come in. Put a quick personality quiz on your website and watch the engagement increase faster than inflation.

Plus, they’re fantastic for social shares.

We’d say it’s too good to be true, but this benefit is good and true.

3. Increase lead generation

If visitors start and complete your quiz, that’s an easy source of leads.

The end of your quiz is perfect for getting an email address or recommending a product.

Have you ever filled out a quiz, and right when you get to the end to reveal your answer, it asks for your email? You sigh, then debate how important this answer is to you. Ultimately, you enter your email and are happy to get your quiz results.

You’re not alone. We all experience this moment, and most of us enter our email. “I’ll just unsubscribe later,” you think to yourself. But you never do.

And that’s a chance for you to promote your business.

4. Easy market research

The entire purpose of personality quizzes is to reveal something about the person taking it.

Depending on your quiz style, you can use that data to connect with your website visitors in a way you couldn’t before.

Build an email list to give visitors the information they’re looking for. Recommend a product that can solve a problem they’re having. Regardless of how you use it, it’s an extremely valuable piece of information to have.

And that information helps you improve.

5. Builds visitor loyalty

People are naturally loyal. 

If people feel the results you get from your personality quiz help them, they’ll return. 

And you can continue building a relationship from those visits.

Loyal visitors/customers don’t only come to your website, either. They support your business, share it with friends and family, and give you valuable feedback.

A quiz is an easy way to start that relationship that hopefully forms into something beautiful. Just look at what Harry Potter quizzes do for websites.

But how do you build personality quizzes? For that, you’ll need a WordPress personality quiz plugin.

Why Formidable is the personality quiz WordPress plugin for you

Why do you need a personality quiz plugin for WordPress?

If you don’t know how to code, this is the simplest way to quickly and easily add quizzes to your website.

And the best plugin to do that? Formidable Forms.

Why Formidable Forms?

Besides being one of the top form plugins for WordPress, Formidable makes creating your quizzes effortless. Using a drag-and-drop builder, anyone can build a quiz in minutes. You can also do it even faster with our quiz templates.

Whether you choose this method, Formidable will handle the heavy lifting for you.

And it doesn’t just handle personality quizzes.

Here are just a few of the quizzes you can create with Formidable:

• Interactive quizzes
• Chained quizzes
• Online exams
• Spelling tests

And so much more.

Other quiz builders (like Quiz and Survey Master, WP Quiz, and Quiz Cat) say they’re the best and most affordable.

But you get all the quiz features and more for the same price as the others. Endless forms for your website, Formidable Views, convert entries to PDF.

Other quiz makers don’t offer these features for the price as Formidable does.

So, let us show you how simple it is so you can understand us better.

Looking for the best viral quiz plugins for WordPress?: 11 Best Viral Quiz WordPress Plugins [Buzzfeed Style!]

How do I make a personality quiz in WordPress with Formidable?

Even better, Formidable’s Outcome Quiz feature makes your personality quizzes simple.

You'll need to grab our Business Plan to use our amazing quiz features. But don't worry—you have 14 days to try it out or get your money back, no questions asked.

So, once you get that downloaded and installed, we'll get started.

It’ll be four easy steps:

1. Create your quiz form and add questions
2. Change quiz outcomes
3. Define the outcome logic
4. Display your quiz

Let’s get started.

1. Create your quiz form and add questions

In your WordPress dashboard, go to Formidable → Forms → Add New.

Here, select Blank Form and give your form a name.

Next, you’ll be taken to the form builder. As we mentioned, you only have to drag and drop. You have many fields to choose from. 

But, if you’re building a personality quiz, we recommend including the Likert Scale fields.

You can customize the field label in the settings on the left-hand side to ask any question you want.

If you'd like, you can add conditional logic to your form to show/hide questions based on a user’s previous questions and answers. But it’s not necessary for a personality quiz.

Once you’ve set up your quiz form, click Update. Now, it’s time to add the quiz features.

2. Change quiz outcomes

To make this form a quiz, go to Settings → Actions & Notifications → Quiz Outcome.

Inside the quiz settings, give your quiz an Action Name. No one sees this besides you.

Additionally, you can customize how you want the quiz to work:

1. Customize the action name
2. Choose when the action is triggered
3. Upload an image to show on the outcome results page
4. Add results you want to display in the Visual/Text editor
5. Add additional outcomes
6. Add the conditions for the outcome to be met

Once you’ve set these up, let’s define your outcome logic.

3. Define outcome logic

Now we need to choose what outcomes are shown to your visitors.

In the Quiz Outcome settings, click the Add Outcome Conditions button.

You can customize what is shown based on your users' answers. To make this even better, you can weight your answers.

So, if you want one question to be stronger on the outcome than others, it’s easy!

All you have to do is add the same outcome condition multiple times. Pretty simple, right?

Remember, the result with the highest number of submissions will be the result. If there’s a tie, the outcome with the lower ID will be shown.

Once you’ve customized your outcomes, let’s display your quiz form so people can use it!

4. Display your quiz

Okay, let’s get this quiz up on your page or post.

Go to the page you want to show the quiz and go into the editor settings. Find the place on the page you want to put the quiz, then add a WordPress block. Search “Formidable” and click the Formidable block.

Next, select your quiz from the dropdown menu and click Update.

And that’s all! Your personality quiz is live and ready to become a viral quiz.

Wrapping up

Whether creating a simple quiz or complex psychological tests and quizzes in WordPress, Formidable can handle everything you need.

And it’s all types of quizzes. Trivia, multiple choice, personality, it’s all at your fingertips.

So, have you wanted to create a quiz like Thrive Quiz Builder, HD Quiz, or Quiz Pro (only better)? Then look no further.

This post taught you how to make a personality assessment quiz and how Formidable Forms is the best WordPress plugin for the job.

So, don’t hesitate. Go grab Formidable to get your quiz on your WordPress website today!

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