Can you make us famous for 60 minutes? Screwfix Sprint delivers from store to door in 60 minutes or less. But with so much competition, what was the key benefit for tradies? And how could we quickly embed the service into culture? Don’t stop. Sprint. Our insight was that when tradespeople aren’t on the tools …
Can you make the biggest launch even bigger? Sustaining excitement MWII was one of the most eagerly awaited launches in the franchise’s history. With much of our audience playing more Free2Play games, the problem wasn’t just building the excitement, it was sustaining it so every gamer felt they had to get involved. The six-phase launch …
How can our ads make our customers feel as good as our clothes do? Confidence stitched into every seam Charles Tyrwhitt clothes make it easy for men to look good. But with the lines between smart and casual becoming more and more blurred, the role for the brand wasn’t just about communicating style, it was …
How can we get better at football? Early Doors When so many brands have a connection to the beautiful game, how could Screwfix talk about football in a way that was ownable? It’s a funny old game Footballers and tradespeople both pride themselves on doing a great job. So our idents drew these two worlds …
How do we make the biggest brand in the world feel human? Every Day Better shows how everyday products from Amazon empower people to follow their dreams and ambitions. But the campaign wasn’t connecting with Gen Z on social media. Posts not ads The problem was the campaign felt too much like advertising, the wrong approach …
Can you find a new way of talking about contact lenses? Unlocking the emotion When CooperVision asked us to create a new platform for Biofinity, we re-defined the problem as standout. Contact lens brands typically use claims-based propositions with lifestyle imagery. Biofinity needed a more emotive idea that would enable a dramatically different look and …
How do we help customers transform their homes in a cost-of-living crisis? B&Q’s brand purpose is to enable and to inspire customers not just to improve their homes, but to improve their lives too. The problem was how to build category consideration and drive sales at a time when homeowners were struggling to afford DIY …
How do you launch a TV show to gamers? In 2021 Riot Games created Arcane, an animated series for Netflix based on League of Legends. The problem wasn’t attracting viewers to Netflix, it was attracting the 20 million League Of Legends gamers without damaging brand equity. A media first In a first for Netflix, it …
How do we show that the open air is better than Airbnb? The National Trust preserves many of the UK’s most fantastic buildings and much of its glorious coastline and green spaces. But faced with the Airbnb boom, the growing trend for city breaks and low-cost air travel, its appeal was on the wane. The …
How can we keep Londoners safe on the Thames? The RNLI‘s busiest lifeboat station isn’t on the coast, it’s Tower Station on the River Thames. It’s launched over 7,000 times since inception and saved over 330 lives. However, despite its importance, Londoners are largely unaware of it. If the RNLI doesn’t raise £5M over the …
How can we stop children at the seaside from drowning? In 2020 there were 254 accidental deaths in UK waters of which a high percentage were children. With staycations on the increase, the RNLI needed to find a way to reduce this awful statistic. Our idea wasn’t about swimming, it was about singing. One simple …
How can we re-energise our bus drivers? Following the easing of Covid restrictions, First Bus briefed us on the internal launch of their new brand purpose – We go together. The drivers and engineers were an amazing team. But after 18 months working on the frontline, morale was low. The answer couldn’t be just about …
How do we keep gamers coming back for more? F2P gamers are promiscuous – how could we make sure Fall Guys is front of mind when they pick up their controller? Seasonal updates We created video trailers telling the story behind each new season with different iterations for YouTube, console storefronts and social media platforms. …
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